Ajax Fiori's New Generation 'Agro' Series on Display at Excon 2013

Debasis Bhattacharya
"To keep pace with current and future requirements and to meet the demands of accuracy, Ajax Fiori will showcase its New Generation "Argo" series of mixers with the new "Concrete Batch Controller" and other superior technical attributes at Excon 2013. Our focus is to streamline our business operations to have proper focus on Batching Plants wherein we shall be opening a new factory exclusively for manufacturing batching plants. We have also entered into collaboration with a major Concrete Pump manufacturer to manufacture and distribute their range of Concrete Pumps, Boom Pumps, Line Pumps, and Placer Booms, in India," apprises Mr. Debasis Bhattacharya, Head- Sales and Marketing, Ajax Fiori, in an interview with Maria R.

From time-to-time, Ajax Fiori has been adding new products to its basket and upgrading its offerings. The latest being upgrading of the existing series of Self-loading Concrete Mixers and Self-loading Articulated Site Dumpers. What are the important technical attributes of these additions and how have the market responses been so far?

We, at Ajax Fiori, understand the needs of the customer and deliver cost-effective and value added solutions to all end-users. Our "Argo" series of Self-loading Concrete Mixers have attained unprecedented growth, thanks to its productivity, mobility, and labour savings feature. The demand from varied application sectors and semi-urban geographies has propelled the "Argos" to be positioned as a combined Mobile Batching Plant cum Transit Mixer for small to medium concrete requirements.

New Argo Series

To keep pace with current and future requirements, and meet the demands of accuracy, Ajax Fiori is now pleased to showcase the New Generation "Argo" series of mixers with the new "Concrete Batch Controller" with the following technical attributes:
  • Batching of up to 7 defined aggregates
  • Water batching by electromagnetic pulse meter in auto and manual mode
  • Additive batching by electromagnetic pulse meter in auto and manual mode
  • 8 bit, 128 KB Microcontroller with LCD display
  • Integrated adjustable real time clock.
  • 12 Tact-tile multifunction keys with numeric (0-9) and function keys
  • External interface for data downloading on to a computerised database
  • Printer connection through RS 232 port
  • Calibration & Tare function
  • Printout of daily reports, periodical reports, batch reports, and consumption reports
  • Record of batching data along with batch ID, machine ID and real time basis
  • Storage facility of data for at least 500 batches
  • Setting of mixing time with alarms
  • User-friendly operator interface
  • Diagnostic test screen for trouble- shooting
  • Error display and fault alarms
These new initiatives are appreciated well by Contractors wherein their Client insist for Batch reports for every concrete pour.

What is the impact of fall of rupee on the company, since in the manufacturing of your products, the company may be using a number of imported components?

The appreciation of Euro almost to the extent of 20-25% has had a substantial impact on the costing of our SLCMs, since value wise almost 50% of the components used for manufacture are imported. We have to a large extent borne this impact; however, over the period; it is being increasing difficulties for us to sustain the same pricing levels of our products.

What is the system placed in the company to have an effective dealership arrangement to facilitate products distribution and initiative taken to develop a strong vendor base?

We strongly believe in reaching out to the customers directly and hence we have our own network of sales and product support engineers spread throughout India. All our products are distributed from our two manufacturing units near Bangalore. We are presently having seven regional/area offices, five warehouses and one workshop-cum-training centre. Over the next year, we intend to have another three warehouses and two workshop-cum-training centres. This apart, we have our widespread team of resident engineers stationed in all major states in India. Today, we have over 50% of our employee strength directly on to customer interface.

Markets, it is said need greasing during dull phase. They bring in the desired results once they take off. What are company's current marketing initiatives to dispel present pessimism in the market place within the company and outside?

We have been witnessing the dull phase since June this year due to a combination of factors like rise in project costs due to delays, increase in interest rates, early advent of monsoons and the tight money position in the market. During such phase, our focus is on cost optimization and effective utilization of resources. We have been working closely with our customers to ensure that their machine utilization is at optimum levels. We have also been offering attractive financial package to ensure that our customers get a better deal even in such difficult times.

Summer has seen a dull market phase for CE sector. The winter could be harsher. The spring time next year could bring in some cheers, say the analysts. What is Ajax Fiori's assessment of the market as normalcy sets in?

Concrete Batch Controller
The infrastructure industry has matured a lot over the last couple of decades and by this time we all know that there will be downturns in the economy. It is for us to gear up in such phase and take all the smart steps to ensure that we reap benefits when there is a turnaround in the industry. We have had a very good summer, wherein during first quarter of FY 13, we registered a 20% growth over last year. The monsoon period has been quite flat for us, but we anticipate registering growth even during the winter and beyond.

At Ajax Fiori, we cater to multiple application sectors, semi-urban geographies and different customer segments which ensure our vast exposure in the market and enable us to deliver decent business results even during such dull phase.

What are the company's plans to participate effectively in the CE mega event - Excon 2013 - to be held in Bangalore during November, this year? What are the new products and services expected to be unveiled here. Do you think that Excon-2013 will pep up the CE market?

Excon has always been one of our flagship promotional events and Excon 2013 shall be our mega event. We have been going through a branding exercise over the last six months and we shall be showcasing our refreshed brand identity during Excon. We have always been a very strong player in the concrete equipment market, but we also understood that we had a few product gaps which we needed to address. Internally, we streamlined our business operations to have proper focus on Batching Plants wherein we shall be opening a new factory exclusively for manufacturing batching plants. We have also entered into collaboration with a major Concrete Pump manufacturer to manufacture and distribute their range of Concrete Pumps, Boom Pumps, Line Pumps and Placer Booms, in India. Excon 2013 will witness our refocused approach to Batching plants and the launch of our Concrete Pumps.
NBM&CW November 2013
NBM&CW Celebrates 30 Years of Progress in the Construction Industry

NBM&CW Celebrates 30 Years of Progress in the Construction Industry

This month marks a significant milestone for our publication as we celebrate 30 years of dedicated service to the construction industry. For over three decades we have been relentless advocates for the adoption of technology, equipment

Read more ...

The Future of Indian Infrastructure Construction Landscape

The Future of Indian Infrastructure Construction Landscape

The Indian construction industry is poised for a significant transformation over the next two decades. With a strong focus on infrastructure development, India will invest over 1.40 trillion USD in the next five years on infra

Read more ...

KNR Constructions: Optimizing Project Delivery with Advanced Equipment

KNR Constructions: Optimizing Project Delivery with Advanced Equipment

Mechanization is helping projects become more financially viable. At KNR, we have become self-reliant by deploying our own equipment and new construction methodologies, which is also helping us optimize cost and time during

Read more ...

Volvo CE: Electric Excavators, Wheel Loaders, Haulers & Compactors

Volvo CE: Electric Excavators, Wheel Loaders, Haulers & Compactors

Volvo CE India is a frontrunner in sustainable construction equipment, offering electric excavators, wheel loaders, haulers, and compactors alongside advanced technologies for efficiency and flexible business models to meet evolving customer needs.

Read more ...

Rajpath Infracon: Transformative Technologies Driving Growth Opportunities

Rajpath Infracon: Transformative Technologies Driving Growth Opportunities

Rajpath Infracon recognizes that innovation is the key to building sustainable, efficient, and durable roads for the future. They advocate for the adoption of advanced technologies throughout the entire project lifecycle - from materials and design to construction and maintenance.

Read more ...

AFCONS: Leveraging Technologies Like GFRP, HSFRC, UHPC, Precast & BIM

AFCONS: Leveraging Technologies Like GFRP, HSFRC, UHPC, Precast & BIM

AFCONS Infrastructure is at the forefront of construction innovation, leveraging disruptive technologies like GFRP, HSFRC, UHPC, precast construction, and BIM to address labor shortages, enhance sustainability, and improve project efficiency.

Read more ...

Wirtgen: Cold Milling Machines, Asphalt Pavers & Compaction Equipment

Wirtgen: Cold Milling Machines, Asphalt Pavers & Compaction Equipment

With its innovative and cost-effective road building and rehabilitation machines, the Wirtgen Group has emerged as an undisputed market leader, offering customers tech-rich and value-for-money products.

Read more ...

Godrej Switches to 100% Green Energy; Builds 3D Printed Office from RCA

Godrej Switches to 100% Green Energy; Builds 3D Printed Office from RCA

We have implemented eco-friendly production processes and energy-efficient technologies to minimize our carbon footprint; we also adhere to stringent waste management protocols, and the principles of Circular Economy.

Read more ...

Terex: Cutting-Edge Mobile Crushers & Screens, Washing Systems & Cranes

Terex: Cutting-Edge Mobile Crushers & Screens, Washing Systems & Cranes

Terex India, a leader in materials processing equipment like Powerscreen® mobile crushers and Finlay® screens, is at the forefront of sustainable construction. Their Hosur facility exemplifies operational excellence with a focus on clean energy, environmental responsibility, and digital tools for efficiency across their diverse product range including Terex® Washing Systems, Franna® cranes, and EvoQuip® solutions.

Read more ...

BMC Mumbai: Road Repair with Thin White Topping & Ultra-Thin White Topping

BMC Mumbai: Road Repair with Thin White Topping & Ultra-Thin White Topping

Thin White Topping/Ultra-Thin White Topping overlays are innovative pavement repair and strengthening solutions and are also cost-effective and less maintenance intensive, having demonstrated performance comparable to traditional

Read more ...

ACE: Mobile Crane, Pick & Carry Crane & Backhoe for Next-Gen Construction

ACE: Mobile Crane, Pick & Carry Crane & Backhoe for Next-Gen Construction

Action Construction Equipment (ACE) offers a comprehensive range of construction equipment – mobile cranes, Pick & Carry Cranes, fixed tower cranes, backhoe loaders, and more – while pioneering sustainable solutions and advanced technologies like automation and AI for next-generation construction.

Read more ...

Sanghvi Movers: Leading Crane Rental Industry With End-to-End Solutions

Sanghvi Movers: Leading Crane Rental Industry With End-to-End Solutions

Sanghvi Movers, Asia's largest crane rental company, leverages its extensive fleet of cranes and expertise to address infrastructure growth in India. They offer comprehensive solutions including logistics, erection services, and project management for diverse sectors like wind energy and refineries.

Read more ...

JCB LiveLink & Industry 4.0 for Connected Machines & Smart Manufacturing

JCB LiveLink & Industry 4.0 for Connected Machines & Smart Manufacturing

JCB India leads the way in digital construction with JCB LiveLink for their iconic Backhoe Loaders and other machines, offering real-time data, improved efficiency, and Industry 4.0 adoption for smarter manufacturing.

Read more ...

Adani Group: Driving Construction Innovation with Digital Solutions & AI

Adani Group: Driving Construction Innovation with Digital Solutions & AI

Ambuja Cements and ACC’s focus on Digitalisation and AI-driven strategies are delivering exceptional solutions. By embracing cutting-edge technologies and fostering a culture of innovation, we are offering best-in-class products and

Read more ...

SCHWING Stetter: Batching Plants, Concrete Pumps & Waste Recycling Plants

SCHWING Stetter: Batching Plants, Concrete Pumps & Waste Recycling Plants

SCHWING Stetter India, a leader in concrete equipment, offers a wide range of innovative products – batching plants, concrete pumps, mixers and waste recycling plants – to promote sustainable and efficient construction practices.

Read more ...

Kalpataru Group: Transforming the EPC Industry for a Greener Future

Kalpataru Group: Transforming the EPC Industry for a Greener Future

Kalpataru Group champions sustainable practices in the EPC industry, focusing on renewable energy, green buildings, and innovative technologies for a greener future.

Read more ...

Puzzolana: Leveraging R&D for Advanced Crushing & Screening Equipment

Puzzolana: Leveraging R&D for Advanced Crushing & Screening Equipment

Puzzolana leverages R&D to develop cutting-edge crushing and screening equipment, including high-capacity jaw and cone crushers, for optimized production and reduced costs per ton.

Read more ...

SGES Group: Expert Geotechnical Solutions for Streamlined Construction

SGES Group: Expert Geotechnical Solutions for Streamlined Construction

At SGES, our team brings over 200 years of collective experience in solving complex geotechnical problems; by quickly providing tailored solutions, we assist clients in making timely decisions, thus avoiding time and cost overruns.

Read more ...

Sany: Intelligent Service Platform with Telematics & Electric Dump Truck

Sany: Intelligent Service Platform with Telematics & Electric Dump Truck

Sany India discusses their Intelligent Service Platform with telematics and analytics, commitment to electric vehicles like the SKT105E mining dump truck, and plans for hybrid construction equipment.

Read more ...

To get latest updates on whatsapp, Save +91 93545 87773 and send us a 'Saved' message
Click Here to Subscribe to Our eNewsletter.