CERA announces further support to the CE Rental Industry at its 3rd National Conference in New Delhi

CERA (Construction Equipment Rental Association of India), a newly formed non-profit organization, recently held its 3rd conference at the Ritz, Moti Nagar, New Delhi, in support of the Rental Industry. The association which has become a common voice of the construction equipment industry, covered a range of issues relating to the Equipment Rental industry.

Rajesh Aggarwal, CERA
Participants took the opportunity to highlight their problems and issues to the notice of the CERA members, namely, Mr. Rajesh Aggarwal (Honorary President), Mr. Jitender Agarwal (Honoray Vice-President), Mr. Satin Sachdeva (Secretary General), Mr. Deepak Malik (Joint Secretary), Mr. J S Anand (Treasurer), Mr. Suchit Agarwal (Founder Member), besides others, all of whom shared and exchanged views with other industry experts present.

It was unanimously decided to make CERA a common voice of the industry to the relevant authorities, respective states and the Central governments by formalising its constitutional rights, norms, terms & conditions, and codes of conduct. CERA, which provides financial, moral, and legal assistance to its members and the industry as a whole, called upon all engaged in the equipment rental business to register with the Association. During the event, CERA launched its official website www.ceraindia.org and 24/7 helpline number +91-98995-54333.

Jitender Aggarwal

Mr. Jitender Aggarwal, addressing the audience, said, “We’re aware of the tremendous efforts made by CERA, and the huge financial contribution by its core members to make it not only a common voice but also a global forum of all like-minded people. I wish CERA every success in its noble endeavour to develop its presence and increase worldwide membership. It has become commonplace to say that payment recovery is the most severe constraint to the impetus of rental industry. Indeed, CERA could provide guidelines for a collective approach for efficient recovery procedure, financial assistance to its members, PF and ESI issues, etc.”

Deepak Malik

Mr. Deepak Malik, also assuring the attendees of CERA’s support, said, “The goal of CERA is to create a social and legal wing to get the debt/dues recovered from the contractors whom CERA members have worked with. We have many years of experience and have learnt a lot from this industry, especially how to tackle the biggest challenges of the rental industry in a sustainable and productive way.”

Satin Sachdeva
Mr. Satin Sachdeva averred, “I can see the power of association for this meet has indeed delivered value that I can use and share with the whole fraternity of rental services. CERA wants to narrate the painful stories of the members of the rental industry to all those who are responsible and make them answerable. CERA empowers its members/hirers to become independent while dealing with contractors by taking help from CERA’s financial and legal wings. CERA, with its past experiences is equipped to offer new solutions for its members. No matter how much we can do by ourselves on the local or national level, whether it be recovery or growth of CERA, it’s never enough. In a spirit of cooperation, we, in this area of construction industry, are proud of looking into all past and present concerns of the rental industry. All of us must join in an action-oriented effort to attack and solve the problems that have beset the CE rental industry.”

S A David
PR & Communications Manager S A David expressing his pleasure at the huge attendance, said that it was an opportune time to become members of CERA and discuss problems of mutual interest with delegates from other parts of the country. He announced that CERA’s first quarterly newsletter in both digital and print format will be launched in August 2017, when CERA’s next General Body Meet will be held. CERA will also be introducing an Annual Directory at Excon (12-16 December 2107) in Bangalore, besides a number of beneficial schemes for its existing and potential members, including financial assistance from nationalised banks through CERA or from CERA’s available funds.”

Mr. Rajesh Aggarwal announced that CERA’s upcoming General Body Meet is scheduled to be held on 12 August 2017 in Delhi, and will be sponsored by JCB India. “In every conference, CERA has not only accomplished its fund raising goals but also continues to increase participation for the benefit of local and national operators, hirers, manufacturers, and contractors. With the help of industry experts and other core officials and founder members, we anticipate doubling the event’s attendance,” he said.

NBM&CW May 2017

Click Here
To Know More / Contact The Manufacturer
Please fill in your details, we will contact you as soon as possible
Choose Title from the listPlease let us know your name.
Please let us know your Designation.
Invalid Input
Please let us know your email address.
Please let us know your City.
Please let us know your Contact Number.
Please brief your query.
Our other value-added services:

To receive updates through e-mail on Products, Technologies, equipment, please Select the Product Category(s) you are interested in and click Submit. This will help you not only to save time but also to get best quote for right products from many manufacturers of the same category; it helps you to evaluate and negotiate the best price.

Equipment & Machinery
Invalid Input
Building Products
Invalid Input

Spotlight on Internal Logistics - INTRALOGISTICA ITALIA

INTRALOGISTICA ITALIA is the only exhibition with a comprehensive offer dedicated to the most innovative solutions and integrated systems for industrial handling, warehouse management, materials storage and picking Read More ...

9th ICI-Ultratech Awards Nite

The Indian Concrete Institute, Goa Centre, in association with Ultratech Cement Limited organized the 9th ICI-Ultratech Awards Nite on 19th February 2020 at Hotel Fidalgo, Panjim Goa. The annual event was attended by nearly 250 invitees Read More ...

Smart Techniques & Solutions for Sustainable Construction

The Indian Concrete Institute in association with Dayananda Sagar College of Engineering organized a one-day seminar on Geopolymer Concrete Applications: Challenges and Opportunities. In this fast-developing world, it has become Read More ...

Chinese construction equipment brands show up in large numbers at CONEXPO 2020

Conexpo 2020 was held as scheduled on March 10, 2020 in Las Vegas, USA. Established Chinese construction equipment enterprises like XCMG, Zoomlion, Sany, LiuGong, Shantui, Sunward, and many more once again demonstrated the strength Read More ...


Multiple construction and construction materials industry segments unveiled new technologies and products, shared knowledge, networked with industry peers and bought equipment at the CONEXPO-CON/AGG & IFPE 2020, held at the Las Vegas Read More ...

KONE inaugurates new warehouse in Mumbai

In line with its strategy to enhance customer experience with minimal downtime of elevators & escalators, and for swift deliveries of spares, KONE has opened a new warehouse at Andheri in Mumbai that houses more than 2000 Read More ...

World of Concrete 2020

The 45th edition of World of Concrete for the concrete & masonry industries drew about 54,000 registered professionals to the Las Vegas Convention Center and featured 1,310 companies (including 255 brand new companies) exhibiting Read More ...

Members of VDMA Construction Equipment visualize promising future

Once a year, the specialist group meets in January to discuss operational issues and projects for the current year. In economic terms, the industry is still at the record level of 2018, and its sales in 2019 will match the previous Read More ...

GCCA India announces first Chair and Co-chair of CEO Committee of member companies

Mahendra Singhi (Managing Director & CEO – Dalmia Cement (Bharat) Limited) and Nilesh Narwekar (CEO – JSW Cement) have been elected as the Chair and Co-chair, respectively, of the GCCA India to provide strategic direction Read More ...

iCEMA Conclave Discusses Measures to Make Finance Support More Viable

The 2nd Edition of iCEMA Conclave organized by Indian Construction Equipment Manufacturers Association, deliberated on new avenues of construction equipment financing, challenges and measures. NBM&CW reports. Read More ...

National Workshop on Advances in Waterproofing Technologies

The Indian Concrete Institute, Goa Centre, organized a One Day Workshop on “Recent Advances in Waterproofing Technologies” on 16th January 2020 at Metropole Hall, Hotel Nanutel, Margao Goa, under the aegis of Indian Concrete Institute Read More ...

India’s Green Building Future Takes Shape

At Greenbuild India hundreds of green building and sustainability professionals discussed LEED and green building practices that help deliver a more sustainable future. The U.S. Green Building Council (USGBC) held the third Read More ...

7th International Conference on Construction Chemicals Focus on creating sustainable and durable structures

The Construction Chemicals Manufacturers Association (CCMA) hosted the 7th edition of International Construction Chemicals Conference at Hotel Taj Lands End in Mumbai. The theme was “Role of construction chemicals in infrastructure Read More ...

Ashok Leyland delivers First of its kind Modular Platform Vehicles with BS VI Technology

Ashok Leyland, flagship company of the Hinduja Group, delivered the first batch of vehicles built on its new modular platform with i-Gen6 BSVI technology to its customers. The modular platform is first of its kind in the Indian CV Read More ...


Held every three years, CONEXPO-CON/AGG and IFPE is North America’s largest construction trade show, representing asphalt, aggregates, concrete, earthmoving, lifting, mining, fluid power, power transmission and motion control Read More ...

Quest for Green Roads

Asphalt batching plant and surface preparation equipment manufacturer, Ammann India, in an interactive session with major stakeholders on sustainable, flexible and eco-friendly pavements, promotes usage of Modern Asphalt Read More ...

New Building Material & Construction World

New Building Material & Construction World
MGS Architecture

Modern Green Structures & Architecture

Modern Green Structures & Architecture

Lifting & Specialized Transport

Lifting & Specialized Transport

Indian Infrastructure & Tenders Week

Indian Infrastructure & Tenders Week