Dr. Fixit four step waterproofing solutions for leakfree homes

Pidilite Comes up with Leakfree Home Solutions

Sanjay Bahadur
Dr. Fixit, the construction and waterproofing expert, from the house of Pidilite, has launched the 'Leakfree Homes Solutions, which is a unique and simple four step process to safeguard homes against the perils of water leakage and seepage and create completely leak-free homes. During the course of the launch, Mr. Sanjay Bahadur, Global CEO – Construction Chemicals Division, Pidilite Industries Ltd., informed, "Dr. Fixit is one of the most trusted brands in the Indian construction industry known for its innovation and pioneering solutions for waterproofing. Taking this forward we are happy to present Dr. Fixit Leakfree Home Solutions. It is an effort to give customers an end-to-end solution for waterproofing their entire home at the time of construction. Right from the foundation to the terrace roofing, Leakfree Homes Solution will make sure that customers are free from problems due to water leakage and seepage and protect their house."

In an exclusive interaction with NBM&CW, he explained, "Today, waterproofing is a big challenge in buildings whether they are commercial or residential. Being the industry leaders, we offer the widest range of waterproofing materials, which match international standards and are equipped with the latest technologies. Moreover, a large number of our products are green, a modern day requisite. Importantly, our products are suitable for all weather conditions, while there are some products which are specifically designed for extreme climates. All of this has been possible due to Pidilite's core strengths such as Research & Development and a team of qualified specialists."

Application of waterproofing Products

Waterproofing Material
Nonetheless, it can't be sidelined that qualitative waterproofing comes at a high cost. And considering the on-going economic slowdown that has made everyone quite wary, how does Pidilite perceive the situation? Mr. Bahadur quipped, "The year 2013 was slightly slow, but overall, the industry has grown and developed. One of the most noticeable examples is the shift from the non-users to users. Architects, consultants, developers, and builders have to see the merit of the proposition. Costs maybe higher for higher end solutions. However, our Leakfree Homes Solution gives value-for-money. Here individual home owners can do waterproofing at no extra cost compared to conventional waterproofing. We are making customers aware through many initiatives, ads, television, forums, and exhibitions."

Another important aspect which is of paramount importance is the training of applicators, because one of the biggest problems in our country is the lack of skilled workmen which in-turn leads to inferior workmanship. "We do a lot of training, and in this regard we had invited a team of experts from NRCA of USA. Our project managers ensure quality workmanship," he concluded.
NBM&CW January 2014
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