GEAR Focuses on Generating Value for its Customers

Gemini Equipment and Rentals P. Ltd

Gemini Equipment and Rentals P. Ltd (GEAR) is a forerunner construction equipment rental and plant hire company in India to serve the Indian Infrastructure and construction Industry. GEAR is headed by Rajiv Sethi and is an organic offspring from the Gemini Group of Companies – Gemini Power Hydraulics Private Ltd. and Fagioli PSC India Private Limited. GEAR's strategy is to acquire, plan, monitor, maintain and provide a comprehensive fleet of equipment to meet the industry's rising demand for equipment and resources in an endeavour to generate maximum value for its customers. Mr Sethi's first goal is to transform GEAR into an INR 5000 million enterprise with a pan India presence. Currently, it is on its way to become India's largest construction equipment rental company.

The company has proactively introduced telematic technologies in the rental domain and has embraced ERP from its initial stages to integrate its business functions across all bases seamlessly. These measures emanate from the philosophy to use and introduce international best practices in the Indian market place.

GEAR is one of the frontrunners in the endeavour to build a network and brand across the country and is committed to offering customers a quality experience throughout their association with them.

As a professionally managed engineering-driven organisation, GEAR understands the urgency, significance and site-specific needs of site engineers. The company has the broadest range of equipment which is readily available for prompt delivery and deployment schedules. The young fleet also ensures high machine reliability, maintains Sethi.

Making the most of the management's vast experience, the company trains operators and ensures a highly qualified maintenance team.

The investment commitment in GEAR is US$15mn of which US$ 12.25mn has been received. Private Equity firms - Berggruen Holdings and Cycladic Capital LLP have coinvested as strategic financial partners along with Rajiv Sethi.

Based out of Mumbai, GEAR has an asset fleet of 262 ending financial year 2008-09. The company has regional presence in strategic locations of Ahmedabad, Bhopal, Bhubaneshwar, Lucknow, New Delhi, Bangalore, Kolkata, and Secunderabad.

With a pan-India presence and having 262 assets in the year 2008-09, GEAR aims to have 350 assets in the following year, and scale up to 500 in the year 2010-11.

Visualizing the future of the company, Rajiv Sethi unfolds Company's vision to be India's leading provider of the most comprehensive and diverse range of construction and allied equipment needed by the infrastructure and construction sectors through innovative and cost effective financial structuring methods.

NBMCW September 2009

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