- During construction: Concrete Admixtures & Membranes
- Post Construction (New Buildings): Concrete repair, Water proofing, Hybrid sealants, and Adhesives
- Repair & Maintenance: Protective Coating, Sealants, and Waterproofing.
“The increasing number of residential and commercial building constructions, innovations in architectural design and engineering, affordable homes, and growing urbanization are expected to drive this category, comments Mahesh Anand, President, Nippon Paint India (Decorative). “We are keen to expand into the Construction Chemical Solutions market, which is pegged at INR 12,500 cr, and we look forward to tapping the opportunities for the company’s further growth and expansion.”
“We plan to increase dealer touch points by 50% as there is a potential to expand the dealer network from paint dealers to tile fixers and hardware suppliers across tier 2 & 3 cities. We will also train people to become expert solution providers: painters will be trained in waterproofing; tile laying teams will be trained on adhesive solutions; and small-scale contractors, masons and allied teams will be trained in using concrete admixtures and chemicals,” he informs.
In 2021, the housing sales in India had increased by more than 51% compared to 2020. Though awareness is still very low in this huge market segment, research reports project a CAGR of over 10.4% in the next 3 years. This is expected to double the present per capita consumption.
The construction industry has started focusing more strongly on the Construction Chemicals segment; and is developing products that offer solutions from repair & maintenance to all stages of construction like pre-construction, during construction, and post-construction. “Nippon continues to remain a sustainable brand as our range of products in this segment do not require excessive use of water, encouraging speed of construction and low maintenance. In addition to this, our waterproofing solutions, sealants, and adhesives encourage quick fix home repairs without having to do any do-overs in repairs and maintenance,” says Anand.
Founded in Japan, Nippon Paint has over 141 years of experience and a presence in 31 countries including Singapore, Malaysia, South Korea, China, India, Pakistan, UK, Germany, Greece, and Russia. It produces high-quality paints and coats for decorative, industrial, and automotive divisions, with an emphasis on innovation and eco-friendliness.