Jaideep Shekhar
“Terex MPS is pursuing an aggressive product portfolio expansion program in the Indian Market. We shall shortly be launching the Modular Plant range manufactured in India and also new range of Wheel Mounted Mobile Plants. We are also investing in the Services business and strengthening our Aftermarket teams – both at the factory and on site. Exports of Wheel Plants from our Indian factory is too an important part of our growth strategy next year. These machines have found good acceptability within the Export Markets and there are many successful installations working in various parts of Asia and Middle East. We are also now exporting these plants to the African countries,” says Mr. Jaideep Shekhar, Executive Director, Terex Material Processing in an interview with S.A.Faridi.

What are the measures initiated by Terex Minerals Processing Systems (MPS) in the present slowdown spell to tweak its business models exploring new growth avenues to dispel the prevailing pessimism in and around its business?
Terex MPS is pursuing an aggressive product portfolio expansion program in the Indian Market. We are continuing with our investment at the Hosur factory and are continuously launching new product models to suit the requirements of the Indian customers. We shall shortly be launching the Modular Plant range manufactured in India and also new range of Wheel Mounted Mobile Plants. We are also investing in the Services business and strengthening our Aftermarket teams – both at the factory and on site.

Wheel Plant in Oman
Wheel Plant in Operation in Oman

Terex MPS has launched the WC 1300 Wheel Cone Plant earlier this year. What are its technical attributes and the market response to this product so far?
The WC 1300 has received very positive feedback from the market. The WC 1300 comes with the proven Terex TC 1300 Fixed Shaft Cone Crusher which is suitable for the Aggregate customers who require Shaped Products. It also has a 20 x 6 IV Deck Screen to give four clean products. Customers have appreciated the machine since it has both Cone Crusher and Four Deck Screen on the same chassis which is not offered by most of the competition in this segment. This allows the customers to establish a 300 TPH Plant in a very compact area. We have exported of these machines have to the Middle East and Asia and received great feedback We foresee a good demand for this machine in future.

Terex® Minerals Processing Systems, India has expanded its Wheeled Plant Products and started their distribution globally. Initially, what are the regions where it has been exported and also the targeted markets?
Exports of these Wheel Plants from our Indian factory is an important part of our growth strategy next year. These machines have found good acceptability within the Export Markets and there are many successful installations working in various parts of Asia and Middle East. We are also now exporting these plants to the African countries. This USP of these plants are they are very simple to install and operate and this is one of the key reasons for its popularity in the export markets.

Waking up from its policy paralysis phase, the government has cleared/announced a number of new infrastructure projects in mining along with taking necessary steps to fast track their implementation like restarting mining in some regions. How do you link it to some revival and how these steps are likely to improve the market on the ground?
Frankly speaking, we are yet to see any movement in the Mining Market. We all read about various new projects been announced / fast tracked but the real implementation is yet to be seen by the industry. We are also witnessing a policy paralysis in decision making process which is slowing down the industry. The government needs to take some immediate serious steps to improve the decision making process simpler and industry friendly. We however, do hope that there would some movement in both mining and aggregate markets in the later half of 2014 once the General Elections are over and a new government is in place.

Financing small and medium contractors is really becoming difficult these days as the banks as well as the financing companies have become very selective in their financing approach. How is this affecting the industry?
The tightening of financing options in the Industry is a major cause of concern for the Equipment Manufacturing Industry. We have seen that in the recent past, most of the funders have become very conservative in their approach and the requirement of paper work from the customer side has increased many fold. Whilst few of the larger companies are able to abide by the new stringent financing norms, the smaller companies are the ones which are seeing delay in the funding of their equipment. The finance companies are also right in their approach as they have seen rise in the delinquency levels in the past few months, thereby tightening the eligibility norms for equipment finance.

We hope that with the new projects being implemented after the General Elections next year, the industry will be back on its path to stability, thereby reducing the strain on Finance options and it will be a win-win situation for all the stake holders.

Wheel Plant in Central India
Wheel Plant in Central India

Unorganized nature of aggregate industry is a big concern for organized manufacturers as trained operators and technicians with preventive and periodical maintenance play a big role in equipment performance. Please brief us on your services.
Our industry is facing a sever crunch of Skilled and Trained Manpower. The growth in the sector over the last few years outpaced the supply of skilled workforce. Our Crushing and Screening Industry being a niche industry faces even more acute shortage of skilled manpower. We as Terex have been conducting various training programs at the factory and at the customer sites to train the existing manpower. We have a formal training plan created and have a dedicated training facility at our Hosur Plant. We also encourage and participate in various training plans focused on the Dealer and Customer Service & Maintenance Teams.

To facilitate wider participation , we also conduct regular training and refresher courses at the customer sites . This ensures that the training covers the whole operating crew and inspires learning across a wide segment of people in the organization. On site training also helps our team to connect with the site operating crew and understand their requirements better.

I am also aware that some initiative is being taken by the Industry bodies to invest in the skill development programs and hope that we see a better availability of trained manpower in future.

NBM&CW November 2013

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