Mr. Sun Mu
"Lonking products are quite up to the standards of the Indian market. The current focus of Lonking India is to establish a solid distributorship with a local partner to provide quicker services to the local customers to improve the market position significantly. Lonking may consider to set up a manufacturing facility for more comprehensive availability of machines and their parts in the country with the increase of its market share," says Mr. Sun Mu, General Manager, Lonking Machinery India Pvt. Ltd, in an interview with S.A.Faridi.

At the outset, please brief us about your current organizational presence in India. What are the specific construction equipment products and services being promoted and marketed by Lonking here?
Now, Lonking Machinery India Pvt. Ltd., is eagerly looking for the competent distributors and its purpose is to supervise the operation of distributors in marketing and after sale services. Wheel loader is the main product being promoted and marketed by Lonking in India. Besides these, compactor, forklift and excavator will also be marketed.

Lonking Machinery

What has been the response of market to Lonking’s products and services and how does the company propose to consolidate its position in the country in the years to come?
The products are quite up to the standard of the Indian market and the services are directly provided by Lonking. The most important thing now is to establish a solid distributorship with a local partner to provide quicker services to the local customers so that the market position will get improved significantly. Lonking is now in touch with potential distributor for long-term business relationship.

India is emerging as one of the best destinations to promote and market construction equipment and services with high demand for such products and services. In such a situation, what products, components and services from Lonking would find increased usages by the Indian companies?
Wheel Loader and Excavator will enjoy a big market share with the increasing demand from the Indian customers.

Lonking Machinery

In the process of promoting and marketing your products in the country, do you envisage competition from the existing players? What are the plus points in your favor–the price of the product, its engineering excellence, proactive after sales and customer care services to offset the competition?
Lonking is at the top in terms of sales quantity of Wheel Loaders in the world. It has many advantages over other players which will help Lonking to succeed in the Indian market.

On the other hand, Efficiency is the strength of our company. We serve the market most efficiently. Our products in customer’s job site work efficiently, as a result the return on investment for customer can be realized efficiently. “Efficiency” is present in the whole process from R&D, manufacturing, delivery, service, spare parts supply and all throughout.

In the long-term, would you confine yourself with distribution arrangement or could consider for setting up manufacturing facility in the country to take advantage of India's vast market opportunities?
In the first step, distribution arrangement is the mainstay of marketing. We intend to officially launch our partnership with our distributors in India whom we believe share the same goal with us and will be able to partner in serving the Indian market. Collaboration with overseas potential partners based on win-win principle is anticipated and such kind of cooperation should be beneficial to both companies and comply with both company’s long-term development strategy.

Lonking Machinery

With the increase of market volume and market share in India, Lonking may consider setting up a manufacturing facility for more comprehensive availability of machines and parts.

A word about Lonking Holdings Ltd, its manufacturing facilities, technical and marketing strength in China, its complete product range, after sales services, market share in China and in global market?
Lonking Holdings Limited one of the largest construction machinery manufacturers in China was founded in 1993 and has 18 wholly owned subsidiaries at present. Its manufacturing facilities are located in Fujian, Shanghai, Jiangxi and He’nan provinces with total site space of over 3 million square meters for maximizing geographical advantages.

The company manufactures wheel loaders, excavators, road rollers, motor graders, forklifts and their main components such as transmissions, torque converters, axles, hydraulic components, gears, tubes & hoses, drive shafts, etc.

Lonking’s after-sales department supports the dealers and caters to fulfill customers’ requirement in regard to servicing and supporting the products with the best parts back up. Lonking complete after sales service provides: training and technical support to distributors, field support to end users and also offers parts support in plenty.

In 2008, Lonking sold around 30,000 units of wheel loaders with more than 20% market share in China that made Lonking No. 1 in terms of sales quantity of wheel loaders in the world. Lonking will continue to put its efforts in developing and manufacturing high efficient and environment-friendly products and play a major role in the global economic development and human civilization.
Moteurs Baudouin
We are fully geared up with the technological advancements required to meet the CPCB IV+norms with our flexible and dependable power solutions. Gurunath Kulkarni. For over 100 years, Baudouin has been designing the highest quality diesel and gas engines for

Read more ...

Builders Association of India: Bridging the Gaps
Nimesh Patel, President, BAI & Managing Director, Maruti Infrastructure Limited, discusses the challenges and issues faced by the construction and real estate industries of India; why BAI is propagating a Unified Standard Contract Document, and how the

Read more ...

Volvo CE India: Designing Machines to Give Power & Precision
Volvo machines are 10-15% more fuel efficient, they comply with CEV IV emission norms, and can run on alternative eco-friendly fuels such as biodiesel. We lay strong emphasis on operator training for efficient use of every machine that we sell, avers Dimitrov

Read more ...

Tata Hitachi India: Developing Indigenous High-Tech Machines
To serve the Indian infra development sector more industriously, we will continue to undertake extensive R&D and introduce machines with high-tech features, cost-effective solutions, high performance, and fuel efficiency, avers Sandeep Singh, Managing

Read more ...

L&T: Industry Leading Initiatives & Achievements
Arvind K Garg, Senior Vice President and Head, L&T Construction & Mining Machinery, enumerates the technologies and products introduced by Komatsu and L&T, the company’s extensive customer service programs, and proactive skill development initiatives which

Read more ...

ACE: Electrifying the Industry
Sorab Agarwal, Executive Director, informs that the company is set to become India’s first ‘swadeshi’ manufacturer of electric construction equipment with the launch of a fully electric mobile crane, whose technology has been developed indigenously at their

Read more ...

Terex: Strengthening Foothold Across India
Jaideep Shekhar, Managing Director, Asia & EMEAR, informs that the company will continue to strengthen its foothold in the Indian market by bringing in new technologies, expanding its product portfolio, and entering new construction territories. Its aim is to

Read more ...

Schwing Stetter India: Formulating Plans to Adapt to Demand Trends
V.G.Sakthikumar, Managing Director, informs that since sustainability is an integral part of the company, they are pursuing collaborations and R&D to bring innovative solutions, increase usage of green energy in its facilities, and reduce carbon

Read more ...

Escorts Kubota: Prioritizing Customer Benefits
Sanjeev Bajaj, Chief Executive, Escorts Kubota Limited, is confident that 2023-24 will be a great year for the CE business and demand may be more than the current capacity, largely led by domestic consumption due to the infra push by the Government before the

Read more ...

Puzzolana Group: Increasing Operational Efficiencies
Abhijeet Pai, President, informs that the company’s wide ranging value-added services for its customers has positioned it as a total solution provider in the Crushing & Screening Industry. The focus at bauma this year will be on M-sand, aggregates, railway

Read more ...

Sany India: In Sync With Changing Trends
Dheeraj Panda, Chief Operating Officer - Sales, Marketing & Customer Support, Sany India, informs that the company has taken a significant step forward towards sustainability with its B-V biodiesel machines, and is also testing electric technologies for

Read more ...

CRCHI: Making Tunnel Construction Smarter & Safer
CRCHI is positioned in world markets as a large enterprise with a strong focus on research, design, and manufacturing of customized underground engineering and rail transit equipment, informs Song Shuang, Vice Managing Director, Overseas

Read more ...

Manitou South Asia: Widening Industrial Footprint in India
Hafeez Khan, Managing Director, informs that the company is well-equipped to meet the higher anticipated demand in FY23-24 with its versatile material handling solutions, value-based services, and strategic partnerships with rental companies. Bauma is the perfect

Read more ...

KYB Conmat India: Focus on India-Centric Equipment
Premraj Kashyap, MD, informs that the company is fully geared up to meet upcoming demand in FY23-24 and has added a lot of innovative products to their Concrete Equipment portfolio, including a new range of Self-Loading Concrete Mixers. The government intends

Read more ...

JCB India: Committed to India’s Growth Story
Sales of construction equipment, a barometer of economic activity, is expected to increase in double digits in the ongoing financial year on the back of increased government spending on infrastructure projects, especially in rural areas, observes Deepak

Read more ...

Wirtgen India: Enabling Sustainable Construction
The Wirtgen Group and John Deere are working on various smart technologies, including electric machines, and on sustainable construction through its recycling business, informs Ramesh Palagiri, Managing Director & CEO. Wirtgen’s production systems are

Read more ...

Ammann India: Forging Ahead
Anand Sundaresan, Managing Director, discusses the grey areas in the construction equipment industry of India and how the company’s technologically advanced systems and processes can help meet many of the challenges; and factors that are differentiating

Read more ...

CDE Asia: Sourcing Sand Ethically for the Construction Industry
With the advanced recycling solutions now available, it is possible to achieve a self-reliant, circular economy where different waste streams can be recycled and converted into high-quality sand and aggregates for use in construction, informs Manish

Read more ...

Etrack: Offering the most Advanced & Green mobile Crusher & Scalpers in India
Keestrack is introducing the most advanced and innovative technology for crushers and scalpers through its manufacturing facility in Neemrana, Rajasthan. Swaminathan Dhandapani, CEO, discusses the company’s strategies to drive business in India

Read more ...

LiuGong India: Committed to Make in India
Nischal Mehrotra, Vice President - Sales & Marketing, informs that the company has expanded its product offerings with large tonnage excavators, mini excavators, dozers, electric wheel loaders and trucks, and is geared up to meet the anticipated higher

Read more ...

×
Sign-up for Free Subscription
'India Construction Week'
Weekly e-Newsletter on Construction Industry
Get the latest news, product launches, projects announced / awarded, government policies, investments, and expert views.
Click here to subscribe.