Manoj Kumar
We are in the process of setting up production units in India. By entering into potential markets like India, we are looking into the coming years. Financially we are in good position otherwise we cannot think about such expansions, says Mr. Manoj kumar, Managing Director, Hess India, in an Interview with S.K.Khanna.

Please introduce Hess Group to our readers, its progression over the years to its present status as a leading company in the building-material machine sectoron a worldwide scale.
Hess Group is a 60–year old German concrete machinery manufacturing company with production and service facilities all over the world. Three production units in Germany consist of Hess Maschinenfabrik, HMB Moulds and Schlosser Pfeiffer. Hess Canada, Hess China, Hess France, Hess USA, Hess Middle East, Hess Russia, and Hess AAC Netherlands are the other divisions in the Group. Two more production units are setting up one in Mexico and the other in India.

The main production lines are in concrete block machines (mobile and stationary), handling systems, batching and mixing plants, concrete pipe machines, concrete roof tile machines, step machines, autoclaved aerated block machines and special machines for tumbling, splitting, shot blasting, grinding, and washing.

What are Hess Group’s important business areas and its compre- hensive product range?
The smallest Hess machine can do 6000 blocks (20cm/8") in 8 hours and then 10,000, 15,000, 23,000, 25,000 and 30,000. Also we have a mobile machine to produce 1000 hollow blocks per hour. All the stationary machines are able to produce hollow, solid, hourdi, kerb stones, heel kerbs, flag tiles, retaining wall blocks and all kinds of interlocking pavers.

Hess AAC machines can do minimum 200cbm and then 350, 550, 900, 1350, 1550 and 2050cbm daily.

The pipe machine can produce 200 to 6000mm diameter pipe with a maximum length up to 5 meters in higher capacity. The Schlosser Pfeiffer mixing plant from Hess with a capacity ranges from 500litre to 3750 liter.

The advantage with full automatic plants are less land area, less employees, higher output with better quality and flexibility of production.

How has the present spell of slowdown affected the global market for Hess and measures at handto brace this challenge in India and abroad, where it has its presence?
Hess Maschinenfabrik
In fact, the present economic slowdown has not affected the group directly. Hess main markets are Russia, East Europe, Middle East, and America. We booked advance orders in 2008 before the recession starts when the delivery time was approximately 18 months in some divisions like Hess AAC.

Also the Hess management believes in reinvesting and we feel that this is the right time to do so. That is the reason we are in the process of setting up production units in Mexico and in India. By entering into potential markets of these countries, we are looking ahead. Financially, we are in good position or else, we could have not thought about such expansions.

Having tested waters in Indian market about Hess products and services and now graduating its presence in India through its own outlet, what different market strategies and thrust, Hess would adopt to further consolidate its position in India to stay ahead in the business? What are the growth targets, Hess has set for its operations in India in the next 2-4 years?
Hess Maschinenfabrik
According to IMF and other agencies, after China the next growing market is India. Hess already has a production facility in China so without a second thought we decided for India. The main difficulty which we faced in India is the higher import tax, freight cost and other bureaucratic issues. Also Indian market is in a premature stage which needs a lot of initial support from the central and state governments.

Also they should provide guidelines in creating the proper standards according to the Indian climatic conditions. India is a vast country with different climatic conditions. The authorities should study it carefully and suggest the right materials which are economic, environment–friendly and quality assured. While planning the infrastructure projects, they should consult with International organizations with long term strategies. Unfortunately, some of the state governments are still far away from these points. Basically, in the brick industry is using fertile sand which is very useful for the agricultural purpose. In that way, they are against the environment and agriculture. One more thing is about the saving of energy. Some of the products are sound insulated; thermal insulated which means saving electricity and environment friendly.

In India, a number thermal power stations are working and producing a lot of fly ash which is creating a lot of problems to the environment. We do not have a proper solution to solve this issue. A very small quantity of fly ash is used in cement plants and ready mix plants. The balance remains and we have some machines available to utilize 70% fly ash as raw material. The governments are aware of that but still they are hesitant to take any control to save the eco–system.

Hess has already prepared a master plan for the India which is not only to sell the machines but also to educate the people about the advantage in using these kinds of materials. Also we redesign two models of machines suitable for Indian conditions to start with a semi automatic system and in a later stage to upgrade to full automatic plants without any major changes. We are also aiming to produce special products apart from normal blocks which will be a value added feature to the normal products. Already we have started the engineering division and in the process of setting up a factory in near future. This will avoid the total import taxes, freight costs and the additional overheads.

What has been the focus of Hess participation in Excon 2009 and the response it generatedthrough its participation? Any new product or services unveiled at this show?
From Excon 2009, we were able to generate a good number of enquiries and at the same time we announced the opening of our operations in India. We also announced the model suitable for the Indian market with some modifications in the existing machines. This model could be suitable for the medium and small players to enter into the industry and in a later stage to upgrade for the higher capacity and full automation. As we mentioned earlier that India is the future market and we are in the beginning. So we are considering the machines for the standard products as well as keeping the option for special products like shot blasting, washing, splitting, milling, tumbling and coloring.

Do you think that Hess participation in Excon 2009 has fulfilled its marketing objectives? Can you state any significant development or a breakthrough achieved through your participation in Excon 2009?
We were able to meet up with the real serious clients during the Excon and explained to them about our intentions. Apart from the normal enquiries, we could be able to interact with the different categories of potential clients. Basically, this will help us to chalk out our plan clearly to introduce the models. Each market is different from others, especially in India having vast land area and different kind of soils.

Material differs from place to place and in any case the main advantage with Hess is to save the cement than the other machines because of the special vibration system.

Post recession, do you think that there would a marked change in market sentiments to pep up the market for the type of products and services Hess specializes in?
Whether it is after the recession or before the recession, construction is the back bone of all the developments. The only thing during recession is the amount of construction slow–down but definitely this will back on track soon. It will take one or two more years and we are prepared for coming years. Even during the recession, Hess was able to sign a number of contracts in Middle East and none of the existing installation delayed due to recession. Considering the size and population of India as well as the increase of quality awareness with the people will help the concrete industry to grow further forward.

You personally have a vast and in depth experience in market developments. How is marketing and promotion of concrete products machines in India different from other countries? What induces markets in India–the Government’spolicies, price, related technical services etc? What Indian market can learnfrom worldwide experience that you haveso as to enable it to garner adequate piece of global business pie?
Actually concrete industry is a vast one and we need to understand it very carefully that how it is different from others. Normally, each country having its own standards in this industry but again needs to draw a clear line in my experience. The raw materials from place to place is different, climatic conditions are different, requirements and standards are different. What I could see in India is we do not have an Institute similar to ACI or ICT to provide the necessary information’s to government as well as the general public. Actually these kinds of institutions could study the international standards carefully and derive the right ones for different regions of India. Then the awareness of materials, machineries and products is very important.

We need the awareness of the advantages with the latest technologies and of course the importance of time management which we are not concerned. In US and Europe, the institutions are associated with companies in developing the new methods which helps both the sides and good for the industry.

What will be your ultimate message that you would like NBM&CW to address to its wide readership as well as your existing and new prospective clients reminding them of Hess deep commitment in engineering, developing and sustaining global supply of concrete building machineries with its iconic brands globally and locally?
NBM&CW is the first Indian magazine in which we put the advertisement. Actually we prefer to share our experience in this industry with the NBM & CW readers which are directly reaching to the architects and consultants. There are some international magazines like CPI and BFT where we are advertising regularly.

Apart from the normal advertising, these magazines regularly cover some of the running plants from our clients and also cover new products in the market. We would like to highlight our different divisions in each book with some explanations. In that way we’ll be able to give some feedback about the latest changes and trends in the industry. I am pretty sure that NBM&CW is doing a good job in the construction and building material industry.
Everything is Possible Through Hard Work
BRO has been at the forefront of adopting the latest technologies, which are both environment-friendly and cost-effective, and have resolved many construction problems, while facilitating speedy execution of projects. The organisation has not only constructed

Read more ...

Why India is an Important Market for TEREX
Terex enjoys a strong brand recall in India’s construction equipment market, especially in crushing and screening, pick and carry cranes, and the more recent solutions for waste recycling. John L. Garrison, Chairman of the Board, President & CEO, and Kieran

Read more ...

Escorts-Kubota - Ready to Showcase Its Strengths to the World
Sanjeev Bajaj, Chief Executive, Escorts-Kubota discusses with S.A.Faridi, the synergy that the joint venture between India’s multinational conglomerate Escorts Limited and the renowned Japanese Company Kubota Corporation will bring to India’s construction

Read more ...

SROT: Indigenizing Production
Yusuf A S Inamdar, Director - Industry, SROT, and Regional Business & Technical Head, J Kumar Infraprojects Ltd, throws light on how the SROT Incubation centre, which is a vital step towards achieving an Atmanirbhar Bharat, will help budding entrepreneurs

Read more ...

Neptune innovates artificial sand, green sand & artificial aggregates
We have four major divisions within Neptune: our Building Material and Construction Technology Division focuses on building construction materials. We are a leader in fly ash brick plants, concrete block and paver manufacturing plant, CSE brick plants, red

Read more ...

Everest Engineering Equipment - Catering to Mega Infra Construction Projects
Everest Engineering Equipment, exclusive distributor of GJJ passenger hoists and platforms in India, has grown tremendously with many new customers and repeat buyers. Discussing the company’s expansion plans, PV Ramdev, Managing Director, informs

Read more ...

Arihant Panel Fittings: Meeting Demand for Quality Products
We are providing customised products and innovative solutions by constantly investing in R&D to come up with new designs and technologies. Mahendra Jain, Director. Arihant is meeting demand for products such as quarter turn locks, compression locks

Read more ...

GMMCO: Providing a Seamless Experience to Customers
Gmmco Ltd., a part of the 2.9 billion dollar diversified CK Birla Group, is keeping up the Group’s legacy of helping build the India of tomorrow by offering world-class and innovative solutions for infrastructure and mining. V Chandrashekar, Managing

Read more ...

Moteurs Baudouin
We are fully geared up with the technological advancements required to meet the CPCB IV+norms with our flexible and dependable power solutions. Gurunath Kulkarni. For over 100 years, Baudouin has been designing the highest quality diesel and gas engines for

Read more ...

Builders Association of India: Bridging the Gaps
Nimesh Patel, President, BAI & Managing Director, Maruti Infrastructure Limited, discusses the challenges and issues faced by the construction and real estate industries of India; why BAI is propagating a Unified Standard Contract Document, and how the

Read more ...

Volvo CE India: Designing Machines to Give Power & Precision
Volvo machines are 10-15% more fuel efficient, they comply with CEV IV emission norms, and can run on alternative eco-friendly fuels such as biodiesel. We lay strong emphasis on operator training for efficient use of every machine that we sell, avers Dimitrov

Read more ...

Tata Hitachi India: Developing Indigenous High-Tech Machines
To serve the Indian infra development sector more industriously, we will continue to undertake extensive R&D and introduce machines with high-tech features, cost-effective solutions, high performance, and fuel efficiency, avers Sandeep Singh, Managing

Read more ...

L&T: Industry Leading Initiatives & Achievements
Arvind K Garg, Senior Vice President and Head, L&T Construction & Mining Machinery, enumerates the technologies and products introduced by Komatsu and L&T, the company’s extensive customer service programs, and proactive skill development initiatives which

Read more ...

ACE: Electrifying the Industry
Sorab Agarwal, Executive Director, informs that the company is set to become India’s first ‘swadeshi’ manufacturer of electric construction equipment with the launch of a fully electric mobile crane, whose technology has been developed indigenously at their

Read more ...

Terex: Strengthening Foothold Across India
Jaideep Shekhar, Managing Director, Asia & EMEAR, informs that the company will continue to strengthen its foothold in the Indian market by bringing in new technologies, expanding its product portfolio, and entering new construction territories. Its aim is to

Read more ...

Schwing Stetter India: Formulating Plans to Adapt to Demand Trends
V.G.Sakthikumar, Managing Director, informs that since sustainability is an integral part of the company, they are pursuing collaborations and R&D to bring innovative solutions, increase usage of green energy in its facilities, and reduce carbon

Read more ...

Escorts Kubota: Prioritizing Customer Benefits
Sanjeev Bajaj, Chief Executive, Escorts Kubota Limited, is confident that 2023-24 will be a great year for the CE business and demand may be more than the current capacity, largely led by domestic consumption due to the infra push by the Government before the

Read more ...

Puzzolana Group: Increasing Operational Efficiencies
Abhijeet Pai, President, informs that the company’s wide ranging value-added services for its customers has positioned it as a total solution provider in the Crushing & Screening Industry. The focus at bauma this year will be on M-sand, aggregates, railway

Read more ...

Sany India: In Sync With Changing Trends
Dheeraj Panda, Chief Operating Officer - Sales, Marketing & Customer Support, Sany India, informs that the company has taken a significant step forward towards sustainability with its B-V biodiesel machines, and is also testing electric technologies for

Read more ...

CRCHI: Making Tunnel Construction Smarter & Safer
CRCHI is positioned in world markets as a large enterprise with a strong focus on research, design, and manufacturing of customized underground engineering and rail transit equipment, informs Song Shuang, Vice Managing Director, Overseas

Read more ...