Liugong India's long-term business preparedness

Liugong India
Liugong India recently celebrated its 15 years of India operations and the 10th anniversary of its manufacturing facility in Pithampur, Madhya Pradesh. The event was attended by Liugong’s dealers in India and from the SAARC countries, end-customers, product financiers and parts suppliers. The celebration coincided with the rolling out of the 921 DI, 22-ton tracked excavator and the 611 compactor made at the Pithampur facility.

Liugong India gave live demonstrations of its excavators, wheel loaders, motor graders and compactors that manifested the company’s global strategy to be a total solutions provider. Display of the equipment across the value chain also showed the company’s competitive prowess as a single window solution provider, with local manufacturing and a strong product support base. The Indian facility manufactures 15, 20 and 21-ton excavators, 2, 3 and 5-ton wheel loaders, and 150 hp, 414 motor graders. Indian operation has been prime for Liugong among its other global operations in Brazil, Poland and Argentina, contributing 70% of its overseas sales revenue in 2016.

Speaking with P.P. Basistha on the sidelines of the event, Mr. Wu Song, Managing Director, and Mr. Nischal Mehrotra, Director – Sales at Liugong India, shared information on the company’s plans to expand and consolidate its presence in the highly competitive Indian CE sector, where customers are now looking for solutions that bring value, other than the pricing.

With customers looking beyond pricing for the equipment they acquire, what will be your strategy to meet their expectations?

We are adding more value to our offerings by ensuring availability of our equipment through our integrated local manufacturing, along with strong customer support, for which we are expanding our dealership. Presently, we have 20 dealers in India with 50 customer touchpoints. These dealers also cover Nepal, Bhutan, Bangladesh and Sri Lanka. We are providing them the necessary training to curtail lead time and improve the quality of service. They are also being trained on the engineering improvisations being made in our equipment so that they can provide the necessary support and service to our newer population of equipment, alongside our active fleet of 4000 across various verticals.

We have added advanced telematics in our equipment, as telematics is becoming indispensable with engines migrating to BS-4 electronic-based from the earlier BS-3 mechanical ones. With telematics, our equipment will deliver higher total lifecycle cost to the customer. It will ensure predictive and preventive maintenance by analyzing varied operating parameters like fuel consumption, engine performance, etc.

We have a strong R&D, manufacturing and warehousing facility in Indore and Chennai. With our equipment becoming more advanced, we will enhance our training of operators and service engineers, for which, a training center by Lizhou Training College of China, has been opened at our facility.

Liugong India

As part of our global strategy, we will offer value through heightened automation and optimization of our manufacturing processes and product designing through extensive research and innovation. A commonality of equipment design will facilitate ease of assembly, service and operation across all our equipment verticals such as excavators, motor graders, wheel loaders and motor graders. Optimized manufacturing can be seen at our single assembly line in Pithampur, where we are manufacturing wheel loaders and motor graders. We would like to add that our products are coming with more localization. We have made an additional investment of 5 million USD to enhance the production capacity at Pithampur, which will now require 40% more manpower over the next 2-3 years.

Will engine support be rendered by your OEMs?

We have a global tie-up with Cummins for our graders and excavators, including products from India. As per this agreement, we will be rendering product support for the engines and for the entire product. However, for our 2, 3, &5 wheel loaders made in India, and our 7-ton imports from China powered by Weichai engines, support will be rendered by the OEM. We offer Cummins Engine in our 3,5 & 7 ton wheel loaders. Weichai option is also available for the 3,5 & 7 ton wheel loaders.

What more value are you adding to your excavators and wheel loaders?

Our new, intelligent H-Series of fully loaded wheel loaders now come with a higher level of fuel efficiency and breakout force. We are positioning our loaders with 4.5 and 5 cum buckets alongside premium manufacturers. We have sold close to 30 units of the loaders to big contractors and to mineral processing plant owners. We are well positioned in India with our wide range of 3.5 tons to 39 and 50 tons. The higher capacity excavators have the standard fuel consumption benchmark of 34-35 liter/ hour. The Q-Series Cummins engines, made by a JV of Cummins and Liugong at our Chian facility, will deliver higher performance as they have been specifically designed for off-highway construction equipment. We will make improvisations in the equipment as per the application requirements.

The motor grader space is witnes- sing newer products for niche appli- cations. What value proposition will your road construction equipment bring?

A wide range of products integrated with advanced technology, and strong support for road contractors and rental agencies, will make us a total solutions provider. With motor graders, we plan to move to the higher end of the value chain, with applications for highway construction projects. For instance, we will bring out a 180 hp motor grader, which will deliver higher productivity, and faster ROI.

Liugong India

LiuGong India’s machines are designed and tested to operate in the toughest conditions. The machines made in India are tested for local conditions. They use world-class components including engines, transmission axle, cylinders and control valves; from renowned manufacturers like Cummins, ZF and Kawasaki. They use proven technologies to thrive in the most rigorous of conditions, making them highly efficient, durable, simple to run, easy to service and cost-efficient too. With our full-fledged R&D local set-up, we will continue to modify our equipment to meet the application requirements of road construction in India.

NBM&CW February 2018

Click Here
To Know More / Contact The Manufacturer
Please provide your details we will contact you as soon as possible
Please let us know your name.
Invalid Input
Please let us know your Designation.
Invalid Input
Please let us know your City.
Please let us know your State.
Please let us know your Country.
Please let us know your Contact Number.
Please let us know your email address.
Please brief your query.

Escorts Showcases India's First Hybrid Backhoe Loader & Tractor at Esclusive 2019

At Esclusive 2019, Escorts' annual innovation platform, Escorts Limited announced India's first Hybrid Concept Backhoe and Tractor powered by both fuel and battery, and in the range of 70-75 HP, which can be boosted up to 90 HP with the help Read More ...

World Tunnel Congress 2020

Preparations for the World Tunnel Congress (WTC) and 46th ITA General Assembly 2020 in Kuala Lumpur are in full swing at the Kuala Lumpur Convention Centre (KLCC). “Registration should be made as soon as possible due to the early bird Read More ...

India Off Highway Vehicle Summit 2019, Pune

To be held from 27-28 November, the Summit will provide the right knowledge platform to government officials, executives and experts engaged in national and international projects. India’s construction equipment market is soaring with rapid Read More ...

World Infrastructure Congress 2019

Development in the real estate and infrastructure industry has undergone a dynamic progression over the last decade and is moving towards a positive revolution in the near future. Even though the industry has faced multiple challenges Read More ...

Demtech 2019

India’s first demolition conference, Demtech, to be held on 13 Nov 2019 at Hotel Sahara Star in Mumbai. The event will highlight demolition, recycling and remediation amongst professionals in the construction industry. Formation of the IDA Read More ...

CNH Industrial announces ‘Transform 2 Win’ Business Strategy at New York Investor Day

CNH Industrial N.V. announced its new five-year 2020 – 2024 business plan ‘Transform 2 Win,’ at its Capital Markets Day event in New York, U.S.A. wherein the company presented a detailed strategy to transform its structure and performance Read More ...

LINNHOFF and GMMCO Enter Exclusive Distribution Alliance

In a strategic marketing alliance, LINNHOFF India, a leading manufacturer of asphalt mixing, has formed a dealership alliance with GMMCO, a leader in infrastructure development. Under the partnership, GMMCO will undertake exclusive sales Read More ...

Volvo Trucks Command Center Preventing Downtime

The new centralized Volvo Trucks Uptime Center in Bangalore is rendering end-to-end services for ensuring higher availability of its trucks by reducing incidences of breakdowns. P.P. Basistha visits the state-of-the-art facility to see firsthand Read More ...

Cat launches financial arm in India; opens up business opportunities for customers

Caterpillar, a global major manufacturer of earthmoving equipment, is committed to offer financial and extended protection services and solutions to its customers. Towards this end, it has launched its financial arm in India – the company Read More ...

CTBUH India Challenges in Elevatoring in India

CTBUH India, the country chapter of CTBUH – a not-for-profit organization with headquarters in Shanghai, Venice, and Chicago, recently organized a conference on the challenges and opportunities of elevatoring in the Indian context Read More ...

DBIN Hosts Financiers Meet

The sale of Compact Construction Equipment is gaining momentum in India and, therefore, easy availability of financing options for customers is inevitable. Doosan Bobcat India (DBIN), the Indian subsidiary of the global leader in compact Read More ...

World of Concrete Asia 2019 unfolding new segmentation & participating brands

World of Concrete Asia - a leading concrete and masonry industry exhibition, will be held on December 11-13, 2019 in Shanghai New International Expo Center. The show will be visited by domestic and foreign contractors, subcontractors, real estate Read More ...

Conference on Technological Advances in Concrete Pavements & Bridges Organised by ICI (Hyderabad) Telangana Centre

Indian Concrete Institute (Hyd) Telangana Center had organized a one-day national conference on “Technological Advances in Concrete Pavements & Bridges” on 6 July 2019 at Hotel Best Western Ashoka, Hyderabad. It was inaugured Read More ...

CII Excon 2019 Biggest Festival of Construction Equipment Industry

The Confederation of Indian Industry (CII) has announced the 10th edition of EXCON - South Asia’s largest construction equipment trade fair, to be held in Bengaluru from December 10-14, 2019. The flagship initiative of CII in the construction Read More ...

Belt & Road Business Summit on Infrastructure and Construction Machinery organized by CCCME

CCCME's Belt & Road Business Summit held during CICEE exhibition in Changsha, was attended by senior officials from the embassies of the different countries in China. They discussed issues concerning infrastructure and construction Read More ...

Zoomlion Showcases 66 machines & Smart Technology

Zoomlion displayed its manufacturing strength, smart technology and 66 new 4.0 series products. The range included concrete machinery, cranes, earthmoving machinery, aerial work machinery, industrial vehicles, and its overseas Read More ...
NBM&CW

New Building Material & Construction World

New Building Material & Construction World
MGS Architecture

Modern Green Structures & Architecture

Modern Green Structures & Architecture
L&ST

Lifting & Specialized Transport

Lifting & Specialized Transport
II&TW

Indian Infrastructure & Tenders Week

Indian Infrastructure & Tenders Week