MMPC is a leading manufacturer of Permanent Ferrite Magnets and NdFeb Magnets, SmCo Magnets, Alnico Magnets, Plastic Magnets, Flexible Rubber Magnets, Minus-Ion Magnets, Bio-Magnets, Magnetic Holders, and Energy Converters. Its cost-efficient magnets also include rubber magnets.
The company has been in the magnetic field for more than 28 years where it has been manufacturing and selling all kinds of permanent magnets and magnetic devices in over 65 countries. MMPC is currently innovating on products for the electric industry / electronic parts engineering sector used in vehicles or to generate electric power. Its magnets are widely applied in the car industry, IT industry and computer components in the Indian market, and it is looking at industries like vehicle parts, sensor parts and meter parts for its products and solutions.
It is now keen to expand its presence in the Indian market, where it is supplying directly to buyers - mostly rare-earth magnets used in motors, meters, and separators. To drive its business plans for the Indian market, it will first look at the demand for magnetic products in the motor industry, and then develop the market for magnetic applications (devices) such as magnetic rollers, magnetic separators, etc. Subsequently, it plans to focus on the medical industry. It is keen to understand the needs of customers in India and the application areas for its products so that it can effectively provide the most suitable products and advise customers on their applicability and offer solutions.
Due to the pandemic lockdown, the company saw customers’ orders reduced drastically, and some customers revised their season estimate quantity, asking for cost cutdowns. Its challenges, therefore, are to cut down the cost of its production and adjust its production capacity. With the help of Taiwan Product Center (TPC) to strengthen its business footprint in India, MMPC is focusing on online exposure, alongside e-mailing and telephone marketing, and also participating in more exhibitions.