Fayat: Growing Presence in India

Fayat Group

French road equipment manufacturer Fayat is set to gain a stronger presence in the Indian market with a wider range of offerings following its recent acquisition of Dynapac from Atlas Copco. Jean-Claude Fayat, CEO - Fayat Group, Jörg Unger, President - Fayat Road Equipment Division, Paul Hense, President - Dynapac GmbH, and Abhijit Som, Vice President - Aftermarket, Dynapac, discuss with NBM Media the company's plans for India, during the inauguration of Dynapac Road Construction Equipment India Private Limited's new production facility at Phulgaon in Pune.

Fayat is providing complete solutions for road construction, and now has two competing businesses – Dynapac and BOMAG - within its fold. What synergies will the two companies bring to world markets?


With Dynapac and BOMAG we have widened our product offerings to customers. Dynapac will bring with it, premium products and an enhanced level of product support and services by Fayat Group. The two business entities will complement each other with their respective product portfolios. With Dynapac, we will incorporate advanced standards based on our in-depth research and development capabilities. We plan to make the machines more intelligent, which will be a significant differentiator as it will ensure their higher utilization and uptime, and thereby more productivity for the customers.

In view of Fayat's stringent quality standards, how will it meet the Indian market's growing preference for technologically advanced equipment vis a vis its price sensitiveness and strong competition?

The Indian market is price sensitive, no doubt, but we are seeing a growing preference for advanced solutions that deliver higher productivity. We can assume that India is now next to China, and even some advanced market, in technology adaption and utilization. We are also seeing a spurt in demand for customized/premium product support services from customers.

We realize that India is a value for money market, and to address the cost issue, we listen to our customers and have made the required modifications in the product line at our new facility in India. This however is done while maintaining the global Dynapac design principal and the product base or platform will remain the same. For instance, our single drum rollers have been designed as per the market requirement. Products manufactured at our Indian facility will also be exported to global markets so we will maintain a uniform quality standard across all our product lines.

Any plans for setting up a R&D center in India for developing equipment as per the country's site conditions?

India is an important market for us, and we are in the process of setting up a complete R&D centre in Bangalore. Called Fayatec, it will be operational very soon, and will have about 100 engineers. The centre will be instrumental in carrying out product modifications and upgradations in our compactors and pavers in consultation with our Competence Centres in Sweden and Germany. Fayatec will be also used by other Fayat companies.

What intelligent control systems/high-tech digital solutions does Fayat provide in its equipment?

Fayat factory

Our machines are equipped with several intelligent solutions based on IoT for surface preparation, for harnessing data on utilization and productivity, to help towards preventive and predictive maintenance, etc. A key IT-enabled solution is the Fayat Mac-Manager, which arrests production losses. Such intelligent solutions give us a competitive edge, besides which, we provide operator training, equipment maintenance, and process optimization through the right equipment and site planning. All of this enables our machine owners to get a decent payback on their equipment.

Do you plan to broaden your asphalt batch mix plant offering in India, as there is demand for both premium and economical plants that deliver efficient solutions and high productivity?

Presently, Fayat Marini has one manufacturing facility for producing asphalt batch mix plants. As there is growing project site requirements in India, equipment users are looking for more energy efficiency, quicker set up time of the plant, and higher productivity. In view of this, our plant is designed to be modular, easy to transport and install at site. We are focusing on stationary and RAP-enabled plants. For delivering the committed rated output, we are providing training on efficient operation of the complex systems of our asphalt batch mix plants.

How does Fayat plan to garner a greater market share in India?

We are present in India with our Marini, Secmair (road maintenance), Dynapac and BOMAG brands of equipment, besides which, we are making capacity addition at our manufacturing facility, launching new products, and strengthening our distribution network.

To garner a larger market share, our foremost strategy will be to make innovations in our products and across the value chain so that our machines become completely attuned to the application requirements as per Indian jobsite conditions. We will further enhance our product support initiatives for optimal performance of our plants. We will also bring synergies and unique benefits to our customers, meeting their needs along the road life cycle.

Fayat factory

What trends do you see in the construction equipment sector, worldwide?

Based on our business presence across varied geographies, we have found that demand is stable in Europe, still growing in the USA, while South Africa, Middle East and South East Asia have been witnessing sluggish demand. Russia and China are also showing negative demand. However, India has been an exception, as demand for construction equipment, especially for road construction, continues to be robust due to the Indian government's plans to build numerous roads and highways across the country.

What synergies will Fayat bring between the Indian and French work cultures?

The highly skilled Indian workforce at our plant together with the professional acumen of our marketing and product support team members, will bring a synergy in the working cultures of the two countries. Our aim is to drive optimally the operating and maintenance practices of the users of our advanced machines.

NBM&CW March 2019

Click Here
To Know More / Contact The Manufacturer
Please provide your details we will contact you as soon as possible
Please let us know your name.
Invalid Input
Please let us know your Designation.
Invalid Input
Please let us know your City.
Please let us know your State.
Please let us know your Country.
Please let us know your Contact Number.
Please let us know your email address.
Please brief your query.

Komatsu, L&T and Scania display technological strengths and service capabilities

Komatsu India and Larsen & Toubro put up an impressive show to showcase their technological strengths and service capabilities and reaffirm their strong commitment to the industry. The show witnessed Komatsu, Scania and LTCEL Read More ...

SANY launches new product line

Sany unveiled over 12 new products and displayed their existing range of construction machines, popular all over the globe for their technologically advanced design, ease of operation and reliability. Their stall displayed Read More ...

Growing Productivity Demand Driving Advancements in Motor Graders

The continued upsurge in road construction projects is sustaining demand for Motor Graders characterized by economic feasibility in owning and operating them in the mega national and state highways and rural Read More ...

Innovations in Asphalt Pavers and Compactors

The road surface preparation market is witnessing a slew of new equipment with advanced features as equipment manufacturers vie with each other to meet the contractors’ requirement for speedy and quality road Read More ...

Indian Excavator manufacturers enhancing their products and services

The surge in road construction, and increased activities in quarrying and irrigation projects, is projected to pull demand to more than 25,000 units of excavators up till December 2018, according to industry estimates. Read More ...

Wheel Loaders Seeing Stronger Demand

The market for wheel loaders is seeing fresh traction due to the buoyancy in road construction activities. Fresh off take of coal due to a surge in thermal power production is adding to the demand. Users Read More ...

Motor Graders: Manufacturers Continue With Business Dexterity

In a buoyant market, Motor Graders, manufacturers are offering higher capacity machines to meet demand for higher productivity, and enable owners earn better profit margins, especially with project completion Read More ...

Backhoe Loaders - Enhancing productivity with more features

Traditionally, backhoe loaders in India have been finding usage in infrastructure construction as base machines for carrying out digging work. But with newer application requirements. Read More ...

Road Equipment - Manufacturers Strengthen Service & Support System

The construction targets set by the Union Ministry of Highways for three years, have been keeping manufacturers of road construction equipment very busy, with demand outstripping supply Read More ...

German construction equipment and building material machinery well on track: Strong plus in India

Germany is known globally for its engineering technology. The German manufacturers are internationally well positioned with their broad range of sectors: In 23 out of 31 comparable sectors Read More ...

Indian Construction Equipment Sector - Progressing with some hits and misses

The first decade of the 20th century has been a golden period for the equipment sector, as the industry enjoyed unprecedented growth during 2004 to 2011. If one recalls, in 2010/11, it began to appear Read More ...

Mobilising Pavers Market

Paver manufacturers are offering a wealth of asphalt and concrete laying and composition solutions, and covering the entire product value chain. P.P. Basistha takes a look at the brands offering in Read More ...

Motor Grader Manufacturers Work Out Finely Graded Business Strategies

Large scale expansion of road network has given a shot in the arm to motor grader manufacturers (barring the present aberration as a fallout of GST). According to industry estimates, the market Read More ...

Asphalt Batch Mix Plants Manufacturers Improve on Cost-efficiency & Offerings

Asphalt batch mix plant manufacturers are carrying out product improvisations to minimize owning and operating cost. P.P. Basistha takes a look at the recent advancements. The demand for Read More ...

Wheel Loaders Manufacturers count on products and service advancements for pushing sales

Wheel loaders business have been witnessing modest levels of recovery during the past few months. The recovery is likely to gain momentum with the off take of fresh units improving, led by rising demand Read More ...

Backhoe Loader Manufacturers Revamp Product and Service Lines

3DX ecoXcellence Wheel Loader
Buoyed by the recent spell of burgeoning demand, backhoe loader manufacturers are taking holistic initiatives to make product positioning more competitive, along with broadening their market Read More ...

New Building Material & Construction World

New Building Material & Construction World
MGS Architecture

Modern Green Structures & Architecture

Modern Green Structures & Architecture

Lifting & Specialized Transport

Lifting & Specialized Transport

Indian Infrastructure & Tenders Week

Indian Infrastructure & Tenders Week