Vijay Sharma
“During the current lean time TEPL is focusing on strengthening distribution network trainings and product support. We have currently 160 dealer outlets which we are planning to increase to 200 plus by 2014. All these outlets shall be equipped with sales service and spare parts backup. We are also improving our vendor base to cater to both domestic and export market. We are focusing to localize our equipment like Light Towers, Walk behind rollers Site Dumpers & Skid Steer Loaders. Also we have increased our focus on Export sales,” says Mr. Vijay Sharma - Terex Construction Equipment in an interview with S. A Faridi.

What is the progress on Terex JV with the Russian CE company? Having supplied BLs to it, what has been the Russian CE market response to this offering? Under JV arrangement what other Terex equipment are proposed to be offered?

Our progress with Terex Joint Venture with Russian CE Company is going quite well. In 2013 we will be closing with supplies of approx. 200 kits.

Entry of many big brands in the backhoe business in the last 2-3 years coupled with negative growth has put a question mark on market potential. Where do you see the market in the next two three years? How confident Terex is of maintaining its second position in BL market as its market recovers?

Overall market has declined by around 14% till date.Most likely industry shall end up the year with 15%-17% decline in sales YOY. New brands in Backhoe Loader market have taken around 8% market share out of backhoe loader industry. We expect the market will be flat up to Q4 2014 and thereafter we expect growth of around 10-15% year on year for next 3 years. We are confident to retain our market share and expect growth in market share of around 2% in the coming years.

During the present lean spell, how is the company concentrating on expanding and strengthening its spare part outlets, service centers, dealership network and firming up its vendor base?

During the current lean time TEPL is focusing on strengthening distribution network trainings and product support. We have currently 160 dealer outlets which we are planning to increase to 200 plus by 2014. All these outlets shall be equipped with sales service and parts backup. We are also improving our vendor base to cater to both domestic and export market.

A word about your specially created Cell exclusively dealing with AMCs and OMCs to take care of client troubleshooting problems.

We are imparting training to all our dealers manpower to minimize the down time and maximize the AMCs. For better preventive maintenance of our equipment we have 24x7 helpline to support the customers.

Please highlight your financing and leasing schemes to assist buyers to acquire Terex equipment. Has the scheme helped adding to company sales? Also how is the company's rental business progressing?

Terex Backhoe
We have signed MOU's with 8 leading finance companies to assist our valued customers. Lucrative finance schemes are announced as per customers' requirements. The various finance schemes have helped us to retain our market shares in spite of de-growth of BHL industry and new entrants having entered into the market. We are promoting and doing well in trade ins and rental business through our authorized dealerships.

How do you see Rupee devaluation against major currencies affecting CE industry?

Rupee devaluation has affected the entire CE industry. It has had marginal impact on our Backhoe since the import content is very less. However it is highly impacting the CE manufacturers who are either importing equipment directly or importing major kits.

All clouds have silver linings and so has the fall of rupee. Don't you think that depreciation of rupee could initiate big measures to reduce dependence on import by way of enhancing localization, optimizing of designs, developing strong vendor base and increasing exports. Of all these, where would Terex put its sharp focus?

We are putting lot of focus for developing our vendor base to localize our equipment like Light Towers, Walk behind rollers Site Dumpers & Skid Steer Loaders. Also we have increased our focus on Export sales.

Terex Backhoe Loader

From time-to-time, the government has been tweaking its programmes to fast track infrastructure projects. Why these programmes have failed to lift the present gloom? Past cannot be changed but certainly the future can be moulded to instill a new confidence in infrastructure business and particularly halting the investment draught. Though overseas players/investors are prepared to invest, why the domestic players are reluctant to invest in new projects? Your take on this, please.

The progress on infrastructure projects is going at slow pace due to slow decision making by Government Departments for awarding new contracts, land acquisition, environment and forest clearance. Also slow flow of funds to the Corporates/Contractors have hampered the progress in execution of both ongoing and upcoming projects. We are hopeful that with the Government focusing now for speedy clearance of ongoing projects, next few months could be better with adequate flow of funds for the projects being released. Domestic players are not very keen to invest in new projects due to prolonged delay for project clearance and other hurdles like poor availability of raw material and project funding.
Bauer Engineering India - Offering Global Standard Modern Solutions & Expertise in Deep Foundation Projects
As a premium foundation equipment manufacturer and foundation specialist, we are offering project owners and contractors high-tech equipment and leveraging our global standard technical expertise in the field of deep foundation construction to

Read more ...

Kobelco: Growing the Indian Market
Kobelco is bringing significant changes to the Indian market and shaping the mindset of buyers. It is delivering exceptional value to customers in terms of durability and longevity of its machines, and through constant efforts supported by R&D to enhance

Read more ...

CriticaLog: Offering Technology-Powered Solutions & Services
In-house developed ERP, hubs, resources, innovative solutions including drones, and an end-to-end supply chain, are mitigating the challenges in handling critical and sensitive products of various industries, informs Sujoy Guha, CEO, CriticaLog India

Read more ...

CJ Darcl Logistics - Forward-Thinking Approach Driving Success
Embracing a phygitally-driven marketing approach, CJ Darcl Logistics seamlessly integrates physical and digital channels, to establish a unified and strong brand presence. The company is also actively embracing eco-friendly initiatives and investing in green

Read more ...

Trimurti Staying Ahead of the Curve
By closely monitoring market trends, focusing on sustainability, and pursuing product and market expansion, providing a range of tailored solutions to meet diverse application across construction and real estate projects, Trimurti is well-equipped to meet

Read more ...

Revolutionizing High-Rise Construction With Precast Concrete Technology
Precast concrete, with its myriad benefits, is revolutionizing the way tall buildings are erected. Suhas Mohol, Managing Director, StruEngineers India, (a 100% subsidiary of StruSoft AB, Sweden) discusses the applications, advantages, and the growing

Read more ...

Welded Wire Mesh: A Growing Industry
Weldmesh Manufacturer’s Association has been helping the welded wire mesh industry of India to grow in terms of volumes, quality, and consistency, while expanding its application areas, and cutting down production cost. Zakir Ahmed, Secretary, WMA

Read more ...

Ashoka Buildcon - Satish Parakh
The Sustainable Building and Construction Initiative (SBCI) of the United Nations Environment Program (UNEP) reported that 30-40% of global energy demand is from the construction industry, which is expected to grow at an average rate of 1.5 to 3.4%

Read more ...

Patel Engineering - Kavita Shirvaikar
Industry associations should bring together construction companies, professionals, and stakeholders to form working groups and share knowledge on emission measurement and reduction initiatives. Engaging with government bodies responsible for climate

Read more ...

Volvo CE India - Dimitrov Krishnan
We are encouraged by the Government’s ambition to achieve net-zero emissions and are committed to support the same through our sustainability ambition. We have established a strategy with targets and aspirations in three key areas where we can

Read more ...

GR Infraprojects - Atasi Das
The major components that produce the oxides of carbon in the construction industry are cement and bitumen. For infrastructure development, usage of cement is inevitable, be it buildings, metro rails, tunnels, airports, highways, or any under or above

Read more ...

Tata Hitachi - Sandeep Singh
With a target of Net Zero emissions by 2070 taken by the Government of India, reducing the use of fossil fuels in CE machinery is both a major challenge and an opportunity. Tata Hitachi has identified various projects to be taken up for electrification of different

Read more ...

Beca - Sujatha Manoj
The Construction Industry, as one of the largest contributors of global carbon emissions, can also play a significant role in reducing the emissions. Intelligent sourcing of materials, use of alternate and less carbon emitting materials in construction, or

Read more ...

Master Builders Solutions - Nilotpol KAR
India is the second largest cement producer and consumer in the world after China. The cement industry is conducting extensive research to reduce CO2 emissions. Only conventional technical progress such as thermal efficiency, fuel switching, and

Read more ...

Wirtgen India - Ramesh Palagiri
Sustainable solutions and technologies are firmly anchored in all corporate processes of the Wirtgen Group. The future of road construction must be made smarter and safer and, above all, must maintain a consistent focus on sustainability. This is the

Read more ...

Ammann India - Anand Sundaresan
Ammann is committed to all environmentally friendly initiatives. The Ammann Group has already created a road map for the ESG initiatives, not only in the product manufactured by us but also in all its manufacturing facilities to be environmentally friendly

Read more ...

DB RRTS Operations India - Kumar Keshav
India has set ambitious target to achieve net-zero by 2070. Around 40% of the carbon footprint is generated by construction and buildings together due to various processes like lighting, cooling, and heating of building materials. In the journey to net-zero

Read more ...

ACE - Sorab Agarwal
Reducing emissions and saving the environment is the way forward and the whole world is adopting these measures at a good pace. Going forward, artificial intelligence will also have a major role in the way machines are built and operated; they will incorporate

Read more ...

Puzzolana - Abhijeet Pai
All our plants are designed for automation to ensure effective operation and to reduce power consumption & carbon emission. We are aligned with India’s goal to achieve net-zero emissions by 2070 and are approaching the concept of decarbonization

Read more ...

Egis - Sandeep Gulati
The construction industry faces several issues when transitioning to low-carbon construction methods. The contractors may lack awareness and understanding of low-carbon construction methods, technologies, and best practices, which can hinder

Read more ...