Tata Housing has launched a pre-engineered plots scheme ‘Swaram’, located in the heart of an upcoming mega-city Carnatica. The mega-development in North Bengaluru Carnatica brings together everything within its plan to create a city in sync. The project is in Devanahalli, 15 mins away from the Kempegowda International Airport, and has pre-engineered plots with wide roads and energy-efficient street lighting. The mixed-use development is being built around three main themes: technology, sustainability, and social. CEO & MD, TRIL, Sanjay Dutt, informed that the company, driven by innovation, has been sprinting towards creating properties that offer greater value to the evolving needs of new-age home buyers. Carnatica is one of its biggest projects in Bengaluru redefining the millennial home buyer’s demand in the region. In its entirety, North Bengaluru has remained a hotbed of development, particularly after the expansion of KIAL in 2014. The launch of Swaram as the first phase of Carnatica will further augment the real estate value of North Bengaluru.
Pramod Bisht, Senior VP & business head, south India, TRIL, informed that Bengaluru has a large untapped millennial market that is driven by RoI oriented approach, especially in emerging markets such as North Bengaluru. The digital-savvy generation is looking for branded properties that are purposefully created, with modern amenities that enable these home buyers to be in sync with everything.