CERA pledges greater standardization of CE Rental Industry

The Association is preparing a roadmap to enhance the construction equipment rental business in India

The second chapter of Construction Equipment Rental Association (CERA)'s recent meet in New Delhi saw a congregation of about 300 participants comprising largely of equipment rental agencies, dealers, equipment manufacturers, financiers, corporates and purchase heads, to discuss the contribution of construction equipment & crane rental companies towards building India’s infrastructure. It was also the inaugural edition of NATCON (National Convention 2018: Constructing New India) organized in association with Schwing Stetter XCMG.

Delivering the keynote address, Satin Sachdeva, Founder & Secretary General, CERA, and MD & CEO, Equipment Planet, said, “CERA has come a long way since its first meet in Delhi, which saw participation of a handful of 20-24 equipment rental agencies, mainly from piling rigs and crane segments. As we move forward, there are multiple tasks ahead for the Association to ensure higher standardization of the CE rental industry in India.”

He pointed out that CERA is sensitizing the industry about the need and benefits of standardization and as an organized sector has been receiving support from equipment manufacturers for standardization of guidelines, operating procedures, business rules and practices, rental tariffs, salaries of operators, warehouse sharing prices and many other indicators. Hence, CERA is becoming a certifying agency for equipment rental services, products, technology, operators and engineers, job creation, skill development, financing growth, promoting next gen manufacturing, sustainability, corporate social responsibility and good governance.

NATCON

He added, “To a fair extent, we have been able to address the issue of standardization of work orders, payment recovery issues and hiring rates, in cooperation with the contractors. We have also addressed issues like machinery and operator management in consultation with equipment manufacturers and service providers. To make the CE rental industry more competitive, we are creating a mobile app which will share details amongst CERA members on empty yard space available to enable them to set up a common parking yard for their equipment. This will curtail transportation and operation costs.”

In his words: “Rental companies are the backbone of India’s infra development. Without a rental company, an infra project would not gain momentum. We economize the costs of projects which would otherwise be tremendously high if the projects had to purchase their own equipment and machineries.”

Jitender Agarwal, Vice President, CERA, speaking about the growing significance of CERA, said, “It is important to strengthen the relationship between the construction equipment rental companies, project & infrastructure corporates, manufacturers and financers so that we can leverage it for mutual benefits.”

Rishi Raj Agarwalla, Regional Head- Maharashtra, CERA, said, “There is an immediate need to form a legislation to prevent theft, detention of equipment and delayed payments. More operator training is also required due to rampant poaching of operators, especially in the piling equipment industry. Demand has also resulted in a surge in operator salaries.”

Arvind Saraf, Regional Head, CERA, West Bengal, added, “Standardization in the rental industry has become necessary with demand for superior quality construction across all sectors, and higher offtake of equipment.”

Announcing that CERA has become the official partner of bauma Conexpo India, Tushar Alekar, Commercial Director, bC India, informed that their upcoming trade event in December in Gurgaon will be spread across 1,95,000 sqm, and will showcase advancements in equipment, plants and machinery, and host a series of conferences and buyer-seller meets.

V.G. Sakthikumar, Whole Time Director, Schwing Stetter India, said, “Compared to 7% market share of the rental equipment industry in India, it is 65% in Japan, 55% in USA, and 35% in China. So, there is ample room for us to grow and support India’s infrastructure development. Schwing Stetter India has 50% of its business with rental companies and it will continue to extend its support to them with its expert solutions, reliable products and after-sales service.”

CERA chapters will be opening in UP, MP, Rajasthan, Haryana, Punjab, Uttarakhand, AP, Tamil Nadu, and Telangana. The next CERA meet/workshop will be held in Mumbai.

NBM&CW October 2018

Click Here
To Know More / Contact The Manufacturer
Please provide your details we will contact you as soon as possible
Please let us know your name.
Invalid Input
Please let us know your Designation.
Invalid Input
Please let us know your City.
Please let us know your State.
Please let us know your Country.
Please let us know your Contact Number.
Please let us know your email address.
Please brief your query.

Belt & Road Business Summit on Infrastructure and Construction Machinery organized by CCCME

CCCME's Belt & Road Business Summit held during CICEE exhibition in Changsha, was attended by senior officials from the embassies of the different countries in China. They discussed issues concerning infrastructure and construction Read More ...

Zoomlion Showcases 66 machines & Smart Technology

Zoomlion displayed its manufacturing strength, smart technology and 66 new 4.0 series products. The range included concrete machinery, cranes, earthmoving machinery, aerial work machinery, industrial vehicles, and its overseas Read More ...

Sany exhibits 68 new products, demonstrates Intelligent Manufacturing

Sany Group took "Smart Sany, Empowering the Future" as its theme and exhibited 68 sets of equipment, 90% of which were brand new. The company seized the opportunity to show its intellectualization and digital transformation with Read More ...

LiuGong Showcases 26 Machines

LiuGong's had a 26-machine line-up, covering mining, roads and highways, utilities, and logistics, among others, in 3000 m2 of space. The mining equipment included LiuGong's 890H with a wide body truck, DW90A, LiuGong 939E excavator Read More ...

SHANTUI Displays 8 New Products

Shantui brought 8 new high-quality equipment that showed the company's technological strengths, service ability, and product series. On display was the new generation of DH17C2 hydrostatic bulldozer, all-rounder SR22MA Read More ...

Sunward Lines up Innovative Products

Sunward Intelligent Equipment Group was a star attraction with its 30 products, pioneering innovations, and manufacturing prowess manifested through 20 years of constant R&D. Its 3,000m2 exhibition area showcased an excavator Read More ...

2019 Changsha International - Construction Equipment Exhibition

Du Jiahao, CPC Hunan Provincial Committee secretary and Hunan Provincial People's Congress Standing Committee director, announced the opening of CICEE 2019, which was held at the Changsha International Convention and Exhibition Read More ...

Manitou holds Intl' Dealer-Buyer Meet - Announces need-based solutions

French material handling equipment conglomerate, Manitou, recently organised a dealership and customer meet named 'Stronger Together' in Phuket, Thailand, which saw a congregation of close to 160 attendees from across the world. Read More ...

Bauma 2019 - The Most Successful of All Times

With 620,000 visitors from over 200 countries, and 3,700 exhibitors from 63 countries, bauma 2019 generated the best results in the exhibition's 65-year history, bauma 2019, the world's leading trade fair for construction equipment Read More ...

CERA: Growing the Construction Equipment Industry

The voice of equipment rental companies in India - CERA – an Association that works to create and sustain an environment conducive for the growth and development of the construction equipment rental industry, by partnering Read More ...

Chinese Major OEMs on bauma Platform for Global Promotion and Expansion

China's Ministry of Commerce appointed bauma 2019 as the platform to promote Chinese construction machinery globally. The press conference, organized by the China Chamber of Commerce for Import and Export of Machinery and Electronic Read More ...

Xylem: Smart solutions

New additions to Xylem's portfolio included the latest smart dewatering pump from Godwin's Smart Series – the Godwin Dri-Prime pump specifically designed to combat the toughest mining and construction applications, offering Read More ...

Volvo Group: Sustainable high-tech innovations

Volvo Construction Equipment (Volvo CE) presented sustainable innovations and the most advanced portfolio of machines and services – all built on market-leading knowledge from across the Volvo Group. With the combined forces Read More ...

Ammann: Committed to Sustainable Solutions

Ammann's new products and technologies reflected the company's commitment to sustainability, low emissions, and minimal environmental impact. The company marked its 150th anniversary at bauma and displayed over 100 products Read More ...

Doka: Innovative products and digital solutions

Doka presented a wide range of slab formwork systems, from flexible Dokaflex, to efficient Dokamatic tables, through to Heavy-duty as d3 – each designed to meet specific customer requirements and building structures. Doka's Read More ...

Wirtgen Group draws record number of visitors

A total of 120 exhibits, including 18 world premieres and 25 innovations as well as 6 interactive technology demos: the Wirtgen Group's booth at Bauma was packed with leading machine and application technologies from Wirtgen Read More ...
NBM&CW

New Building Material & Construction World

New Building Material & Construction World
MGS Architecture

Modern Green Structures & Architecture

Modern Green Structures & Architecture
L&ST

Lifting & Specialized Transport

Lifting & Specialized Transport
II&TW

Indian Infrastructure & Tenders Week

Indian Infrastructure & Tenders Week