"Ever since our entry in the Indian construction market in 2006, followed by setting up of our own subsidiary ‘Sany Heavy Industry India Private Limited,’ business has been good so far for our crawler cranes. We are much positive for volumes to grow based on firm demand fundamentals," says Mr. Richard Deng, Managing Director, Sany Heavy Industry India. He informs, "crawler cranes sold by us with a range of 50-70, 80-100, 150-300 and 630 tons have been imported from China and we have sold two hundreds units so far.
However, importing makes the cranes expensive for Sany to sell and this is when other Chinese manufacturers are tapping the market with pricewise competitive products offering. Mr. Deng says, "I want to mention that we offer premium products which are at least 20% costwise dearer than products made available by our Chinese competitors in China as well as in India. By retaining our premium position, we look forward to have a decent market share. We are also trying to make our products cost competitive by replacing the imports with indigenization of the cranes at our newly set up plant in Pune."
The company will initially start assembling cranes with the capacities of 80-100-150-250-300 tons while the assembling of 600-650 tons crane will take place in later stages depending on market demand." "We’ll launch our first local manufactured Crawler Crane by the end of this year," says Mr. Deng.
Sany plans to retain and expand its market presence in India by offering competitive customer services. According to Mr. Deng, "We intend to score over other manufacturers by offering value added services to our customers and with a view to perform well, we have acquired maintenance vehicles loaded with tools required for maintenance. Service engineers accompanying the vehicles, will assist customers to undertake preventive maintenance. Besides, our service engineers will also visit customers to provide maintenance support free of cost. We will provide optimum customer support through our pan India presence in 17 locations both in metro and non metro cities and 13 warehouses.