Voltas: Our Focus is on Offering Competitive Crushing Solutions

Mr. Somen Chatterjee
Voltas Limited has made a recent foray in manufacturing wheel mounted crushers in India. Despite making a nascent entry, the company is bullish on carving out a niche for itself in the country’s wheel mounted crushing and screening market. The company is expecting sizeable recognition of its products based on its competitive technical attributes matching Voltas’ standards. In an interview to P. P. Basistha, Mr. Somen Chatterjee, Head-marketing & Field Operation, Crushing and Screening gave a market overview of India’s Track & Wheel mounted Crushing Plants, company’s strategy to expand, consolidate its market position for wheel & tracked crushers, also on strengthening its alliance with Terex Powerscreen.

What are your observations about demand projections for wheel mounted and tracked crushing plants in India?
With large scale projected growth in infrastructure projects, the demand is well expected to go up for wheel mounted and tracked plants. However, the demand of tracked mounted plants is expected to come mostly from increasing iron ore mining activities as demand from primary and secondary steel plants will go up according to expansion plans. Presently, there is a lull in demand in the present scenario for wheel plants from the construction sector for aggregates as there has been delay in project announcements. It has curtailed the final purchasing from contractors and project developers. Ban on iron mining by certain states along with regulations by the higher court of law has also cut down on demand for tracked plants. The demand for both tracked and wheel mounted plants have gone down considerably in two years due to economic downturn. Despite the downturn, Voltas has retained its market share of 65-70% for tracked Powerscreen Products amidst stiff competition.

Voltas  IMG_0085

According to the present demand and our observation, the total demand for tracked plant would be 15-20% of the total market for Crushing & Screening Plant. However, bulk of the demand would continue to be for wheel mounted plants as demand fundamentals from core infrastructure projects would continue to remain stable. Nonetheless, the demand for wheel mounted plants being higher is expected to grow further due to the price sensitive Indian market. This is owing to the inherent mechanism of running the wheel plants with electrical power and lower maintenance cost that make running and operating wheel plants cost competitive. Besides, the capability of the wheel plants to deliver various sizes of aggregate in least cost per Tonne would continue to make them more attractive. With forecasted demand from wheel plants higher, we are in the process of strengthening our sales channel to promote the same.

Is the demand trend graduating above 250tph-350tph and above segment?
There is a definite shift in demand above 100 TPH categories as project schedules are increasingly becoming compressed. This is much precisely for road and hydro power projects. Demand trend is towards 125-150 TPH and 225-250 TPH two stages and three stage plants. This comprises jaw-cone-vertical shaft impactors. There is a demand being created for Mobile crushers of higher capacity belonging to the range of 300-350 TPH. However, perceive wheel crushers at the capacity of 300-350TPH is not viable from the technical point of view. This is so because being machines rotating at high RPM, there are high dynamic loads at play during operation of the machine leading to vibrations that increases the cost per tone due to wear & tear. There are also issues of maintenance of the entire structure pertaing to the Mobile Plants.

When did Voltas make its foray into the wheeled plants market, how many units have been sold so far and what is the tonnage segment of plants being manufactured by the company?
We made an entry into the market for manufacturing wheel plants in 2007. Followed by our entry, we sold 20 plants in 2009 and 35 plants in 2010. During 2011-12, we have made a target to sell 60 plants and will manufacture 125-150 TPH and 225-250 TPH composing two stage and three stage plants. The composition consists of jaw crushers, trailer mounted dump hopper, vibrating grizzly feeders and belt conveyors for our VJX series wheel crushers. The VCX series crusher comprises VCX cone crushers, circular motion vibrating screen. Whereas our VVX series consists of VVX vertical shaft impactors, circular motion vibrating screens, and conveyors.

crushing plants

The units are manufactured at our state-of-the-art Thane plant. Presently, we are in the process of developing higher capacity 300-350 TPH Static plants and its viability. The units are likely to be launched during 2011.

What are the competitive and technical attributes of your wheel plants across the tonnage class leading to higher equipment availability?
Our dedicated team of design engineers took three years to develop Voltas wheel mounted crushers and the products are much customized to cater to the requirements of the Indian aggregates industry to provide multifarious nature of aggregates as compared to contemporary manufacturers. The products are being manufactured by standards set by Voltas itself. The basic competitive feature of our wheel plants that make us stand apart from contemporaries is the quantum of output our equipments can deliver. Voltas wheel plants deliver throughput as per its specified capacity. This is not the case with our competitors where output reported have been much lower than that of the specified capacity set by while selling the plants.

crushing plants

On the features front, our jaw crushes are simple in structure and the reliable in operation. The main shaft bearings are grease lubricated, above all having robust construction. The cone crushers come with a reliable hydraulic system providing safe and overload protection, types of crushing chamber are of wide range of product requirement. While our VSI have higher capacity, higher quantity medium hard material such as limestone, sand stone sand rate can attain 25-45%.

What about pricing and the necessary value engineering done to make the products price competitive?
Having advanced features, the products are 20-30% cost competitive than European contemporaries. However, they are dearer by 10-15% than Indian products. As to provide value engineering for making the products price competitive, we have a sizeable vendor base with strong engineering skills. The company has put in place a strong matrix for vendor selection by evaluating their manufacturing capabilities. Added to this, we have been implementing critical elements of lean manufacturing at our plant to make the cost of products competitive.

What about customer support for higher equipment availability?
This is one of the major areas where Voltas scores are higher than its competitors. Our dedicated sales and service personnel provide better value for money for our Track & Wheel units sold to Customers through requisite operators training and equipment maintenance. Voltas has a strong brand image for last 50 years as a service driven company with strong engineering support in promoting major construction equipment brands and giving engineering solutions. Prime has been Voltas recognition for marketing Terex Powerscreen products for which it has sold more than 950 units. Our excellent customer services have ensured us customer loyalty. Voltas possesses comprehensive market knowledge on crushing equipments and understands customer requirements better than others to provide increase equipment uptime.

For the plants sold, we ensure above 90% equipment availability. The competitive support in this case is high equipment availability that Voltas ensures by providing various innovative after sales support. Operating & maintaining the machines with its highly skilled operators along with feeding equipments like loaders & excavators to feed the plants assuring sustained throughput, better availability. We get paid in this by the Customer on per tone basis. With this competitive support, the Customer can concentrate on his core function like mining, construction etc. A nature of this customer support is provided by no other equipment supplier.

For maintenance, we believe in having 1 engineer per eight nos of track machines whereas for four wheel plants, we have rational number of engineers to cater 3 Wheel plants. Beside this, Voltas believes living nearer to machines and provide solution in contrary to competitors. There are plans to strengthen this portfolio. On Spares availability, our main warehouse is located in Mumbai which at any given point of time has an inventory of Rs.15 crores, whereas our feeder warehouses are in Goa, Orissa and Karnataka placed with Rs.5 crore inventory each at a given point of time.

What are your future plans on your alliance with Terex Pegson and Powerscreen?
Our alliance with Terex would continue to remain stable. As a distribution partner, we would continue to provide value to the products in the form of better customer service and support. To provide enhanced customer support, we are in the process of evaluating our sales point and strengthening them further, as per customers’ requirement to add value to Voltas and Terex Powerscreen range of products.
NBMCW February 2011
Agrani Enterprises Waterproofing Infrastructure for Longevity & Safety

Agrani Enterprises Waterproofing Infrastructure for Longevity & Safety

“Embracing technological advancements can ultimately lead to more efficient and cost-effective construction practices. This is because the integration of technology in construction companies, particularly in waterproofing, repair, and retrofitting

Read more ...

3D Concrete Printing Workshop with Live Demos

3D Concrete Printing Workshop with Live Demos

Advances in robotics, materials science, and digital design have paved the way for the development of sophisticated 3D concrete printing systems capable of constructing large-scale structures with precision and efficiency. Dr. Vishal Thombare

Read more ...

Jal Shakti Restoring Water To The People of India

Jal Shakti Restoring Water To The People of India

Shri Gajendra Singh Shekhawat, Union Minister, Jal Shakti, shares with S.A.Faridi & Maria R, the challenges and initiatives being taken by the ministry towards effective water management and availability of safe drinking water for India’s burgeoning

Read more ...

Dam Safety Society: Scientific, Technological & Systematic Management

Dam Safety Society: Scientific, Technological & Systematic Management

Dams are critical infrastructure for storing water for a variety of uses like drinking, irrigation, power generation, industrial, domestic, and recreational uses. Managing the precious water assets requires systematic management and

Read more ...

Powerscreen: Strong & Reliable Electric & Hybrid Crushing Machines

Powerscreen: Strong & Reliable Electric & Hybrid Crushing Machines

Powerscreen is actively engaging with its customers to glean information on their job requirements and suggestions, and accordingly making enhancements in its products like Electric & Hybrid Crushing Machines, making them more

Read more ...

Sany India: Batch Mix Plants, Excavators, Cranes & Pilig Rigs

Sany India: Batch Mix Plants, Excavators, Cranes & Pilig Rigs

This achievement is a testament to SANY India’s commitment to provide high–quality, reliable and innovative equipment to the Indian market. Surpassing 30,000 machines operating across India fills us with immense pride. This significant milestone

Read more ...

Paving The Way for More Efficient And Timely Construction & Manufacturing Processes

Paving The Way for More Efficient And Timely Construction & Manufacturing Processes

Transformation of the infrastructure industry is vital for mitigation of climate challenges and the Blue-Green infrastructure offers a sustainable and self-healing solution for the problem at hand, informs Nikhil Jain, CEO, Qubik Group

Read more ...

MCOS Global: Solutions to Reduce Project Delays & Achieve Sustainability

MCOS Global: Solutions to Reduce Project Delays & Achieve Sustainability

Subhashis Kar, Managing Director, MCOS Global presents possible solutions and measures to effectively reduce delays in infra construction projects and bring sustainability in urban developments. MCOS Global is a prominent player

Read more ...

EXCON 2023: Showcasing Construction Industry’s Resilience and Vibrancy

EXCON 2023: Showcasing Construction Industry’s Resilience and Vibrancy

I am sure that a lot of excitement and enthusiasm is building up for the coming week when EXCON 2023, one of the largest construction equipment and technology trade fairs in the world, will open its door to welcome all the

Read more ...

Shri Gadkari discusses on road construction policies, technologies, challenges

Shri Gadkari discusses on road construction policies, technologies, challenges

In a prelude to EXCON 2023, Hon’ble Minister Shri Nitin Gadkari, Ministry of Road Transport & Highways, Government of India, discusses with S. A. Faridi,Group Managing Editor, various aspects of road construction including policies

Read more ...

ICEMA: equipment industry growth prospect, challenges, training etc

ICEMA: equipment industry growth prospect, challenges, training etc

V. Vivekanand, President - ICEMA and Managing Director - Caterpillar India, shares his views on the growth prospects of India’s construction equipment industry and the need for it to embrace higher technology standards to solidify its position

Read more ...

BAI working on construction technologies, sustainability, standardization

BAI working on construction technologies, sustainability, standardization

According to S. Narsimha Reddy, President, Builders’ Association of India, modern construction technologies, use of sustainable building materials and standardisation are important for achieving project completion timelines

Read more ...

COAOI creating favorable environment for crane rental companies

COAOI creating favorable environment for crane rental companies

COAOI engages with the government and relevant stakeholders to promote a more conducive business environment so that crane rental companies can operate efficiently and contribute to the nation’s infrastructure development while maintaining safety

Read more ...

CERA: rental co. instrumental in construction equipment industry growth

CERA: rental co. instrumental in construction equipment industry growth

Rentals are paving the way forward for the construction equipment industry, and to ensure long-term resilience and growth, we are championing initiatives like unity, standardization, and commitment to fair practices

Read more ...

JCB India: Hi-tech Excavators, Telehandlers, Backhoe Loaders & AWP

JCB India: Hi-tech Excavators, Telehandlers, Backhoe Loaders & AWP

JCB is a leading construction equipment manufacturer with a comprehensive range of products that include mini excavators, skid steer loaders, telehandlers backhoe loaders, access platforms, compactors, excavators

Read more ...

Volvo CE: Time-Tested Excavators, Compactors & Asphalt Pavers

Volvo CE: Time-Tested Excavators, Compactors & Asphalt Pavers

Volvo CE started its India operations in 1998 to manufacture crawler excavators, soil compactors, and asphalt pavers. In 2022, it introduced time-tested quality machines like the EC300DL BH, custom-built for quarries, and Volvo EC480D

Read more ...

Wirtgen: Advanced Road Construction, Crushing & Screeing Equipment

Wirtgen: Advanced Road Construction, Crushing & Screeing Equipment

With its various product brands WIRTGEN, VÖGELE, HAMM, KLEEMANN and BENNINGHOVEN, the WIRTGEN GROUP covers the entire road construction process chain from processing, mixing, paving, compacting, and road rehabilitation to

Read more ...

Schwing Stetter: Top Quality Concrete & Road Construction Equipment

Schwing Stetter: Top Quality Concrete & Road Construction Equipment

Schwing Stetter India is a leading provider of a wide range of top-quality products for use in concreting, road building, earthmoving, power projects, high-speed rails, metro rails, and other mega projects. The company invests in developing

Read more ...

Puzzolana: High-Capacity & Hybrid Crawler Crushers, Screens & sanders

Puzzolana: High-Capacity & Hybrid Crawler Crushers, Screens & sanders

Puzzolana is adopting the latest technologies and bringing sustainability in its construction equipment. The company has optimized its production processes by incorporating robotics in painting and assembly, with the aim of achieving

Read more ...

Tata Hitachi: Hydraulic Excavators, Backhoe Loaders & Wheel Loaders

Tata Hitachi: Hydraulic Excavators, Backhoe Loaders & Wheel Loaders

The product lineup of Tata Hitachi India includes a wide range of excavators, ranging from 2-ton mini excavators (including construction and mining variants) to models as hefty as 800 tons, which incorporate the excavator range

Read more ...

To get latest updates on whatsapp, Save +91 93545 87773 and send us a 'Saved' message
Click Here to Subscribe to Our eNewsletter.