Tata BlueScope Steel’s DURASHINE® Brand Recognised as Asia’s Most Promising Brand

Tata Bluescope Durashine
Mr. Vikas Pundir, Chief, Channel Sales, Tata BlueScope Steel receiving the award

DURASHINE®, the flagship retail brand of Tata BlueScope Steel, has been accredited with the Asia's Most Promising Brand Award at the 'Asian Brand and Leadership Summit - 2014' held in New Delhi earlier this year.

Asia's Most Promising Brand is the first ever project on brands involving leading brands from Asian countries across 50 industry categories. The award is a result of a survey conducted by World Consulting and Research Corporation. The process is evaluated & audited by KPMG in India.

Launched in 2008, DURASHINE® is India's largest Colour Coated Sheets brand today. The brand is backed by the strong parentage of Tata Steel and BlueScope Steel, Australia, where quality and commitment have always been held paramount. DURASHINE® offers a range of world class colour coated steel roof and wall sheets, structural products and accessories specially designed for the residential, commercial and industrial segments.

Speaking on the occasion, Mr. Vikas Pundir, Chief, Channel Sales, Tata BlueScope Steel says, "DURASHINE® has been a pioneer in this segment. Its range of products is built on strong market knowledge, continuous market research and advanced manufacturing technology that help us deliver benchmark solutions to match the local consumer requirements."

A large part of the success of DURASHINE® has been attained due to extensive marketing activities that help develop a connect with consumers. This includes a balanced media mix of promotional activities and a robust service management system that helps retain confidence across the entire value chain.

Mr. Riten Choudhury, Managing Director, Tata BlueScope Steel says, "This prestigious award validates the success of DURASHINE® and the excellence in quality of our products and services. DURASHINE® is the market leader in its category and this award will help in further strengthening the brand."

DURASHINE® is marketed through a wide network of distributors and dealers with a footprint in 565 districts across India.

NBM&CW July 2015

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