bauma 2016 Gears Up With New Subtitle, New Claim & New Key Visual

bauma Germany 2016

All good things take time – and that's certainly true of preparations for the world's biggest trade show, -'bauma,' which is all set to take place from April 11 to 17, 2016 at the Messe München exhibition center in Munich with expected number of over 3,400 exhibitors and more than 500,000 visitors over an area of 605,000 sq.mt exhibit space.

Stefan Rummel
"Always striving to maintain its status as the best place to glimpse the future of the industry, bauma now has a new subtitle: '31st Edition of the World's Leading Trade Fair for Construction Machinery, Building Material Machines, Mining Machines, Construction Vehicles and Construction Equipment," informed Mr. Stefan Rummel, Managing Director, MMI during his recent visit to New Delhi adding that it is not the only new development but bauma also has a new claim: "The heartbeat of our industry" that emphasizes the role of bauma as a key industry platform and a pacemaker for innovations, as the exhibitors time their development cycles to coincide with this showcase.

Revealing the other latest innovation of bauma 2016, Mr. Rummel said that the show will also be sporting a new key visual with new logo. The familiar yellow "b" has been kept and expanded to visualize the four important sections of the show: All Around Construction Sites; Mining, Extraction, and Processing of Raw Materials; Production of Building Materials; and Component and Service Suppliers.

Rajesh Nath
Informing about the important features of the show Mr. Rajesh Nath, Managing Director, VDMA, said, the bauma Innovation Award is one of the main highlights of the show which honors the latest development or innovation of the CE industry. This award, which will be presented for the eleventh time at the upcoming bauma in 2016, is a joint initiative carried out under the auspices of the German Engineering Federation (VMDA), the German Construction Industry Association (HDB), the Central Association of the German Construction Industry (ZDB), the German Building Materials Association (BBS), and bauma.

The awards are being presented in the five categories: Machinery, Components, Construction process/Construction work, Research and Design, for promising developments that are future-capable, cost-efficient and offer a high practical benefit that contribute towards energy and resource-efficiency and/or humanization of the workplace.

Divulging further, Mr. Nath said that the value additions to the show is the 'bauma forum,' which will present various important topics of global infrastructure construction and mining industry and also 'THINK BIG' - an initiative of bauma, VDMA and German Industries to fight with the skill manpower crunch by making engineering attractive for the young graduate and providing career opportunities to them.

Giving an overview of the global construction and mining industry, Mr. Nath said, "Though the market condition of global construction equipment industry is not bright but North America and Europe-currently the most dynamic construction machinery markets in the world, are doing quite good." Also picking up, alongside the traditional markets, are the markets of the Middle East, Indonesia, and Mongolia.

The market in India, too, according to sector insiders, should also move forward. Mr. Nath says, though the market of India has declined in comparison to 2011 but new government's initiatives of 'Made in India' and impetus on Infrastructure Development will have positive impact on the market of construction equipment in coming years.

Igor Palka
Responding to the queries about bC India, Igor Palka, Managing Director, bC India said, "Exhibitions are the mirror of industries. Though, we have started our regional show bauma Conexpo at the time when industry was feeling the heat of economic slowdown but both the editions of bC India were huge success and we are expecting that the next edition will be more successful as industry is now well aware with this show and benefits of their participation."

Talking about the impact of regional shows on bauma, Mr. Rummel averred, "Because of regional shows such as bauma China, bauma South Africa, and bC India, we are witnessing increasing number of visitors and exhibitors from these countries at bauma. Currently, we have around 700 candidates on the waiting list who are mainly from these countries but as bauma is fully booked so they are not getting chance to participate."

bauma 2016

In his concluding remarks, he said that bauma being the uncontested Number One trade exhibition for construction machinery, building material machines, mining machines, construction vehicles, and construction equipment, is a must visit show for developing countries, contractors, builders, etc. for understanding the advantages of advanced technologies and innovation going on around the world for betterment of the construction sector.

NBM&CW August 2015

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