White Cement in India

Scope for Wider Application Areas and the Demand Drivers

R.K. Jha, J.K. Cement Ltd.

There is high demand for white cement in countries with hot climates, as more heat is reflected from white concrete surfaces as compared to standard grey concrete. As a value-added product, white cement is becoming increasingly popular in countries with advanced economies, where it is often used for construction of innovative buildings and to create landmarks of the future.

The first white cement plant in India was commissioned by J.K. Cement Limited at Village Gotan, District Naguar in Rajasthan, and the second by Grasim Industries a few years later in the same area. There are still only two plants in India and the total average production is around 1.2 MT /annum. White cement is still being used in finishing works as there is a misconception that white cement has less compressive strength than grey cement, but the fact is that the reverse is true.

White cement is produced by a process, which is similar to that of grey cement, even though the raw materials differ significantly. The Iron Oxide and Iron Sulphate content in the limestone must be as low as possible as each 0.1% increase in iron oxide reduces the cement whiteness and its reflectivity by around 2.5%.

White Cement in India

Applications and usage of white cement

The white cement market in Italy, France and Spain is segmented into residential, commercial, industrial, and public buildings. Public and commercial segments are seen to consume nearly 80% of the white cement, while the industrial followed by the residential segments consume the remaining 20%. However, white cement applications differ from country to country and are mainly based on the following factors:
  • Construction practices in the country
  • Purchasing power of the people
  • GDP of the country
  • Awareness of new applications drives undertaken by the producers and other stakeholders.
Residential usage: The main application areas are in repair works, tiles and their fixing, and white cement-based prefabricated products. The main products being consumed by this segment include dry mixes, tiles & floorings, artifacts, etc. The driving factors include convenience in usage, quality, product range and the aesthetics.

Commercial usage: This segment too utilizes white cement for repair works and tile fixing. Primary products include tiles and dry mixes (apart from tile adhesives there is usage of mortar in repair works).

Industrial usage: The industrial segment too uses white cement for repairs and tiles & pavers related works. This segment is seen to use white cement in improving the external facades of their establishments. Usage of white concrete (apart from dry mixes), white cement-based tiles & floorings and white cement based adhesives, is beginning to pick up.

Public buildings: This is the largest consuming segment in most parts of Europe. The main application areas include creating facades, white cement based tile adhesives, statues and pavers. This segment has more purchasing power than the other segments. The need for distinctive buildings is the main driver which has led to higher usage in architectural works.

Areas of usage in India

In India, white cement is mainly used for the following purposes:
  • Traditionally used in cast in-situ floorings.
  • Later, it began to be used in mosaic tile manufacturing, marble/tile laying, white washing, wall finishes, repair work, paint etc.
  • It is now being used in dry mix mortar (putty, tile adhesive, grout, plastering or as levelling material etc), designer tiles and pavers, GRC, garden furniture, etc.
Reasons for less usage in India
  • Purchasing power of end-user is significantly lower.
  • India has cheaper labour so mason/contractor/ applicator has a strong role to play in deciding the material to be used.
  • Indian market is very price conscious.
  • Use of white cement applications is lesser in commercial and public buildings; instead, glass cladding and other non-structural products have gained more popularity in India in recent years.
Potential for greater usage in India
  • White cement applications and products not only meet the aesthetic requirements but also have structural and other technical benefits.
  • With increasing urbanization, there is a huge scope for white cement applications in the coming years.
  • In small towns, the increase in understanding architectural concepts will help in creating awareness of white cement applications.
  • Increasing purchasing power and awareness of global standards will increase the inception of new building materials in India’s construction Industry in the years to come.
Innovative applications of white cement that are gaining popularity:
  • RMC (white concrete)
  • Dry mix mortars (various ready-to-use products)
  • Stamped concrete
  • Innovative terrazzo flooring and wall finishes
  • Designer tiles and pavers
  • White cement polished concrete (recently approved in a government project in Delhi).
NBM&CW December 2021
Admixture-Cement Compatibility For Self-Compacting Concrete

Admixture-Cement Compatibility For Self-Compacting Concrete

An admixture is now an essential component in any modern concrete formula and plays a significant role in sustainable development of concrete technology. Dr. Supradip Das, Consultant – Admixture, Waterproofing, Repair & Retrofitting

Read more ...

Amazecrete's Icrete: New Age Material for Concrete Construction

Amazecrete's Icrete: New Age Material for Concrete Construction

By maximizing the durability and use of supplementary cementitious materials, Icrete has emerged as a new age material for Concrete Construction V. R. Kowshika Executive Director Amazecrete

Read more ...

Nanospan’s Spanocrete® Reduces Cement & Curing Time in Fly Ash Bricks

Nanospan’s Spanocrete® Reduces Cement & Curing Time in Fly Ash Bricks

Hyderabad-based Ecotec Industries is a leading manufacturer of fly ash bricks and cement concrete blocks in South India under the trademark NUBRIK. Their products are known for their consistency and quality. Ecotec was earlier owned

Read more ...

Ready-Mix Concrete: Advancing Sustainable Construction

Ready-Mix Concrete: Advancing Sustainable Construction

A coordinated approach by the government, industry stakeholders, and regulatory bodies is needed to overcome challenges, implement necessary changes, and propel the RMC sector towards further growth such that RMC continues to play a vital

Read more ...

Advancements & Opportunities in Photocatalytic Concrete Technology

Advancements & Opportunities in Photocatalytic Concrete Technology

Research on photocatalytic concrete technology has spanned multiple decades and involved contributions from various countries worldwide. This review provides a concise overview of key findings and advancements in this field

Read more ...

Self-Compacting Concrete

Self-Compacting Concrete

Self-compacting concrete (SCC) is a special type of concrete which can be placed and consolidated under its own weight without any vibratory effort due to its excellent deformability, which, at the same time, is cohesive enough to be handled

Read more ...

Nanospan's Spanocrete® Additive for Waterproofing & Leak-Free Concrete

Nanospan's Spanocrete® Additive for Waterproofing & Leak-Free Concrete

Nanospan's Spanocrete Additive for Waterproofing & Leak-Free Concrete has proven its mettle in the first massive Lift Irrigation project taken up by the Government of Telangana to irrigate one million acres in the State.

Read more ...

Accelerated Building & Bridge Construction with UHPC

Accelerated Building & Bridge Construction with UHPC

UHPC, which stands for Ultra High-Performance Concrete, is a testament to the ever-evolving panorama of construction materials, promising unparalleled strength, durability, and versatility; in fact, the word concrete itself is a misnomer

Read more ...

Innovative Approaches Driving Sustainable Concrete Solutions

Innovative Approaches Driving Sustainable Concrete Solutions

This paper explores the evolving landscape of sustainable concrete construction, focusing on emerging trends, innovative technologies, and materials poised to reshape the industry. Highlighted areas include the potential of green concrete

Read more ...

GGBS: Partial Replacement Of Cement For Developing Low Carbon Concrete

GGBS: Partial Replacement Of Cement For Developing Low Carbon Concrete

Dr. L R Manjunatha, Vice President, and Ajay Mandhaniya, Concrete Technologist, JSW Cement Limited, present a Case Study on using GGBS as partial replacements of cement for developing Low Carbon Concretes (LCC) for a new Education University

Read more ...

Behaviour of Ternary Concrete with Flyash & GGBS

Behaviour of Ternary Concrete with Flyash & GGBS

Evaluating the performance of concrete containing Supplementary Cementitious Materials (SCM) like FlyAsh and Ground Granulated Blast Furnace Slag (GGBS) that can be used in the production of long-lasting concrete composites.

Read more ...

Nanospan's Spanocrete®: nano-admixture for concrete

Nanospan's Spanocrete®: nano-admixture for concrete

Nanospan’s Spanocrete, a Greenpro-certified, award- winning, groundbreaking nano-admixture for concrete, actualizes the concept of “durability meets sustainability”. This product simplifies the production of durable concrete, making it cost-effective

Read more ...

The Underwater Concrete Market in India

The Underwater Concrete Market in India

India, with its vast coastline and ambitious infrastructural projects, has emerged as a hotspot for the underwater concrete market. This specialized sector plays a crucial role in the construction of marine structures like bridges, ports

Read more ...

The Path to Enhanced Durability & Resilience of Concrete Structures

The Path to Enhanced Durability & Resilience of Concrete Structures

This article highlights a comprehensive exploration of the strategies, innovations, and practices for achieving concrete structures that not only withstand the test of time but also thrive in the face of adversity.

Read more ...

Self-Curing Concrete for the Indian Construction Industry

Self-Curing Concrete for the Indian Construction Industry

The desired performance of concrete in the long run depends on the extent and effectiveness of curing [1 & 2]. In the Indian construction sector, curing concrete at an early age is a problematic issue because of lack of awareness or other

Read more ...

BigBloc Construction an emerging leader in AAC Block

BigBloc Construction an emerging leader in AAC Block

Incorporated in 2015, BigBloc Construction Ltd is one of the largest and only listed company in the AAC Block space with an installed capacity of 8.25 lakh cbm per annum. The company’s manufacturing plants are located in Umargaon

Read more ...

Decarbonizing Cement Industry: Sustainable & Energy-Efficient Measures

Decarbonizing Cement Industry: Sustainable & Energy-Efficient Measures

Dr. L R Manjunatha (VP), Manoj Rustagi (Chief Sustainability & Innovation Officer), Gayatri Joshi (ASM), and Monika Shrivastava (Head of Sustainability) at JSW Cement Limited, discuss new approaches for Decarbonizing the Cement

Read more ...

Concrete Rheology: Technology to Describe Flow Properties of Concrete

Concrete Rheology: Technology to Describe Flow Properties of Concrete

Concrete is a heterogeneous composite complex material, and its hardened property is influenced by its fresh property. Concrete today has transformed into an advanced type with new and innovative ingredients added - either singly or in

Read more ...

Amazecrete ICRETE: Making Concrete Economical & Durable

Amazecrete ICRETE: Making Concrete Economical & Durable

ICRETE offers many benefits apart from reducing cement content and giving high grades saving to ready-mix concrete companies; it helps reduce shrinkage and permeability in concrete slabs, increases the durability of concrete, and also works

Read more ...

To get latest updates on whatsapp, Save +91 93545 87773 and send us a 'Saved' message
Click Here to Subscribe to Our eNewsletter.