LiuGong 4180D receives Red Dot Award for Product Design 2019

LiuGong motor grader 4180D

LiuGong’s motor grader 4180D received the Red Dot, which is awarded to products that feature an outstanding design. The UK based Industrial Design team worked in close co-operation with customers and operators to rethink the traditional grader. According to Gary Major, Director of LiuGong’s Industrial Design: “Visibility, operator comfort and ergonomics were quickly identified as the key areas of focus along with blade articulation and maneuverability.” The resulting machine has a 324° panoramic visibility owing to a newly designed 5 post cab with a single C-pillar; a new cab interior, which sets the benchmark for comfort and efficiency, and new impact-resistant materials provide better weight distribution and increased recyclability. In addition, access for routine maintenance has been improved to reduce downtime.

Design quality is the common factor for award-winning products

“I would like to congratulate the laureates sincerely on their wonderful success. The fact that their products were able to satisfy the strict criteria of the jury bears testimony to their award-winning design quality. The laureates are thus setting key trends in the design industry and are showing where future directions may lead,” said Professor Dr. Peter Zec, founder and CEO of Red Dot, in reference to the winners.

Experience and expertise get straight to the point

The Red Dot Award: Product Design is one of the world’s largest design competitions. In 2019, designers and manufacturers from 55 countries entered more than 5,500 products in the competition. The international jury comprises experienced experts from different disciplines and has been convening for more than 60 years in order to select the year’s best designs. During an adjudication process that spans several days, they try out the products, discuss them and ultimately reach a well-founded decision regarding the design quality of the entries. True to the motto “In search of good design and innovation”, their assessment focuses on criteria such as the level of innovation, functionality, formal quality, longevity and ergonomics.

Success to be celebrated at the award ceremony

On 8 July 2019, LiuGong will celebrate its success during the award ceremony. The international design scene will gather in Essen’s Aalto-Theater as part of the Red Dot Gala. At the subsequent Designers’ Night party, the Red Dot laureates will receive their certificates and the winning motor grader-LiuGong 4180D will join the exhibition “Design on Stage” in the Red Dot Design Museum Essen, which presents all of the award-winning products. From that date, 4180D will also be on show in the Red Dot Design Yearbook, online and in the Red Dot Design App.

NBM&CW April 2019

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