Manitou Group's Interactive Event Sees Large Stakeholders Congregation

Manitou Group
Company to focus on emerging markets and increasing product customization backed by technological advancements.

The France-based material handling equipment group's recently concluded dealers and customers meet in picturesque, Spain which saw large scale participation from company's dealers, suppliers, financial analysts, and customers from across the world. The event displayed range of products offerings from Manitou's stable, comprising the Manitou telehandlers, mine tyre handlers, Gehl/Mustang telehandlers, and Gehl/Mustang skid steer loaders, and access platforms as well. It was concurred along with interactive sessions on the company's marketing strategy and round table conferences on topical business and equipment utilization issues.

Delivering the key note address at the event, Mr. Jean-Christophe Giroux, President & CEO Manitou group, said, "Preceding three years has been difficult for business due to contraction of global markets. We decided to organize the event termed ‘Festival' in order to have a common platform with our stakeholders involving the customers, dealers and suppliers. The event has been planned to exchange information and reassure faith among our stakeholders that Manitou will continue pursuing business expansion through sustained development of technologically advanced products and solutions". Manitou's products find their applications in agriculture, construction, industrial markets and in "New Business" like mining or Oil&Gas.

Manitou Group Interactive Event Festival

He informed, "Despite slowdown in business, we continued with our expansion plans through acquisition of Gehl in 2008. Slowdown in business neither allows us to discontinue our production activity, nor loss in business. Sustained emphasis has continued to be given in improvement of product quality and customization."

Equipment Demand
Mentioning about the Manitou's future expansion, he said that the company will continue to lay its faith on its 1,400 dealers (in 120 countries), 1600 suppliers, 24 subsidiaries and eight product units manufacturing 400 different models. Despite 65% share being held by the promoting family, Manitou is a much professionally managed company.

"We're planning to expand our presence in emerging construction markets where equipment demands are being led by core infrastructure, industrial and residential construction. He said, the maintenance of industrial projects is further likely to create demand for Manitou's products that are safe and reliable to operate as compared to conventional product offerings. The marketing strategy to promote the products in the emerging markets presently will be through concept building of the products among customers. However, increased promotion of the products will depend on enhanced expansion and utilization of the dealership network, which has been modest, he further said. Dealers attending the meet from BRIC countries during the interactive meeting of the conference said that enhanced emphasis has to be laid by the company for product financing".

NBMCW July 2012

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