Mr. Abraj Vettuparampil - Managing Director, MASA India
Masa has been operating in India for quite some time. What has been the market response to your products and services?
What are Masa products available in India to serve country’s expanding construction industry?
We are serving the construction industry globally with state-of-the-art machines to produce mass production of building materials using less manual labor and environmental impact. MASA does not discriminate between countries. We make all machines matching international standards and supplied machines to more than 70 countries. We have wide range of machineries to produce blocks, pavers, kerbstones, AAC blocks, AAC panels, tiles, Fly ash bricks, and so on. We assure our customers international standard machinery with state-of-the-art technology and generations of service.
With current focus on green buildings, how would Masa machines help energy conservation and eco-friendliness manufacturing?
Despite its manifold advantages, why AAC manufacturing has not ushered in our country in a big way?
The main reason was the lack of awareness and the absence of masonry institutions educating the users. Also until recently, power plants were able to get licenses without having effective handling and processing facility for fly ash. Huge initial investment required for establishing AAC plants compared to other building products is also the reason for slowing AAC growth in India.
How do you foresee the prospects of setting up of Masa AAC plants in India as the country is preparing to set up more power plants?
MASA is supplying fly ash brick plants and AAC brick and panel plants for many years. Because of the increasing awareness about the advantages of AAC and fly ash brick and also because India is planning to have more coal power plants in the next decades, the requirement for fly ash brick plants and AAC plants will multitude in the near future. In many countries, AAC plants and products get government incentives because of its environment-friendly manufacturing and usage. Once this practice also comes to India, AAC products will have great demand.
A word about MASA, its marketing network and services.
As I mentioned, MASA is a 105-year old German company having more than 2000 machines in production currently in 70 countries. We have major market share in most parts of the world. In India, we have sold many machines and are consistently growing due to the reliability of our machines, outstanding services and technological leadership. Our customers are our salesmen. Their experience with MASA machines help us to sell more machines.
NBMCW February 2011
