CASE strengthens distribution network in Bihar

CASE Construction, a brand of CNH Industrial, has strengthened its distribution network in Bihar with the opening of a new dealership facility – Patliputra Earthmover Pvt. Ltd. near Didarganj in Patna. Spreading across 10,000 sq.ft., this facility is the largest CASE India footprint in the Bihar. Patliputra Earthmover will serve customers across North Bihar with additional branches at Motihari, Darbhanga, Saharsa, Purnia, Muzaffarpur, Bhagalpur and Begusarai.

CASE currently has a strong and widespread network across India through 74 dealers with more than 250 touchpoints. With the new launch, in addition to the existing dealer footprint in Gaya, Aurangabad and Bihar Sharif, customers will have the option to engage with the CASE brand across Bihar at 12 locations.

Patliputra EarthmoverMr. Raunak Varma lighting the lamp at the Inauguration ceremony of Patliputra Earthmover Pvt. Ltd.

Commenting on the network expansion, Raunak Varma, Country Manager – India, CNH Industrial, said, "East India and especially Bihar is a strategically important area for us. Our products are highly regarded and have witnessed significant traction here. With our partner Patliputra Earthmover Pvt. Ltd., we will be able to intensify our retail network for our valued customers. With the opening of this new facility, we will be able to offer our best-in-class products and customer support to a larger audience and strengthen our presence in this region."

Speaking at the inauguration event, Kaushal Kishore Sharma, Patliputra Earthmover Pvt. Ltd said, "CASE is a global leader in the construction equipment industry, and we look forward to serving our customers more efficiently across North Bihar. This facility will house CASE Construction's wide range of construction equipment. As a dealer partner, it is our mission to preserve the brand values and develop the business by ensuring the availability of CASE brand equipment and spare parts for our customers in this region."

NBM&CW March 2019

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