RDC Concrete unveils new logo and transit mixer rebranding
The new logo reflects RDC Concrete's strategic shift to align itself with the Ready-Mix Concrete (RMC) business environment. In line with this transformation, the company has opted to drop "Concrete" from its branding since "ReaDy mix Concrete is embedded in RDC." This rebranding initiative reinforces the company's identity and will emphasize its core business and values. The updated logo is designed to enhance brand recognition and reinforce the connection between the brand and its products. It features a vibrant grass-green color palette, symbolizing the brand's commitment to sustainability.
Anil Banchhor MD & CEO, RDC, said, "RDC has been a trusted name in the RMC industry for three decades. Our new logo and rebranding efforts will help us align more closely with our business while also showcasing our commitment to delivering high-quality RMC solutions to our customers."
Keeping in line with this new uber branding philosophy, RDC will also rebrand its Transit Mixer (TM) Trucks. Not only will this rebranding of the Transit Mixers help to encompass a new look, but it will also reflect the company's commitment to excellence and innovation in its services.
The unveiling of the new brand logo and rebranding of Transit Mixer Trucks are part of RDC's broader strategy as the company eyes for Initial Public Offering (IPO) next year. These initiatives are aimed at positioning the company for future growth and success, demonstrating its dedication to innovation and continued service excellence. The company is confident that the new brand logo and rebranding efforts will enhance its identity and solidify its position as a market leader in the RMC industry which is poised for rapid growth, in view of expanding economy, booming infrastructure and migration from site mix to ready mix concrete as a logical progression towards developed economy.
