CorpGini: Realtors need to re-align to the changing business environment to stay relevant

CorpGini
Every real estate professional wants to grow their business and marketing plays a vital role in reaching the right audience and leaving an impact on them. CorpGini in association with BWW, Comezzo, Elegance Enterprises and Go Smart Bricks curated a Virtual Panel Discussion on 'Re-thinking Real Estate Marketing Considering the COVID Situation', which presented the best of minds in real estate marketing. The objective was to gather inputs and try to capture the mood of industry leaders and evangelists alike, to help stakeholders come together, evaluate, plan ahead and discuss opportunities in what definitely are tumultuous times for the industry at large.

Welcoming the panelists and participants, Neha Jain, co-founder, CorpGini, said, "We bring you the second series of AEC, following the overwhelming success of the first series. Our goal is to help corporates in the real estate sector to make informed decisions. We are not just restricted to having discussions, but also went ahead and identified solutions by startups that would be relevant for real estate marketing initiatives. This Virtual Panel Discussion organized by CorpGini is an opportunity to collaboratively explore solutions,” she affirmed.

CEO and Founder, Comezzo, Pawan Gupta, who moderated the session, stated. “The real estate landscape is undergoing significant changes due to COVID-19 and many of the changes will be permanent as social distancing, and work from home, will become the new norm. It is vital for the real estate industry to re-imagine the current and post COVID scenario that would influence the customer journey like never before. Identifying the important changes in the journey from discovery, selection to transaction, would be the key driver for communication and marketing strategies, going forward. Accelerating the use of digital technology and analytics is inevitable now. Digitization steps such as virtual tours, enabling immersive experience, chatbot, website information architecture, online booking enablement are key in the current context. Builders need to re-align and respond quickly to this new norm to stay relevant,” he pointed out.

Co-Founder & CEO, CorpGini, Amit Jain, reiterated that CorpGini is a platform for corporates to explore disruptive solutions and given the current COVID-19 scenario, it is essential to come up with innovative ways to deal with the 'new normal.' With experts providing perspectives and startups presenting myriad opportunities to facilitate the transition, these Virtual Panel Discussions offer a concrete blueprint and smart strategies that can be emulated across the real estate industry. We have seen a lot of interest from the panelists and participants who want to interact with the startups and these will be taken forward to further enable the process.”

Chief Marketing Officer, Shriram Properties, Vyoma Pandit, said that customers in the present scenario are of two types: opportunists who have money and people who may not have money but want to buy, so they are confused. “Whenever there is a pressure on cash flows and costs, the first thing that goes under the razor is marketing budgets. One can either sell the same thing to newer customers or the second thing, to be done now, which is communicating differently to the same set of customers. How smartly you convert matters now,” she said.

Head – Sales, Marketing & CRM, The Wadhwa Group, Bhasker Jain, CEO, Co-live, Suresh Rangarajan, Real Estate Consulting CMO, Shashikiran Kalyanpur, MD, Elegance Enterprises, Ravikant, CEO Cognitive ROI, Bharat Gaddam and Sr. VP - Marketing, Provident Housing (Puravankara Group), Dhruba Ghosh, were among others who addressed the gathering.

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