CERA: An excellent service provider to rental equipment industry

Delivering his welcome speech at the CERA conference held at bauma India CONEXPO-18 in Gurgaon, Satin Sachdeva, Founder & Secretary General of Construction Equipment Rental Association (CERA) and CMD of Equipment Planet, informed the gathering that CERA has been successful in bringing many stakeholders, including equipment manufacturers, hirers, dealers, contractors and financers, on a single platform to voice their concerns and form a consensus to resolve the issues. CERA is also striving to increase penetration of rental equipment, which is very low at 7% in India, as against 65% in Japan, 55% in USA and 35% in China.

The biggest road block in the smooth functioning of the rental business is delayed or stuck payments, which has led to distress and resulted in the collapse of several construction giants like IL&FS and ERA Infra Engineering, among others. The failure of many projects to take off has been attributed to an acute cash crunch faced by contractors and project executors who could not achieve financial closure for their projects awarded under the Hybrid Annuity Model (HAM) within the stipulated timelines. In such a scenario, CERA has emerged as a ray of hope as it is engaging government agencies, equipment manufacturers and others involved to hammer out a mutually beneficial resolution of the members’ pressing problems.

As a matter of fact, the increasing investment in the country towards building roads and highways, high speed rail corridors, metro rail networks, smart cities, urban infrastructure, airports and ports, etc, have opened up huge opportunities for the CE industry. This, in turn, has offered brisk business avenues to the rental industry, and to cash in, it is important for the rental companies to address the challenges confronting them.

On its part, CERA is going all out to standardize the rental sector and make it more cohesive and organized. It has, to some extent, managed to address many issues relating to work orders, delayed payments, hiring rates, and lack of skilled manpower. It has roped in equipment manufacturers and contractors and is imparting training to operators. It is working towards creating a certified, skilled pool of trained workers in cooperation with manufacturers like ACE, TIPL and Aman Apollo.

CERA works with government agencies on policy related matters in order to enhance the efficiency and competitiveness of the industry and to also explore fresh business avenues in the domestic and international markets. It has a separate wing to provide specialized and strategic services for rental companies by establishing linkages with offshore players in the international arena.

Sachdeva exhorted the rental players to become CERA members and explained that once a company becomes a member, it automatically gets connected with other members of the association across the country. This wide network helps in quicker mobilization of equipment from one project site to another with minimum cost, and leads to faster execution of projects, thereby benefitting the contractors, equipment manufacturers and the hirers.

CERA has drafted a model hiring agreement to create a legal framework, which will help members to avoid recurrence of any payment related issues, including confiscation of equipment, and active support from a battery of legal experts. CERA has expanded its ambit to many states and has members in West Bengal, Uttar Pradesh, Haryana, Rajasthan, Maharashtra, Punjab, Uttarakhand, Telangana, Tamil Nadu and Andhra Pradesh. It is in the process of launching chapters in more states and has regional chapters in Maharashtra, West Bengal, Gujarat and in the Delhi NCR region.

In his presentation, the Chairman of Changsha International Construction Equipment Exhibition 2019 (CICEE), Gao Tai Tao, thanked CERA for offering yeoman service to the rental industry. He informed the audience that the upcoming exhibition in Changsha, China, to be held from 15 to 18 May this year, is aimed at creating China’s largest and full-fledged international exhibition and trading platform for the construction machinery industry.

The 2,13,000 sqm exhibition area will house 8 indoor and 3 outdoor pavilions and is set to attract 1,50,000 Chinese and international visitors. Over 20 enterprises of the world’s top 50 machinery manufacturers and top 20 e-commerce platforms are expected to participate. There will be a special pavilion for the world engineering construction enterprises, 5 state-owned and 8 from Hunan. Apart from this, a summit on Aerial Work Safety and International Standards 2019 will be organized by the International Powered Access Federation for which about 35 companies and IPAF members including USA JLG, France Monitou, USA Terex, Japan Aichi, Germany Veedon, Sinoboom, Dingli and other AWP companies have been invited.

Other CERA members including Rajesh Agarwal, Rishi Aggarwal, VV Rai Singhania, amongst others, also addressed the gathering.

NBM&CW January 2019

Click Here
To Know More / Contact The Manufacturer
Please provide your details we will contact you as soon as possible
Please let us know your name.
Invalid Input
Please let us know your Designation.
Invalid Input
Please let us know your City.
Please let us know your State.
Please let us know your Country.
Please let us know your Contact Number.
Please let us know your email address.
Please brief your query.

Quest for Green Roads

Asphalt batching plant and surface preparation equipment manufacturer, Ammann India, in an interactive session with major stakeholders on sustainable, flexible and eco-friendly pavements, promotes usage of Modern Asphalt Read More ...

WIRTGEN GROUP celebrates 25 years of success and growth in India

The journey of WIRTGEN INDIA began in 1995 at Bangalore and later moved to Pune in 2010 with the setting up of its new manufacturing plant. The company's unrelenting focus on producing world-class quality products and a constant Read More ...

CCMA holds BICES 2021 press conference in Bengaluru

The press conference organised by China Construction Machinery Organization (CCMA) was a prelude to the BICES 2021 global construction industry and equipment event to be held in Beijing. The conference was chaired by Zhou Weidong Read More ...

First promotional show of CICEE 2021 worldwide held at Excon19 in Bengaluru

On 11th Dec. 2019, the first global press conference of ‘building global construction machinery industry center in Changsha’ and ‘China Changsha International Construction Equipment Exhibition (CICEE) 2021’ was held at Excon Read More ...

Warrior completes 20 glorious years of providing safety and comfort

Within two decades of its inception, Warrior, India's leading brand for safety shoes from the house of Liberty, has been successfully attaining a leadership position. The global acceptability of Warrior can be attributed to its Read More ...

IIT Hyderabad to hold conference on Structural Steel

The Indian Institute of Technology (IIT) Hyderabad is organizing a ‘Indian Structural Steel Conference (ISSC)’ from March 25-27, 2020. The objective of the conference is to create awareness on the need for Sustainable Infrastructure Read More ...

Highlights of EXCON 2019

Excon 2019 - the 10th edition of South Asia’s largest construction equipment trade fair - broke all previous records with 1, 200+ national and international exhibitors who displayed their innovations in 300,000 sq.m area, and Read More ...

CILT India Hosts Entire Value Chain of India’s Logistics and Transport Sectors

The Capital witnessed a two-day expo and conference on the Logistics and Transport sectors on the theme - Rediscovering India’s Logistic Sector: Efficiency, Costs & Technology. The expo was organized by the Chartered Institute of Logistics Read More ...

PHD Chamber Infra Conclave Stresses on Elevated Road Corridors

As per the prevailing norms in the road sector, the escalating land acquisition cost is not just consuming 70% of the total road project cost, but also causing undue delays in the execution of the projects. To address this Read More ...

Demtech India 2019 – A True Success!

India’s ever first conference for demolition, recycling and remediation held on 13 November at Hotel Sahara Star in Mumbai, witnesses huge response from the demolition industry. IDA Demolition Association has been a long-time dream Read More ...

3rd International Conference on Innovative Technologies for Clean and Sustainable Development

The National Institute of Technical Teacher’s Training & Research Chandigarh in association with Maharaja Agrasen University is organizing the 3rd International Conference on Innovative Technologies for Clean and Sustainable Read More ...

Smart i-Tech – Next Gen India@75

Today, Excon, India's largest construction equipment and machinery exhibition, is the conflux of many national and international companies. The 5-day international exhibition from 10-14 December 2019, will be spread across Read More ...

Escorts Showcases India's First Hybrid Backhoe Loader & Tractor at Esclusive 2019

At Esclusive 2019, Escorts' annual innovation platform, Escorts Limited announced India's first Hybrid Concept Backhoe and Tractor powered by both fuel and battery, and in the range of 70-75 HP, which can be boosted up to 90 HP with the help Read More ...

World Tunnel Congress 2020

Preparations for the World Tunnel Congress (WTC) and 46th ITA General Assembly 2020 in Kuala Lumpur are in full swing at the Kuala Lumpur Convention Centre (KLCC). “Registration should be made as soon as possible due to the early bird Read More ...

India Off Highway Vehicle Summit 2019, Pune

To be held from 27-28 November, the Summit will provide the right knowledge platform to government officials, executives and experts engaged in national and international projects. India’s construction equipment market is soaring with rapid Read More ...

World Infrastructure Congress 2019

Development in the real estate and infrastructure industry has undergone a dynamic progression over the last decade and is moving towards a positive revolution in the near future. Even though the industry has faced multiple challenges Read More ...

New Building Material & Construction World

New Building Material & Construction World
MGS Architecture

Modern Green Structures & Architecture

Modern Green Structures & Architecture

Lifting & Specialized Transport

Lifting & Specialized Transport

Indian Infrastructure & Tenders Week

Indian Infrastructure & Tenders Week