Hyundai Heavy Industries (HHI)
In India, we have our manufacturing facility for construction equipment in Chakan, Pune. Current capacity of the plant is 2500 units and can be scaled up to 10,000 units which will be sufficient in terms of capacity for the next 3 years. Our main focus will be on competitive total product offering to customers, strong support in terms of wide network and quality manpower with spares availability near to customer work site and customized solution as per customer requirement, says Mr. Prabhat Tiwari Head Marketing & Key Accounts, Hyundai Construction Equipment India Pvt. Ltd. in an interview with S.K.Khanna.

The NBM&CW welcomes you in your new position, please introduce Hyundai Heavy Industries (HHI) international operations and the marketing focus you would be contemplating to market its product and services in Indian operations?
Hyundai Heavy Industry headquartered in Ulsan, Korea is global leader in the heavy industries sector. The HHI has global business network in six business divisions, represented by, Construction Equipment. Shipbuilding, Offshore and Engineering, Industrial Plant and Engineering, Engine and Machinery, Electro Electric System

HHI had 20 Billion USD annual turnover globally, employing around 25000 workforce with 18 years average length of employment. We have 18 subsidiaries and 15 branches across the Globe.

In India, we have our manufacturing facility for construction equipment in Chakan, Pune, with 4 regional offices with spares warehouses in region. We have 21 dealers in India.

Our main focus will be:
  1. Competitive total product offering to Customers
  2. Strong support in terms of wide network and Quality Manpower with Spares availability near to customer work site and
  3. Customized solution as per customer requirement.
As a Marketing Head, what will be your prime focus and strategies to garner larger market share for the company?
We would be focusing on three broad aspects,
  1. Product: Quality, Right type and size of equipment suiting customers need. New products development as per market demand.
  2. Support Infrastructure: Strengthening support Infrastructure in terms of Quality manpower, reach to customers, and faster availability of Spares to ensure higher availability.
  3. Training: We will impart continuous training to Customer personnel for better upkeep of machines for higher availability. Also we will be creating pool of trained manpower in our industry through multiplying effect of our master trainer program.
Additionally, we are also introducing Voice of Customer program where we will take feedback from end users periodically for improvement.

How Hyundai’s new factory at Chakan, Pune has shaped up? Do you have any plan to set up more factories in India, using the same as export hubs, apart from meeting the domestic requirement?
Current capacity of the plant is 2500 units and can be scaled up to 10,000 units which will be sufficient in terms of capacity for next 3 years.

Your company is one of the reputed global equipment manufacturers, how do you induct global manufacturing production trends into localized products and services in India to suit Indian conditions and encourage indigenization?
All products manufactured by Hyundai across the globe are of the same quality and standard. We follow same quality and work process follow manual across the Globe. We have strong in house R&D facility and our own Institute catering to all our manufacturing facility across the Globe. Minor changes have been effected to suit local working conditions, which is promptly being worked out by our Product Development Team, which actually visits work site to asses working conditions.

What market share your company is looking for in the next two-three years through your operations in India?
We will target to become top 2 players in India in the next 3 years with a market share of around 18 - 20%.

Hyundai India was an important participant at Excon 2009. Do you think that this participation has achieved its main marketing objective?
Hyundai Construction Equipment is well accepted in India and coming up as a natural choice for many customers due to competitive total offering. Excon 2009 reiterated our continued commitment to Indian market. We got an overwhelming response from customers across India, which was manifested during Excon by large number of visitor from all sectors to our stall.

What were the new products launched at Excon?
We launched 80 Ton Hydraulic Excavator Model Robex 800LC-7 & indigenous 11 Ton Hydraulic Excavator Model Robex 110-7 during Excon. We had displayed our range of attachment like Clamshell Bucket and Hyundai Rock Breaker during Excon 2009.

Robex 800LC-7 comes in two versions Viz Backhoe and Shovel designed for Indian Mining as well as heavy construction work condition. We had overwhelming response to our imported Robex 110-7, hence we decided to manufacture here in India to cater to our mass customer base.

Any breakthrough or significant development that you would like to share with NBM&CW about its participation?
We booked over 150 units during Excon and have a bank of enquiry floated from all corners of India. Certain models of excavators specially 50T we are booked till January end 2010.
Kale Logistics - Making Technology Accessible, Affordable & Adaptable
As a provider of tech-based solutions, we are constantly innovating, offering products and services that are designed to support businesses both big and small by enhancing their efficiencies,” avers Amar More, CEO, Kale Logistics Solutions

Read more ...

Indian Road Congress Setting High Standards in Road & Bridge Construction
S.K. Nirmal, Secretary General, Indian Roads Congress (IRC), in an inclusive interview with NBM&CW, discusses IRC’s commitment to promoting environmental-friendly technologies and materials in road construction, supported by the Roads and Highway

Read more ...

Uttar Pradesh Metro Rail Corporation - Making a Sustainable Future Possible
UPMRC is working on the motto of a ‘Cleaner and Greener Uttar Pradesh’ with the foremost goal of building a green and sustainable urban transport system to reduce its carbon footprint and help the country achieve its zero-emission target. We believe that

Read more ...

JCB India - Committed to ‘Make In India’
AWPs are capital-intensive equipment, and a lot of them are being imported as second-hand machines, but with JCB manufacturing them in India now, customers can buy new AWPs at a competitive price, informs Deepak Shetty, CEO & Managing

Read more ...

Bauer Engineering India - Offering Global Standard Modern Solutions & Expertise in Deep Foundation Projects
As a premium foundation equipment manufacturer and foundation specialist, we are offering project owners and contractors high-tech equipment and leveraging our global standard technical expertise in the field of deep foundation construction to

Read more ...

Kobelco: Growing the Indian Market
Kobelco is bringing significant changes to the Indian market and shaping the mindset of buyers. It is delivering exceptional value to customers in terms of durability and longevity of its machines, and through constant efforts supported by R&D to enhance

Read more ...

CriticaLog: Offering Technology-Powered Solutions & Services
In-house developed ERP, hubs, resources, innovative solutions including drones, and an end-to-end supply chain, are mitigating the challenges in handling critical and sensitive products of various industries, informs Sujoy Guha, CEO, CriticaLog India

Read more ...

CJ Darcl Logistics - Forward-Thinking Approach Driving Success
Embracing a phygitally-driven marketing approach, CJ Darcl Logistics seamlessly integrates physical and digital channels, to establish a unified and strong brand presence. The company is also actively embracing eco-friendly initiatives and investing in green

Read more ...

Trimurti Staying Ahead of the Curve
By closely monitoring market trends, focusing on sustainability, and pursuing product and market expansion, providing a range of tailored solutions to meet diverse application across construction and real estate projects, Trimurti is well-equipped to meet

Read more ...

Revolutionizing High-Rise Construction With Precast Concrete Technology
Precast concrete, with its myriad benefits, is revolutionizing the way tall buildings are erected. Suhas Mohol, Managing Director, StruEngineers India, (a 100% subsidiary of StruSoft AB, Sweden) discusses the applications, advantages, and the growing

Read more ...

Welded Wire Mesh: A Growing Industry
Weldmesh Manufacturer’s Association has been helping the welded wire mesh industry of India to grow in terms of volumes, quality, and consistency, while expanding its application areas, and cutting down production cost. Zakir Ahmed, Secretary, WMA

Read more ...

Ashoka Buildcon - Satish Parakh
The Sustainable Building and Construction Initiative (SBCI) of the United Nations Environment Program (UNEP) reported that 30-40% of global energy demand is from the construction industry, which is expected to grow at an average rate of 1.5 to 3.4%

Read more ...

Patel Engineering - Kavita Shirvaikar
Industry associations should bring together construction companies, professionals, and stakeholders to form working groups and share knowledge on emission measurement and reduction initiatives. Engaging with government bodies responsible for climate

Read more ...

Volvo CE India - Dimitrov Krishnan
We are encouraged by the Government’s ambition to achieve net-zero emissions and are committed to support the same through our sustainability ambition. We have established a strategy with targets and aspirations in three key areas where we can

Read more ...

GR Infraprojects - Atasi Das
The major components that produce the oxides of carbon in the construction industry are cement and bitumen. For infrastructure development, usage of cement is inevitable, be it buildings, metro rails, tunnels, airports, highways, or any under or above

Read more ...

Tata Hitachi - Sandeep Singh
With a target of Net Zero emissions by 2070 taken by the Government of India, reducing the use of fossil fuels in CE machinery is both a major challenge and an opportunity. Tata Hitachi has identified various projects to be taken up for electrification of different

Read more ...

Beca - Sujatha Manoj
The Construction Industry, as one of the largest contributors of global carbon emissions, can also play a significant role in reducing the emissions. Intelligent sourcing of materials, use of alternate and less carbon emitting materials in construction, or

Read more ...

Master Builders Solutions - Nilotpol KAR
India is the second largest cement producer and consumer in the world after China. The cement industry is conducting extensive research to reduce CO2 emissions. Only conventional technical progress such as thermal efficiency, fuel switching, and

Read more ...

Wirtgen India - Ramesh Palagiri
Sustainable solutions and technologies are firmly anchored in all corporate processes of the Wirtgen Group. The future of road construction must be made smarter and safer and, above all, must maintain a consistent focus on sustainability. This is the

Read more ...

Ammann India - Anand Sundaresan
Ammann is committed to all environmentally friendly initiatives. The Ammann Group has already created a road map for the ESG initiatives, not only in the product manufactured by us but also in all its manufacturing facilities to be environmentally friendly

Read more ...