Leyland Deere to achieve a pan-India status by March 2013

P Ravi Shankar
We currently have a network of over 86 customer touch points across 14 States in India and we will achieve a pan-India status by March 2013. Owing to the encouraging market response that we have received for our first product, the Leyland Deere 435 Backhoe Loader, we aim to rapidly expand our network to 300+ customer touch points by the end of the 2013-14 fiscal, says Mr. P. Ravi Shankar, CEO, Leyland Deere, in an interview with S.A.Faridi.

Last year, the company launched its first product - Backhoe Loader. What has been its market response so far? Has the company been able to reach pan-India presence stage in the market?
It has been our endeavor to engineer a machine that is ideally suited for the Indian operating conditions, delivering value on the key customer requirements such as low fuel consumption, low operating & maintenance cost, higher reliability & durability, and supported by an excellent product & customer support. A measure of our success has been the encouraging customer response and acceptance that we have thus far received, with our customers placing repeat orders within the States where the Leyland Deere 435 BHL has been launched. Our network will achieve a pan-India status by the end of this fiscal year 2012-13.

Backhoe Loader

Based on a study of application of your Back hoe loader, the company had plans to redesign BL's entire geometry to take higher load and enhance its rock-breaking capabilities that your competitors are already offering. What is the current status of this technical exercise?
Both the Design & Manufacturing technology that are used to produce the Leyland Deere 435 Backhoe Loader provide higher reliability & durability for the Indian Market that demands higher duty cycle, tougher operating conditions & applications. All key applications including applications with corner load conditions were mapped & the 435 BHL was extensively tested in all of these applications. Today, the Leyland Deere 435 BHL population in the market is being used in a wide range of applications, some of which include very tough conditions. The Leyland Deere 435 BHL will soon be available with additional attachments such as breakers, combination buckets etc., which will further increase its application range.

Apart from above product line, what is the current status of developing other CE products to compliment construction equipment range of the company?
The CE market is set to grow in the long term with the government's continued focus on infrastructure projects. Leyland Deere will consider appropriate CE products suitable for the market & will provide the same on the long run. Our immediate focus for now is on the Backhoe Loader & Wheel Loader product lines which together constitute over 50% of the CE product space.

What are the salient features of company's Customer Care package, including information about company well placed distribution network, pre- and post-sales services and spare parts supply facilities?
To ensure that our customers get the best uptime in the industry, the Leyland Deere 435 BHL is supported by an innovative customer care package called the C.A.R.E. Program which is being delivered through the highly efficient Leyland Deere channel network that is rapidly growing across the country. The C.A.R.E. Program includes an extended warranty of a year after the 1st year of warranty, industry-best restoration time for the equipment, periodic engineer visits to the customer during the warranty period and also an insurance cover of Rs.2 lakhs for the customer's operator.

What is company's assessment on how the CE market in the country would unfold in future? Is the present phase temporary; and CE market is expected to bounce back massive infrastructure development waiting ahead?
The demand in the construction equipment market is largely driven by the planned investments for infrastructure projects and the economic growth of the country. Under the on-going 12th Five Year Plan (April 2012 – March 2017), the government has planned for an investment of nearly $1 trillion on infrastructure. This investment is double that of the 11th Five Year Plan and is the highest ever for a Five Year plan. If supported by faster environmental clearances, land acquisition and project clearances, this will have a positive impact on the construction equipment industry. The present phase is temporary and the CE market will bounce back supported by these factors.

Do you think in the present slowdown phase, the CE companies need to tweak their business models in terms of more proactive brand marketing, re-visit their distribution strategies and fine tune their operations so as to remain relevant in the present market environment and bounce back as the situation improves having initiated such measures? How is the company dealing with the present slowdown spell to maintain positive business performance business sentiments within and outside?
The CE market is going through a slow down due to delay in project clearances, delay in land & environment clearances and increased fuel & production costs. This is expected to continue in the next year as well, after which the market will subsequently bounce back. Being a new player with a growing network, the current slowdown is not a concern for us at Leyland Deere. Our focus will continue to be in expanding our channel & network, and in preparing ourselves to make the best of the opportunities that will arise when the market grows.
NBM&CW February 2013
Exploring Innovative Road Construction Technologies and Methods

Exploring Innovative Road Construction Technologies and Methods

Highway industries are implementing sustainable and new technologies for constructing environmentally friendly, world-class, long-lasting roads. The present edition brings some of the technologies that are currently underway in India. They include

Read more ...

Allcargo: Technology Enabling Inclusive Environment for Women

Allcargo: Technology Enabling Inclusive Environment for Women

As technology continues to drive innovation in logistics, diverse perspectives are essential for tackling complex challenges. Women's contributions are increasingly integral to technological advancements in the field, fostering creativity

Read more ...

Aardour Worldwide Logistics: Fostering Leadership Opportunities For Women

Aardour Worldwide Logistics: Fostering Leadership Opportunities For Women

“Increasing representation, closing the gender gap, and implementing targeted initiatives will empower more women to pursue careers in logistics, fostering leadership opportunities, entrepreneurship, and skill development for

Read more ...

Indicold: Technological Integration widening Women's role in Logistics

Indicold: Technological Integration widening Women's role in Logistics

Traditionally, the male dominated logistics industry was associated with heavy lifting work, where people got an entry level job and worked their way up. With changing times and mindsets, this perception has changed. Today, multiple

Read more ...

Jet Freight: Bringing Diverse Perspectives and Contributions Through Women

Jet Freight: Bringing Diverse Perspectives and Contributions Through Women

The role of women in technology and innovation within the logistics sector is poised for positive evolution in the coming years, driven by several key trends and factors. Efforts to create inclusivity are gaining momentum, with companies

Read more ...

JTL: Encouraging Gender Diversity to enhance Quality of Service

JTL: Encouraging Gender Diversity to enhance Quality of Service

Just as a successful business requires a reliable team, managing personal and professional responsibilities demands a robust support system. This can take various forms, from involving your spouse and grandparents to hiring a reliable

Read more ...

KSH Group: Fostering an Inclusive Environment

KSH Group: Fostering an Inclusive Environment

The unique perspectives that women bring to their responsibilities and roles at the workplace, foster collaboration, productivity, and superior service delivery, which are leading them to take senior positions that historically

Read more ...

KSH Distriparks: Digitalization and Automation closing Gender Gap

KSH Distriparks: Digitalization and Automation closing Gender Gap

Reflecting on my journey in logistics, I've encountered typical challenges faced by women in navigating male-dominated environments and overcoming career hurdles. To overcome these obstacles, I've focused on enhancing my expertise

Read more ...

MLG: Bridging the Knowledge and Skill Gap

MLG: Bridging the Knowledge and Skill Gap

“Recognizing the urgent need for diversity in talent, MLG assumes a pivotal role in bridging the knowledge and skill gap within the logistics sector. We are dedicated to actively encouraging and supporting women to pursue fulfilling

Read more ...

NCS: Helping Women Bring Valuable Skills to the Industry

NCS: Helping Women Bring Valuable Skills to the Industry

I found myself having to navigate a predominantly male environment, both among colleagues and drivers, who were unfamiliar with working alongside female seniors. This presented difficulties, but I approached the situation with

Read more ...

Snowman Logistics: Promoting Gender Diversity Through Training Programs

Snowman Logistics: Promoting Gender Diversity Through Training Programs

To promote women's advancement in logistics, both the industry and government can implement initiatives like mentorship programs, training programs, equal representation in leadership roles, flexible work arrangements, networking events

Read more ...

SuperProcure: Enabling Gender Inclusivity

SuperProcure: Enabling Gender Inclusivity

The logistics industry has transformed the role of women and the level of their engagement in this industry. Traditional logistics used to be a space where 80% of manpower was put into fieldwork, making it a male-dominated industry where

Read more ...

TVS ILP: Crafting a More Inclusive Environment for Women in Warehousing

TVS ILP: Crafting a More Inclusive Environment for Women in Warehousing

Amid the echoes of machinery, a silent revolution is brewing in the Indian warehousing industry. In the clatter of crates, we find the rhythm of change. Traditionally characterized by its inherent nature to employ more men and

Read more ...

MSDE: Building Skilled Workforce for India's Construction Sector's Growth

MSDE: Building Skilled Workforce for India's Construction Sector's Growth

MSDE’s skill development programs ensure that construction workers not only gain proficiency in traditional construction techniques but also acquire digital literacy skills that are now essential for technology-led construction practices.

Read more ...

CIDC: A Multifaceted Approach for Skilling the Construction Workers

CIDC: A Multifaceted Approach for Skilling the Construction Workers

CIDC adopts a multifaceted approach for skilling of construction workers. By recognizing existing skills and offering comprehensive training programs, internships, and executive development opportunities, CIDC empowers professionals at all

Read more ...

IESC: A Collaborative Approach to Skilling the Construction Workforce

IESC: A Collaborative Approach to Skilling the Construction Workforce

IESC bridges the skills gap in infrastructure construction equipment operation and maintenance with their NSQF-aligned programs, industry collaboration, focus on emerging technologies, and initiatives to create a skilled

Read more ...

NAC: Skilling Construction Workforce With Industry-Driven Practices

NAC: Skilling Construction Workforce With Industry-Driven Practices

National Academy of Construction (NAC) leverages industry-aligned curriculum, qualified trainers, and strong industry connections to equip construction workers with skills they need to succeed.

Read more ...

CREDAI: Upskilling Construction Workforce & Promoting Worker Welfare

CREDAI: Upskilling Construction Workforce & Promoting Worker Welfare

CREDAI champions construction worker training, safety, and social skills development. A total of 1,00,000 workers have been trained by Credai Kushal. The last couple of years have seen unprecedented increase in residential and commercial real estate

Read more ...

CASE Construction Equipment: Empowering Operators Through Skill Development

CASE Construction Equipment: Empowering Operators Through Skill Development

CASE Construction Equipment empowers operators by investing in their skill development through comprehensive training, third-party certification, and strategic partnerships aimed at fostering operator success and industry growth.

Read more ...

To get latest updates on whatsapp, Save +91 93545 87773 and send us a 'Saved' message
Click Here to Subscribe to Our eNewsletter.