Mahindra Unveils FURIO Truck with 'More Profit or Truck Back' guarantee

Mahindra's Truck and Bus Division (MTB) has announced its commercial launch of the FURIO range of Intermediate Commercial Vehicles (ICVs) with an unprecedented guarantee of More Profit or Truck Back. FURIO marks the company's entry into the ICV segment and is set to make Mahindra a full range commercial vehicle player. To be available across India, FURIO prices start at ₹17.45 lakh for the FURIO12 19ft HSD variant and ₹18.10 lakh for the FURIO14 19ft HSD variant (ex-showroom Pune).

It is notable that earlier MTB had introduced its BLAZO range of Heavy Commercial Vehicles with the hugely successful 'Mileage Guarantee', which subsequently helped double its market share.

Mahindra Furio LaunchDr. Pawan Goenka, Managing Director, Mahindra & Mahindra Ltd and Rajan Wadhera, President, Automotive Sector, Mahindra & Mahindra Ltd at the launch of Mahindra Furio, the new range of ICV (Intermediate Commercial Vehicles) trucks.

Said Dr. Pawan Goenka, MD, Mahindra & Mahindra Ltd, "Mahindra FURIO is the culmination of focused efforts over the past 4 years from more than 500 Mahindra engineers and 180 suppliers with an investment of ₹600 crores. The launch reflects our commitment to the segment and confidence in our product. It is also an outcome of substantial investments in the CV business. Today, we are probably the first and possibly the only CV brand in the world to have an end-to-end presence from 3 wheelers to 49-ton trucks. With Pininfarina design, the FURIO is set to be a game changer; the design gives the new truck one of the safest, most ergonomic and comfortable cabins, which will set new standards."

Rajan Wadhera, President, Automotive Sector, Mahindra & Mahindra Ltd., said, "The ICV category is highly competitive, however, we are confident of making our mark with our Customer Value Proposition, focusing on maximizing the earnings of our customers. Our strong technological acumen and ability to gather and process customer insights have helped us devise category best products such as the Mahindra FURIO, with guaranteed higher profit."

According to, Vinod Sahay, CEO, Mahindra Truck and Bus and Construction Equipment Divisions, Mahindra & Mahindra Ltd., "Mahindra FURIO is designed around the unaddressed needs of ICV customers who want a truck that can deliver higher earnings, lower Total Cost of Ownership (TCO), give the highest warranty, lowest maintenance and yet have world-class, no-compromise safety and comfort. Mahindra FURIO meets all these expectations, and a very competitive initial price offer as well, and we are confident of guaranteeing higher profits or take the truck back."

FURIO also ensures best-in-class safety and comfort in a segment that has the maximum high-speed applications among all CV segments in India. The walk-through cabin with flat driver resting seat with intelligent use of cabin space, and provision of storage facility as standard OE fitment, seating for 3 persons including driver, and a sleeper berth. Some more industry first features include cornering lamps for better night driving visibility, 10 bar pressure bigger brakes for safest braking, and standard radial tyres for better safety, and improvements in fuel efficiency. There is better air flow inside the cabin and a lower rake angle which ensures a much cooler cabin.

FURIO is set to improve the operating economics of customers through its highest payload capacity, best-in-class mileage, lowest maintenance costs and better engine power management across different load and road conditions. It is equipped with the patented Mahindra FuelSmart technology to optimize fuel consumption. The highlight of this technology is the multimode switches to optimize fuel consumption and engine power availability as per load and road conditions. Apart from this, the MDI Tech engine is light weight, and low friction to further enhance its efficiency. It also offers high torque at low RPMs leading to higher performance in both inter-city and intra-city traffic conditions.

FURIO is built with rugged and durable aggregates for longer vehicle life, at the same time offering Highest Payload in the entire segment to carry more and earn more. It will be showcased to customers, drivers and other stakeholders through Immersive Virtual Reality (VR). The company is offering a 5 years/ 5 lakhs kms free maintenance guarantee (free AMC) and 5 years / 5 lakhs km transferrable warranty.

NBM&CW February 2019

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