Raj Petro Optimistic on Lubricant Demand

N.C. Sekharan
"Raj Petro manufactures and markets the entire range of engine crankcase oils, transmission oils, hydraulics, greases and coolant required for on- and off-highways construction equipment segment. We keep launching new products on a continuous basis, depending upon technology changes and future trends, keeping in line with market demand. We have the capability to serve customers across the country using our nationwide distribution and sales network. With the high level of optimism being witnessed due to formation of stable government, we expect a sturdy increase in mining output and new infrastructure projects, creating a strong demand for lubricant," says N. C. Sekharan, Vice President - Direct Business, Raj Petro Specialties Pvt. Ltd. in an interview of S.A.Faridi.

How does Raj Petro see demand of lubricants from the construction and mining equipment segment in the wake of stable government at the centre and what could be major growth drivers?

With the high level of optimism being witnessed around us, one should reasonably expect a sturdy increase in mining output, particularly in coal output, as well as the announcement of a spate of new infrastructure projects. These drivers are bound to increase the demand for lubricants significantly from these two segments.

Please provide an overview of Raj Petro's Indian and overseas operations. What is your complete product portfolio for on-and off-highways construction equipment?

We are currently operating throughout the country after establishing a nation-wide distribution and sales network. We have the capability to serve customers across the country using this network. Our export department caters to requirements of overseas customers. For the sake of serving the Middle East and African markets, we have already established a sales office and supply source at Dubai. We manufacture and market the entire range of engine crankcase oils, transmission oils, hydraulics, greases and coolants required for this segment.

What is the USP of your offerings? How well is the company positioned to provide customized solutions? A word about your R&D Wing and tie up with OEM.

We offer the most advanced types of high performance engine oils across our product segments. These products are formulated with high quality Gp 2 and Gp 3 base oils and specially selected additive technologies. We have secured approvals from the leading global OEMs for our premium products. In India, we have conducted monitored Field Tests totalling about 2 million kms, in order to demonstrate the real capabilities of our products. We have been able to demonstrate extra long drain intervals with our oils with increased levels of engine protection and wear control.

Could you please elaborate on Raj Petro's newer advancements in lubricants offerings and approach behind offering valued products?

As India continues to advance towards higher levels of exhaust emission control and lower CO2 emissions, new engine technologies are being deployed by the OEMs. These advancements require specialized high performance oils that cater to the new design engines and also offer protection to the sensitive exhaust after treatment devices. Also, in pursuance of the new fuel economy norms now being stipulated, we perceive new opportunities to develop energy efficient engine and transmission oil technologies working in close collaboration with the OEMs.

Raj Petro Lubricant

What is the nature of support rendered, precisely for used oil testing, on site condition monitoring analysis as preventive maintenance tools for higher equipment uptime and cost efficiency?

We manage a comprehensive used oil condition monitoring system for our customers, which assists them in changing oils at prescribed service intervals and is also capable of predicting engine malfunctions which can then trigger rapid preventive maintenance initiatives. These initiatives help the fleet and mining machinery operators to reduce their downtime and also the total cost of ownership. More importantly, this support also helps the fleets to achieve higher levels of operating efficiency.

What is Raj Petro's prime strategy towards ensuring brand promotion of its lubricants?

We conduct technical seminars and workshops for our direct customers. We have recently started media advertising in selected trade magazines. We also participate in industry exhibitions and technical seminars in order to promote the Zoomol brand.

A word about your distribution network and strategic stock points.

We now operate in about 13 states of India with fully equipped warehouses and distributors. We also have placed dedicated sales staff at all key locations, in order to lend more customer focus to our marketing efforts.

Do you have any expansion program in terms of product launch and capacity expansion?

We have sufficient manufacturing capacity right now to take care of our short term growth plans. New products are launched on a continuous basis, depending upon technology changes and future trends, keeping in line with market demand.
NBM&CW - July 2014
Trimble: Revolutionizing Construction Projects with Smart Technology

Trimble: Revolutionizing Construction Projects with Smart Technology

With its smart technology, Trimble is helping contractors manage construction projects on time, improve equipment efficiency, bring higher productivity, worker safety, and complete project economically with desired quality.

Read more ...

Terex Brand Finlay: Application-Driven Crushing & Screening Solutions

Terex Brand Finlay: Application-Driven Crushing & Screening Solutions

Alan Witherow, Product & Applications Manager, Finlay in an interview with P.P. Basistha on the sidelines of Texcon 2023, informed that Finlay, a Terex product brand, is working towards making the crushing and screening solutions more

Read more ...

Jaso India Prioritising Customer's Satisfaction with Reliable Cranes

Jaso India Prioritising Customer's Satisfaction with Reliable Cranes

“Our cranes are designed as per FEM regulations and are equipped with all the necessary safety features required for safe operations. Our aim is to be trusted and reliable material lifting partner for our customers.” Vishal Sharma, Managing Director

Read more ...

Agrani Enterprises Waterproofing Infrastructure for Longevity & Safety

Agrani Enterprises Waterproofing Infrastructure for Longevity & Safety

“Embracing technological advancements can ultimately lead to more efficient and cost-effective construction practices. This is because the integration of technology in construction companies, particularly in waterproofing, repair, and retrofitting

Read more ...

3D Concrete Printing Workshop with Live Demos

3D Concrete Printing Workshop with Live Demos

Advances in robotics, materials science, and digital design have paved the way for the development of sophisticated 3D concrete printing systems capable of constructing large-scale structures with precision and efficiency. Dr. Vishal Thombare

Read more ...

Jal Shakti Restoring Water To The People of India

Jal Shakti Restoring Water To The People of India

Shri Gajendra Singh Shekhawat, Union Minister, Jal Shakti, shares with S.A.Faridi & Maria R, the challenges and initiatives being taken by the ministry towards effective water management and availability of safe drinking water for India’s burgeoning

Read more ...

Dam Safety Society: Scientific, Technological & Systematic Management

Dam Safety Society: Scientific, Technological & Systematic Management

Dams are critical infrastructure for storing water for a variety of uses like drinking, irrigation, power generation, industrial, domestic, and recreational uses. Managing the precious water assets requires systematic management and

Read more ...

Powerscreen: Strong & Reliable Electric & Hybrid Crushing Machines

Powerscreen: Strong & Reliable Electric & Hybrid Crushing Machines

Powerscreen is actively engaging with its customers to glean information on their job requirements and suggestions, and accordingly making enhancements in its products like Electric & Hybrid Crushing Machines, making them more

Read more ...

Sany India: Batch Mix Plants, Excavators, Cranes & Pilig Rigs

Sany India: Batch Mix Plants, Excavators, Cranes & Pilig Rigs

This achievement is a testament to SANY India’s commitment to provide high–quality, reliable and innovative equipment to the Indian market. Surpassing 30,000 machines operating across India fills us with immense pride. This significant milestone

Read more ...

Paving The Way for More Efficient And Timely Construction & Manufacturing Processes

Paving The Way for More Efficient And Timely Construction & Manufacturing Processes

Transformation of the infrastructure industry is vital for mitigation of climate challenges and the Blue-Green infrastructure offers a sustainable and self-healing solution for the problem at hand, informs Nikhil Jain, CEO, Qubik Group

Read more ...

MCOS Global: Solutions to Reduce Project Delays & Achieve Sustainability

MCOS Global: Solutions to Reduce Project Delays & Achieve Sustainability

Subhashis Kar, Managing Director, MCOS Global presents possible solutions and measures to effectively reduce delays in infra construction projects and bring sustainability in urban developments. MCOS Global is a prominent player

Read more ...

EXCON 2023: Showcasing Construction Industry’s Resilience and Vibrancy

EXCON 2023: Showcasing Construction Industry’s Resilience and Vibrancy

I am sure that a lot of excitement and enthusiasm is building up for the coming week when EXCON 2023, one of the largest construction equipment and technology trade fairs in the world, will open its door to welcome all the

Read more ...

Shri Gadkari discusses on road construction policies, technologies, challenges

Shri Gadkari discusses on road construction policies, technologies, challenges

In a prelude to EXCON 2023, Hon’ble Minister Shri Nitin Gadkari, Ministry of Road Transport & Highways, Government of India, discusses with S. A. Faridi,Group Managing Editor, various aspects of road construction including policies

Read more ...

ICEMA: equipment industry growth prospect, challenges, training etc

ICEMA: equipment industry growth prospect, challenges, training etc

V. Vivekanand, President - ICEMA and Managing Director - Caterpillar India, shares his views on the growth prospects of India’s construction equipment industry and the need for it to embrace higher technology standards to solidify its position

Read more ...

BAI working on construction technologies, sustainability, standardization

BAI working on construction technologies, sustainability, standardization

According to S. Narsimha Reddy, President, Builders’ Association of India, modern construction technologies, use of sustainable building materials and standardisation are important for achieving project completion timelines

Read more ...

COAOI creating favorable environment for crane rental companies

COAOI creating favorable environment for crane rental companies

COAOI engages with the government and relevant stakeholders to promote a more conducive business environment so that crane rental companies can operate efficiently and contribute to the nation’s infrastructure development while maintaining safety

Read more ...

CERA: rental co. instrumental in construction equipment industry growth

CERA: rental co. instrumental in construction equipment industry growth

Rentals are paving the way forward for the construction equipment industry, and to ensure long-term resilience and growth, we are championing initiatives like unity, standardization, and commitment to fair practices

Read more ...

JCB India: Hi-tech Excavators, Telehandlers, Backhoe Loaders & AWP

JCB India: Hi-tech Excavators, Telehandlers, Backhoe Loaders & AWP

JCB is a leading construction equipment manufacturer with a comprehensive range of products that include mini excavators, skid steer loaders, telehandlers backhoe loaders, access platforms, compactors, excavators

Read more ...

Volvo CE: Time-Tested Excavators, Compactors & Asphalt Pavers

Volvo CE: Time-Tested Excavators, Compactors & Asphalt Pavers

Volvo CE started its India operations in 1998 to manufacture crawler excavators, soil compactors, and asphalt pavers. In 2022, it introduced time-tested quality machines like the EC300DL BH, custom-built for quarries, and Volvo EC480D

Read more ...

Wirtgen: Advanced Road Construction, Crushing & Screeing Equipment

Wirtgen: Advanced Road Construction, Crushing & Screeing Equipment

With its various product brands WIRTGEN, VÖGELE, HAMM, KLEEMANN and BENNINGHOVEN, the WIRTGEN GROUP covers the entire road construction process chain from processing, mixing, paving, compacting, and road rehabilitation to

Read more ...

To get latest updates on whatsapp, Save +91 93545 87773 and send us a 'Saved' message
Click Here to Subscribe to Our eNewsletter.