Torsa Machines
The notion behind Torsa Machines’ selling its products is through value addition as greatly exhibited in the equipment itself. Aimed with this the Company strongly made its presence felt at the mega construction equipment show, Excon 2005 recently at Bangalore, not to mention also through its opulent pavilion as well, acting as a crowd puller. The show was an important platform for Torsa to disseminate information about the utility of its crushing and sand plants and identify prospective buyers as well. In between this, Partha Pratim Basistha, from NBM&CW spoke in details to Mr. Manish Bhartia, Joint Managing Director, Torsa Machines Ltd. and Mr. Iain Walker, Export Development & Marketing Manager, CDE, Ireland, collaborating partners of Torsa Machines, to learn about the utility of the products and how both the companies would be promoting their value added products in the country in the long run.

The crushers manufactured by Torsa, added with the compact sand plant represents a complete unit, depicting value-added equipment in itself having multi utility applications. This is an innovative product (compact sand plant)that has been launched in India. How do you ensure that the product finds acceptance in the long run?
Torsa Machines
Ian Walker: In order to find that the products find acceptance in the long run, we are educating the prospective users highlighting about the utility of the product. The users have also been educated owing to the fact that the working of the product both the crushers and the sand plant is complex.

In order to disseminate the information, we are extensively interacting with prospective Indian dealers to pass on the information to customers. Torsa has been one of the identified dealers. Besides this, we are making point-to-point and face-to-face interaction with the prospective users, educating them about the utility of the products. For this we are identifying potential local representatives for which we had been travelling to important Indian cities. Besides this, we are increasingly participating in industry shows to impart information about our products. To promote the products we have contacted the British High Commission as well, which has prepared a project report for us. Though this is a first step for us in educating the customers and promoting the products with myself coming to India for the second time but with initiatives taken, we would soon streamline the process. As of now, particular in reference to the Excon show we have got three definite responses from prospective customers whom we have invited to UK to see our plants and the actual sites where the sand plants are working.

Since, there is a competition in the crushers market in India, what would be the USP on which you would bank upon selling the products?
Ian Walker: The essential USP on which we would bank upon to promote the products would be through highlighting the utility and enhanced characteristics of the products. This would be in terms of disseminating information to the customers highlighting the enhanced operational characteristics of the product comprising, capability to increase productivity along with capability to reduce environmental impact, user friendly characteristics, and enhanced product quality owing to advanced components, and genuine low cost of operation in terms of extended running time.

Which are the potential sectors in India for using your plant?
According to Walker and Bhartia the potential sectors comprises of iron ore sectors. This is because the machines which they are using as of now are not complete in terms of efficiency. The machines they are using has characteristics of gravity separator but what we are offering has characteristics of density separator for iron ore washing. This can increase the value of the iron ore significantly. But beyond this, there is other potential market available in the country that is for processing crushed rocks to make sand for concrete and building purposes.

What are your plans for indigenisation?
Say Walker and Bhartia: The indigenisation would take place once the demand in business matures to satisfactory levels. But as of now the components would be imported. However, it would be worth mentioning that till 2006–07 we would make the products indigenised as much as possible. In the process of indigenisation, Torsa would be much assisted by CDE through providing drawing support and other specifications—all to maintain the quality of the product.

Now in order to promote both the crushing and the sand washing plants among users through making finance option available, what has been the initiatives taken?
Bhartia: In order to make finance available for promoting the products we are in talks with SREI, Gremac. In tune with this in immediate future as we go into rentals it would be on the same category as Quipo has been doing.

Having identified the target segment, what would be the USP of your selling strategy.
The USP of our sales strategy would be that we would offer a total integrated rock and mineral processing solution which would comprise of crushing, screening and washing both to the construction sector or any mineral processing industry. Besides our USP would be our extensive dealer network spread across the country consisting both businessmen and consultants, people who are capable of undertaking turnkey projects from concept to commissioning of the crushers and sand washing plants, explains Manish Bhartia.
Bauer Engineering India - Offering Global Standard Modern Solutions & Expertise in Deep Foundation Projects
As a premium foundation equipment manufacturer and foundation specialist, we are offering project owners and contractors high-tech equipment and leveraging our global standard technical expertise in the field of deep foundation construction to

Read more ...

Kobelco: Growing the Indian Market
Kobelco is bringing significant changes to the Indian market and shaping the mindset of buyers. It is delivering exceptional value to customers in terms of durability and longevity of its machines, and through constant efforts supported by R&D to enhance

Read more ...

CriticaLog: Offering Technology-Powered Solutions & Services
In-house developed ERP, hubs, resources, innovative solutions including drones, and an end-to-end supply chain, are mitigating the challenges in handling critical and sensitive products of various industries, informs Sujoy Guha, CEO, CriticaLog India

Read more ...

CJ Darcl Logistics - Forward-Thinking Approach Driving Success
Embracing a phygitally-driven marketing approach, CJ Darcl Logistics seamlessly integrates physical and digital channels, to establish a unified and strong brand presence. The company is also actively embracing eco-friendly initiatives and investing in green

Read more ...

Trimurti Staying Ahead of the Curve
By closely monitoring market trends, focusing on sustainability, and pursuing product and market expansion, providing a range of tailored solutions to meet diverse application across construction and real estate projects, Trimurti is well-equipped to meet

Read more ...

Revolutionizing High-Rise Construction With Precast Concrete Technology
Precast concrete, with its myriad benefits, is revolutionizing the way tall buildings are erected. Suhas Mohol, Managing Director, StruEngineers India, (a 100% subsidiary of StruSoft AB, Sweden) discusses the applications, advantages, and the growing

Read more ...

Welded Wire Mesh: A Growing Industry
Weldmesh Manufacturer’s Association has been helping the welded wire mesh industry of India to grow in terms of volumes, quality, and consistency, while expanding its application areas, and cutting down production cost. Zakir Ahmed, Secretary, WMA

Read more ...

Ashoka Buildcon - Satish Parakh
The Sustainable Building and Construction Initiative (SBCI) of the United Nations Environment Program (UNEP) reported that 30-40% of global energy demand is from the construction industry, which is expected to grow at an average rate of 1.5 to 3.4%

Read more ...

Patel Engineering - Kavita Shirvaikar
Industry associations should bring together construction companies, professionals, and stakeholders to form working groups and share knowledge on emission measurement and reduction initiatives. Engaging with government bodies responsible for climate

Read more ...

Volvo CE India - Dimitrov Krishnan
We are encouraged by the Government’s ambition to achieve net-zero emissions and are committed to support the same through our sustainability ambition. We have established a strategy with targets and aspirations in three key areas where we can

Read more ...

GR Infraprojects - Atasi Das
The major components that produce the oxides of carbon in the construction industry are cement and bitumen. For infrastructure development, usage of cement is inevitable, be it buildings, metro rails, tunnels, airports, highways, or any under or above

Read more ...

Tata Hitachi - Sandeep Singh
With a target of Net Zero emissions by 2070 taken by the Government of India, reducing the use of fossil fuels in CE machinery is both a major challenge and an opportunity. Tata Hitachi has identified various projects to be taken up for electrification of different

Read more ...

Beca - Sujatha Manoj
The Construction Industry, as one of the largest contributors of global carbon emissions, can also play a significant role in reducing the emissions. Intelligent sourcing of materials, use of alternate and less carbon emitting materials in construction, or

Read more ...

Master Builders Solutions - Nilotpol KAR
India is the second largest cement producer and consumer in the world after China. The cement industry is conducting extensive research to reduce CO2 emissions. Only conventional technical progress such as thermal efficiency, fuel switching, and

Read more ...

Wirtgen India - Ramesh Palagiri
Sustainable solutions and technologies are firmly anchored in all corporate processes of the Wirtgen Group. The future of road construction must be made smarter and safer and, above all, must maintain a consistent focus on sustainability. This is the

Read more ...

Ammann India - Anand Sundaresan
Ammann is committed to all environmentally friendly initiatives. The Ammann Group has already created a road map for the ESG initiatives, not only in the product manufactured by us but also in all its manufacturing facilities to be environmentally friendly

Read more ...

DB RRTS Operations India - Kumar Keshav
India has set ambitious target to achieve net-zero by 2070. Around 40% of the carbon footprint is generated by construction and buildings together due to various processes like lighting, cooling, and heating of building materials. In the journey to net-zero

Read more ...

ACE - Sorab Agarwal
Reducing emissions and saving the environment is the way forward and the whole world is adopting these measures at a good pace. Going forward, artificial intelligence will also have a major role in the way machines are built and operated; they will incorporate

Read more ...

Puzzolana - Abhijeet Pai
All our plants are designed for automation to ensure effective operation and to reduce power consumption & carbon emission. We are aligned with India’s goal to achieve net-zero emissions by 2070 and are approaching the concept of decarbonization

Read more ...

Egis - Sandeep Gulati
The construction industry faces several issues when transitioning to low-carbon construction methods. The contractors may lack awareness and understanding of low-carbon construction methods, technologies, and best practices, which can hinder

Read more ...