Off-highway Tyres: Makers Foresee Growing Volumes

Off-Highway Tyres
Projected jump in fresh off-take of tyre mounted mobile units by big project developers together with gradual growth in the rental sector is expected to be one of the major drivers of volume based demand for off highway tyres in the near future. P.P. Basistha takes a look.

Buoyed by the increased focus of the government towards infrastructure development, off-highway tyre manufacturers expect demand to rise. However, future demand will be characterised by requirements of valued product and services from construction equipment owners, so as to have higher equipment uptime and minimal cost of operations.

Tyre makers see increment in volumes on account of positive projected growth in infrastructure projects across construction equipment value chain, requiring deployment of tyre mounted mobile equipment in larger proportions. Volumes based demand is also expected, as OEM manufacture and position products across class and variants to fit the fast emerging heterogenous demand of the Indian construction sector, resultantly creating market share. There has been a notable development during the past few years with manufacturers widening their product portfolio in backhoe loaders, tractor trailers, wheel loaders, transit mixers and tipper trucks.

According to Mr. Farid Ahmed, Group Manager Marketing, Off-highway, Apollo Tyre, "India's CE industry is evolving with higher mechanization of applications and is moving towards more sophisticated and application specific machines. We at Apollo Tyres are ready to cater to the new requirements of the OEMs. Our focus on international markets has helped us to be ahead of the requirements in India and we already have a complete range of products for tipper trucks, multi-axle trailers, backhoe loaders, skid steer loaders, wheeled excavators, motor graders, tele-handlers etc. Our products are tested in the various international markets and provide us a strong platform to offer them off the shelf to the OEMs." He adds, "We also foresee launch of many new models and products in India triggering requirements of new sizes and specific application products."

Apollo has been supplying its off-highway tyres to BEML, JCB, Tata Motors, Ashok Leyland, Caterpillar, and Leyland Deere. The company is in the process of expanding its business share in the off-highway tyre segments.

To meet the growing volumes, Apollo will be banking on its two off highway tyre manufacturing facilities at Kochi and one at Vadodara. Mr. Ahmed mentions, "We have sufficient capacity available and also have expansion plans in place to cater to future industry growth. One of our plants in Cochin is going to be completely dedicated to produce off-highway Tyres."

Based on the growing requirements of lower tyre unit replacements and commensurate higher equipment uptime, the Ahmed says, "We continuously strive towards providing application based solutions to the customers. Our R&D team and the advance research wing keep working towards new designs and compounds for specific value added propositions in the market. We have a strong capability of in-house simulations and testing for off highway products. We are closely working with the OEMs on their new projects, where the tyres are put through their in-house testing and field testing to create the right solution for the customers before introducing in the market."

Ensuring brand recall via timely delivery of its tyres at sites, he informs, "We have a strong network of 150 Apollo offices and over 2000 business partners across the country to ensure availability of our products in the markets. In addition, we also have specialized off highway distributors in each state to reach out to customer. Further, Apollo is only company in tyre industry to have OHT specialists in all major states to provide complete service solution to large fleet owners and construction companies."

Arvind Sharma
Ceat Tyres is carrying out expansion of its production facilities for off highway tyres at Nashik and Mumbai. According to Mr. Arvind Sharma, GM-Specialist Ceat Tyres, "The expansion shall augment the existing capacities in a big way to help take care of the growth as planned for near future."

CEAT Grader XL
Timely product availability and support is key for Ceat to avoid brand substitution by the customers. Mr. Sharma mentions, "Our existing set up of stock keeping locations covers the length and breadth of the country which is amply supported by our service back up as well. These points are fed by a strategically placed feeder stock keeping unit which not only carries buffer stock but also addresses the transit period. This network addresses the adherence to the delivery schedules thereby avoiding downtime. Pilots to improve upon the said system are underway at a couple of locations and are at the decisive stage. Once reviewed, the same would be implemented with the required changes. The service aspect is of paramount importance. The existing network of service personnel with an active involvement of the R&D has helped to cater to the customers' demand, much to his satisfaction. Models to further augment the same are at an advanced trial level." Ceat claims to supply its off-highway tyres to major original equipment manufacturers in India.

To address the emerging requirements of the construction equipments owners characterizing lower replacements and higher uptime, Ceat claims carrying out commensurate research and development to suit the requirements. Mr. Sharma informs, "To meet lower replacements across equipment class, we are undertaking consistent R&D by compounding new recipes specific to application.

He explains, "Backed by necessary R&D support, notably through numerous controlled and comparative tests, we are positioning our off highway tyres to diverse application, load, designs, and overall equipment build."

While there are indications of growing demand of off highway tyre units, the key challenge for tyre makers will be to introduce dynamism in their R&D for catering to various applications and sizes. This would require to be backed by timely distribution of products and support, so as to leverage the brand presence in the highly price sensitive market of off-highway construction equipment owners.

NBMCW December 2014

Click Here
To Know More / Contact The Manufacturer
Please provide your details we will contact you as soon as possible
Please let us know your name.
Invalid Input
Please let us know your Designation.
Invalid Input
Please let us know your City.
Please let us know your State.
Please let us know your Country.
Please let us know your Contact Number.
Please let us know your email address.
Please brief your query.

Infra Development: The Way Forward

Although the Indian economy has been facing macro-economic ups and down due to global economic gloom, it has managed to remain stable, recording moderate growth rate consistently. Braving all the problems beyond its control, it has improved Read More ...

“Nal Se Jal” - SPML Infra Playing Key Role in Developing Water Infrastructure in India

SPML Infra Limited, India’s leading water management company will play a key role in the development of sustainable water infrastructure to realize the vision of “Nal Se Jal”. This ambitious scheme announced by the Finance Minister during Read More ...

Indian Aviation on a Growth Path

The Aviation Industry in India has emerged as one of the fastest growing industries in the country, especially so during the last three years. Introduction of low-cost carriers, FDI in domestic airlines, advanced information technologies Read More ...

Redefining Urbanity with international transport system

Creative Group presents a new vision for Chandni Chowk (a very congested area in Old Delhi) with re-planned interconnectivity, intermodality, and green spaces, that release the current stress above the ground and create opportunities to restore Read More ...

Rapid Transit System in India Making inroads

To quote Mark Walport, “Industrialisation, Mass Transit, and the Internet are technological revolutions that have reshaped lives, nations, and the planet.” The Indian economy is poised to grow at over 7% in the coming years, placing it Read More ...

Attracting Private Investments to Boost Highway Growth in India

Ever since India set out on a path of economic liberalization in 1991, the policymakers for almost three decades remained focused on developing infrastructure to commensurate with the economic growth of the nation. But the task was humongous Read More ...

Transport Infrastructure in Focus

Transport Infrastructure to continue as a key focus area for new Government with massive capital outlay of up to ₹30 trillion expected over next five years. Construction companies are likely to be the major beneficiaries and will witness Read More ...

Real Estate Market Outlook 2019

India continues to retain its position as the world's fastest growing major economy on the back of improved investor confidence and better policy reforms. The IMF's database also suggested that India's contribution to world growth Read More ...

Infra Construction - Positives Outweigh Negatives

For a large part of the current up-cycle which started in CY2016, road work has largely been the biggest demand driver, followed by railways/metro.Notwithstanding the general slowdown in public/private infrastructure work Read More ...

ICRA - Strong demand growth for Mining & Construction Equipment Industry

The Indian Mining & Construction Equipment (MCE) industry is likely to see a moderation in demand growth, which is expected to fall to 4-6% in the medium term, more particularly during CY2019. The basic reason are the policy Read More ...

THE ILAN AND ASAF RAMON INTERNATIONAL AIRPORT

Israel's Ilan and Asaf Ramon International Airport will service the Red Sea resort city of Eilat and surrounding region. Commissioned by the Israel Airport Authority (IAA), the project was handled from A to Z by design Read More ...

Real Estate

Staving off the triple impact of Real Estate Regulation and Development Act (RERA), Goods and Services Tax (GST) and Demonetization (which had brought the sector to a grinding halt), India's Real Estate is back on Read More ...

Construction Dust Causes, Effects and Remedies

Construction dust can seriously damage the health of construction workers and if exposed for longer times can eventually even kill them. About 22,000 to 52,000 persons per year are dying due to inhaling polluted air in USA alone Read More ...

3-D Printing in Construction: A Review

Three dimensional printing has made its advent in construction in the recent past. With recent advancements in technologies, materials and further inclusion of building information modelling into the construction process, 3D printing is Read More ...

Reforms leading to higher expectations

The RRE has witnessed a prolonged downcycle owing to high inventory, muted demand, weak affordability, and declining investor interest. However structural changes over the last two years in the form of Real Estate Read More ...

Real Estate Industry in 2019

Post the revival of the Indian real estate sector through a series of initiatives by the government, the confidence of the homebuyers has increased with a clear understanding of the market. The developers have also witnessed Read More ...
NBM&CW

New Building Material & Construction World

New Building Material & Construction World
MGS Architecture

Modern Green Structures & Architecture

Modern Green Structures & Architecture
L&ST

Lifting & Specialized Transport

Lifting & Specialized Transport
II&TW

Indian Infrastructure & Tenders Week

Indian Infrastructure & Tenders Week