Walplast Introduces Homesure MasterTouch Paints

the building materials industry
Walplast Products, a trusted name in the building materials industry, has announced the launch of Homesure Mastertouch - its new paint brand. This expansion of their wall solutions portfolio includes high-quality Acrylic Distemper and Primers for interior and exterior walls. The paints come with a range of features like tough washable properties, high stain resistance, and excellent flow for a seamless finish without brush marks – leading to low maintenance walls for customers.

Kaushal Mehta, Managing Director, emphasizing the brand’s dedication to quality, stated, “Walplast has been delivering top-quality products and innovative solutions for over four decades. Every product of Walplast has been successful because of the product quality and value proposition it offers. MasterTouch has been designed to address our customers demand for aesthetically strong products that help create pleasant environments.”

the building materials industry
Aniruddha Sinha, Senior Vice President - Marketing, CSR & Business Head - P2P Division, stated, “The new MasterTouch Primer and Distemper products bring numerous advantages to the market. They are zero solvent, low in VOC (Volatile Oil Content), and free from heavy metals, making them safe and sustainable. Their gloss finish and excellent opacity, provide superior coverage and enhance the appearance of the topcoat. These products have been designed with anti-chalking properties, thereby increasing the lifespan of the paint with robust durability and protection for both interior and exterior walls.”

the building materials industry
Walplast’s expertise in walling solutions, creating 12 million sqft of walls every year, is now extended to their paints line. As a brand of choice in the building materials business for over two decades, Walplast is dedicated to delivering a superior customer experience. The Homesure brand already offers a versatile B2C portfolio, including wall putty, tile adhesives, premium plasters, gypsum products, construction chemicals & admixtures, and various other solutions.

Homesure MasterTouch paints are now available in the market, starting with the Primer (both interior & exterior; water-based) and Acrylic Distemper variants. Over the next few months, Walplast plans to introduce additional product variants, including Emulsions, and Decorative Textures.

To ensure widespread availability, Walplast follows a robust Go-To-Market model through distributors and retail dealers as their channel partners. The brand has been launched in key markets like Gujarat, Maharashtra, Madhya Pradesh, Rajasthan, and Uttar Pradesh. The next phase will include the Eastern markets of Odisha, Bihar, and Jharkhand.
ICCT, JULY-AUGUST 2023
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