Liberty Warrior: Customer's Safety & Satisfaction is the Key

The Warrior brand from the house of Liberty is an acclaimed name in the construction industry for safety shoes. Designed to ensure utmost safety against extreme odds and to facilitate comfort during work, the Warrior work boots are an important part of a worker's safety gear. With advanced features like a steel toe-cap, steel mid sole, shock absorption, heat resistance, anti-skid, oil-resistance, and abrasion resistance, Liberty's range of safety work boots are the ultimate solution for workers across different industries, and are being used in India and across the globe.

Liberty Shoes
Says, Haemant Mohan, Country Head-Institutional Sales, "Our safety boots are one of the most reliable, safe and comfortable shoes in the market. The strong, yet lightweight and protect the feet of workers at work They are manufactured using the finest leather, direct injection PU soles, and they undergo a series of tests in-house. Since the shoe are made of leather, customers are assured of maximum durability, toughness, and resistance to acids and other chemicals. The soles provide anti-skid grip in wet, slippery floors, while the steel toe gives protection from falling objects."

“Warrior aims to create a robust platform capable of delivering consistent safety support to construction workers and helping them combat workplace mishaps. Through continuous R&D, we are ensuring the highest safety standards and creating a safer work environment at industrial and construction sites. Our success is due to our reliable customer service and commitment to deliver the best quality products,” he adds.

Keeping Customer Safety & Satisfaction in Focus, Always

At Liberty Shoes, the customer takes centre-stage. The company believes that in a competitive marketplace, the high quality of a product that brings customer satisfaction, is a key differentiator, which gives a competitive edge. Therefore, ensuring customer satisfaction with quality products and efficient after sales service has increasingly become a key element of business strategy.

The company believes that a system for measuring and rating customer satisfaction and getting feedback has a powerful impact, as it drives it to perform even better. Liberty's Warrior Feedback Form (in Hindi and English) is a key element developed to get customer feedback and thereby improve performance for higher customer satisfaction. The Feedback Form is inserted in all footwear variants of the Warrior brand. Customers are incentivised for sharing feedback by giving them gifts at their doorstep. The Form can be sent through email or through a prepaid postal service. As a marketing tool, this initiative has been very successful as it has led the company to further enhance their products and brand value.

NBM&CW July 2019

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