28th Edition of Samoter Concludes

28th Edition of Samoter Concludes

The 28th edition of Samoter, the Triennial earthmoving and building industry machinery exhibition concluded successfully after five days of shows, debates, and business. Over 98 thousand visitors, in line with expectations on the eve of event, with a positive trend for attendance by international operators—over 11 thousand, confirmed once again the international status of the exhibition. About 2000 people took part in 50 conventions, seminars and training courses set up by the organisers in close collaboration with exhibitors and trade associations.

Nine hundred plus exhibitors from 37 countries, with over 98 thousand visitors, growth in international attendance and a complete spacious show area representing all segments of the sector: the event can be considered a major success, if we consider the turbulent economic conditions in which Samoter was organised and promoted since the last edition three years ago," pointed out CEO & Director General, Giovanni Mantovani. Yet there are two curves: one indicating maximum growth in 2008 when the previous edition was held, the other the recovery which we grasped with the 28th Exhibition and this, over and above coincidences, is also a sign that our work took the right direction by identifying internationality, safety and sustainability as the keywords for interpreting the sector market. And confirmation came precisely from our exhibitors, large and small, international and Italian alike, who confirmed their trust and appreciation in us: I believe that this is the greatest success for people like us who directly organise exhibitions rather than just hosting them."

The feelings among exhibitors in the end of show will remain positive. "We are very pleased with the attendance and the positive climate of the event," said Stefano Giordani, Commercial Director for Trucks at Mercedes, "After three years of crisis, we noticed a desire for change, new comparisons and laying the basis for new development. Samoter was undoubtedly a turning point towards future recovery."

The Chinese company Sany, attended Samoter for the first time and its general manager for Italy, Roberto Borsani, said: "Samoter 2011 was an important occasion for us to present the Sany Group - a Chinese multinational - in Italy; we exhibited the entire range with excellent returns in terms of visitors and interest."

Marco Bersellini, Managing Director of JCB Italy was also impressed, "Samoter is a strategic event for us and we are determined to be here again, despite the critical times for the market to make the most of this international platform to preview some of our products in Europe. Good attendance by visitors for us highlights a positive trend, since we are sure that this showcase would spark recovery in the sector, with hope-for support of an awareness campaign by trade associations, administrative authorities and government."

28th Edition of Samoter Concludes

Innovations at the Exhibition especially included initiatives focusing on control of emissions, sustainable processing, energy saving and safety.

Astra (Fiat Industrial Group) unveiled a world preview of its gigantic new Rd40 dumper with an updated cab and on-board technologies, New Holland previewed a complete range of new products focusing on new standards and regulations covering emissions into the atmosphere, while Caterpillar among other things presented the new hydraulic 374 DL power shovel.

Scai, representing Hitachi in Italy, also held a world preview of the first electrical mini power shovel, Volterra, a completely electrical 2200 kg unit ensuring zero gas emissions and low noise levels ideal for work in settings where respecting the environment is vital; this high-performance machine requires little or no maintenance and no changes of filters and oil.

Case proposed new solutions over the entire 2011–12 range focusing on lower consumption and reduced emissions. A combination of Recirculated Cooled Exhaust Gas and Selective Catalytic Reduction cuts emissions of particulate by 90% and ensures nitrogen oxide levels almost zero.

JCB with its ecoMax engine, walked away with the "Diesel of the year Award 2011" as the technically most advanced and innovative engine; the top of range Ecomax 4.8, the latest generation 2000 bar common rail and variable geometry turbine, optimises consumption and ensures excellent torque values even at low rpm.

Volvo in turn availed the international stage at Samoter to launch the most important innovations in its construction equipment machinery.

Two innovations in the concrete mixing area caught the attention of exhibitors and visitors: the first was the debut by Chinese giant Sany that displayed a cement mixer specifically designed for the Italian market - the SY5400 GJB12 - where 12 indicates cubic metres of product; the second is the ZL33 - a pump by Zoomlion mounted on a Man truck displayed in the area dedicated to "concrete" products.  The Chinese Group was also present with its subsidiary Cifa, which focused its attendance especially on the Carbotech range of truck-mounted pumps.

Italian company Simem, on the other hand, showcased a brand new mobile concrete mixing system - the Mmx 5000, among other things, also took an award in the Samoter technological innovation competition.

In the road building sector, lastly, Dynapac chose Samoter as the stage for the market launch of its new range of wheel-mounted surface finishers with working widths from 2 to 9 metres.

28th Edition of Samoter Concludes
The sustainability, one of the main themes at the 28th edition of Samoter was safety and in this sphere virtually all companies exhibited products designed to reduce the possibility of accidents. Komatsu, for example, highlighted a reinforced cab for all track-laying excavators and Imer Group a device, named Keylife, for safety with truck mixers during the drum cleaning stage.

Over and above the presentation of innovations Samoter 2011 had many occasions for entertainment and relaxation organised by exhibitors for visitors. The most talked about in all the halls was the show held MB SpA that even flanked its crushing buckets with a Burlesque performance.

"Samoter outdid the market by overcoming the qualms of those who until six months ago did not believe that it would be possible to organise an important event and especially one ensuring an effective base for company business with more than fifty international delegations and many analytical conventions," said Ettore Riello, President of VeronaFiere. It is a huge success for the whole team and its determination and conviction as well as for VeronaFiere itself in the wake of major efforts to offer the sector, and the city, an exhibition in keeping with traditions, despite the very harsh and difficult economic moment for the building industry. Yet, on the other hand, Samoter managed to provide positive signals for the field as a whole, including Italian companies: this is what we worked for and our belief has been proven right."

NBMCW April 2011

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