The fully automatic and compact plant with clubber, manufactured by Mysoung Sung Engineering of Korea, needs only three workers as compared to 20-25 workers in the conventional method. Different models can produce 20,000 to 55,000 bricks per shift. The plant produces high strength pallets and bricks with low cost and low cement consumption due to its very high frequency mould vibration technology.
Myoung Sung Engineering has more than 20 years’ experience and over 200 running plants in countries like Korea, Malaysia, Laos, Vietnam, Indonesia, Thailand, and now in India, informed Ronnie Ng Chiew Jin, Malaysia President of Myoung Sung Engineering. Kolkata-based Ruby is the company’s sole distributor since a year and has already sold about 7 machines. All spare parts are supplied by the principal company from Korea, which also provides training to the users/operators once the machine is installed at site.
“People with experience in the CE industry can easily understand the machine’s working within a day or two, while new people will take a week to grasp all the information. We also provide trouble shooting over the internet or smartphone once we receive a film from the customer on the troubled part(s) and can set it right immediately since we understand our machines very well,” said Ronnie.
The company is now keen to expand its markets to the north, west and south of India and is looking for dealers/distributors in these regions. It is focusing on India, Bangladesh and Nepal and is looking for business partners who can understand their business model well. “We are also open to local manufacturers who can buy our products and market them. For us, our brand reputation is very important and must be maintained at all cost. Our nearest competitor is Colombia from USA, and their machines are now being made in India. We first want to see the demand in the Indian market and should be able to sell at least 20 machines here before we consider manufacturing.”
Ronnie justified the high cost of the plant which starts from Rs. 56 lakhs by saying, “It is the Mercedes Benz of the Paving industry and has a lifespan of 20 years. The customer can recover his investment in just two years. Luckily for us, our machines that are imported from Korea are tax free, unlike other countries where a tax of 20-30% is levied. If we manufacture them in India, their price could come down by 20%.”
As regards the challenges, he said, “Electricity supply is erratic in India, and more so in the rural areas, so our customers have to use generators in which the fuel can be short-lived. All of this leads to downtime of the machines.” The company is placing emphasis on small machines that are more suitable for the Southeast Asian markets and is producing and supplying various automatic and the more affordable semi-automatic machines. “We do a lot of R&D and are using PLC. We also listen very carefully to our customers’ complaints and requirements, and we incorporate the necessary changes, as far as possible,” he added.
