Sekisui: Cross-Wave Caressing Indian Watery Woes

Sekisui: Cross-Wave Caressing Indian Watery Woes
After scoring resounding success by superbly executing over 2000 Cross-Wave water holding and ground water conservation projects in Japan, Sekisui brought this new technology to India early last year and drew overwhelming response from customers across the country. In a short span of one year, it has successfully executed scores of projects in India in areas including Chennai, Hyderabad, Bangalore, Jaipur and has recently secured a mega water conservation project from a multinational company in Gurgaon, says Senior Manager-Marketing, Mr. Manabu Suzuki, in an extensive interactive session with Jeet Singh.

Elaborating on the functioning of the company, he said that Sekisui actually entered into the Indian market in 2007 and started the marketing of its products including fine chemicals, specialty chemicals, plastic floorings, and allied plastic products as pipes. In early last year, it started promoting Cross-Wave which is a unique plastic material with amazing ground water storing, holding and conservation capabilities. To top it all, it effectively arrests the drastically depleting ground water table by harvesting, storing and conserving rain, drainage and flood waters.

Sekisui: Cross-Wave Caressing Indian Watery Woes

Explaining the installation process, he said that first of all a plastic sheet is pasted underneath for effectively checking leakages and then plastic material is stacked in multiple layers. The process of installation including placing and pasting sheet and stacking cross wave material is very simple. In fact, the entire process is very easy and can be carried out manually without using any equipment and involves no repairing after installation thereby saving lot of time money and energy. It is a tight, light-weight and tough material placed in the underground reservoir with no possibility of leakage and has already achieved hundred percent success rate. The space exactly over the reservoir can gainfully be used for multiple purposes including gardening and parking lots and easily can withstand 25 tons truck load and 45 tons fire extinguisher tender weight. The polypropylene material put to use during installation has excellent physical and chemical properties and is eco-friendly keeping water and environment free from pollutants.

Talking about the distribution network, Mr. Suzuki said that the company has set up dealership network in high demand areas including Delhi, Mumbai, Chennai, Bangalore, and is currently extending its ambit to north and north western states including Maharashtra and Gujarat. It is currently receiving good number of enquiries mainly from the government and private sector players and to further push its business, it has decided to approach building biggies like DLF, Unitech and API Ansals to encourage the developers to install cross wave water holding and conservation system in their residential housing and commercial complexes. Alongside it is also educating local consultants, architects, civil engineers, and contractors as a part of its promotional drive to further expand its business operations.

Cross-Wave system has unusual water holding material for rainfall accumulations and can be installed quickly inside underground reservoirs and has been awarded ARSIT certification as the Japan's latest and hi-tech product for ground water conservation and water harvesting purposes.

Sekisui: Cross-Wave Caressing Indian Watery Woes

In his concluding remarks, he said that the global warming, drastically dwindling ground water table and increased focus of the governments around the globe to build environment-friendly green buildings ensuring the optimum use of the available water resources. In view of this, the system can increase water use efficiency by 20% to make up for the 50% projected water shortage by 2030. Water conservation initiatives are currently in various implementation stages in other Asian countries including China to bridge the widening wedge between the demand and supply of water to a half by 2030. The emerging situation on the water front in India and China, the two fastest growing economies of the world, has in fact opened up umpteen business avenues to the Cross-Wave water holding and ground water conservation system of Sekisui.
NBMCW May 2011
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