Utkarsh Revamps Logo

Utkarsh India Ltd.

The new Utkarsh logo is a demonstration of the different sectors the company has ventured into viz. polymer pipes and fittings, transmission and telecom towers, poles and masts for lighting and distribution, ERW steel pipes, Railway OHE & substation structures and crash barriers


The adage: 'Change is the only constant', helps us evolve and adapt to new trends and market demand, and stay ahead in the competition. We believe in taking on challenges and excelling by being future-ready. With this philosophy in mind, we have brought in a little change in our brand identity, which now reflects a more youthful and futuristic image of the company, and underlines our strong and bold attitude in delivering the right products and solutions to various industries.

The emergence of a revamped Utkarsh logo is a powerful demonstration of the different sectors we have ventured into - polymer pipes and fittings, transmission and telecom towers, poles and masts for lighting and distribution, ERW steel pipes, Railway OHE & substation structures and crash barriers. The bolder logo is a symbolic manifestation of the emboldening stance of the brand towards emerging challenges, and the steps it is taking as well. It’s a transformation that is about to change the way of living. Utkarsh is changing to ensure a better tomorrow for the lives it touches.

The message of this transformation was put out to the world on a substantial scale. Backed with a full-fledged marketing communication across all mediums, and the core philosophy of ‘the lifeline of Indian people,’ we, at Utkarsh, have put forth our ideals and the principles our business stands for. This communication philosophy came from our expansive outreach to the corners of the nation to provide everything the people deserve. We feel a certain sense of accomplishment being able to contribute to the nation’s growth, and also growing as a company in the process.

With a strong foothold in every vertical that we are entering, we look forth to becoming one of the market leaders in a short span of time. We attribute it mostly to our dedication of providing the best quality products and giving our customer a superior service. Our success story in not limited to India as we have travelled many countries with our variety of products, making our name synonymous with progress, promise and perfection over time.

At Utkarsh, with our range of offerings, we make sure that the infrastructural development happens in a way that benefits every person of India, and also in every country we are present in. Our aim is to emerge as the best in the business, and to make life better for the world. The speed with which we are headed in that direction, does not seem far.

NBM&CW December 2017

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