“Participation at IMME to Give a New Dimension to our Business.”

Says Mr Dheeraj Panda, Head Marketing and Key Accounts of Sales, Hyundai Construction Equipment India

What would be the focus of your company's participation at IMME India's largest trade fair dedicated to the mining industry to be held in Kolkata in December, this year?
IMME undoubtedly being the largest trade fair of the mining industry in India and US. as the partner country, the exposure and the opportunities will be bigger this year providing an excellent platform for exhibitors, buyers and delegates who share a common outlook towards, joint venture, technology transfers and strategic business alliances. Our major product focus being on excavators from 30T and above category, we will also be concentrating on developing potential customers database through Hyundai spirit of creative wisdom, unwavering drive and customer delight.

What will be the products or services to be launched or displayed?
We're majorly concentrating on excavators ranging from 30T to 80T, apart from introducing our technologically advanced 9 series excavators in 14T and 22T category as well as the cost effective and value for money wheel loaders in 3T and 5T category this year. Other products that will be displayed are a wide range of excavator parts as well as buckets.

Do you think that participating at IMME would help in promoting company's marketing objectives and vivificate a new dimension to its business areas?
Absolutely! With India's mining segment bourgeoning and the market diversifying, participating in IMME will definitely help give a new dimension to our business.

With over 500 participants, IMME will provide us a great opportunity to showcase our products and services among the targeted audience and to satiate them with our technologically advanced value for money machines along with our excellent after sales support. All this in turn will help us move towards our marketing objective of selling 2700 units and increasing our market share of 17% by the end of this year.

An overview about your company progression and its important business areas serving the mining & construction industry.
Hyundai started with an initial investment of Rs.300 crores manufacturing excavators. Over the time with increase in products demand and market needs, another Rs.100 crore was invested on expansion of production lines and on CKD warehousing. The investments are yielding good returns and it is visible through Hyundai's growing market share. Hyundai started with less than 5 percent market share in the excavator industry in 2007 and today it enjoys around 17%.

With the amplifying mining segment and increasing customer demand, we felt that it was the need of hour when we introduced excavators ranging from 30T to 80T considering the tremendous market potential and growth. We have recently introduced by far the most advanced excavator in Indian excavators industry with the launch of 9 series. These excavators further enhance fuel efficiency and productivity as they are calibrated with industry first features.