L&T CASE Optimistic About Future Market Share
Strong customer focus has been one of the company’s guiding philosophies. It has been a conscious effort on our part to continuously invest in Research and Development ensuring that customers get the most updated and technologically superior products. The machines that help customers to operate with low operating cost while providing the advantages of better productivity and reliability, says Mr. D.V. Junnarkar, Head – Marketing, L&T–CASE Equipment Private Limited in an interview with S.A.Faridi. Excerpts.

Kindly introduce L&T–CASE to our readers both its manufacturing and marketing operations.
L&T-CASE is a joint venture of L&T and CNH America LLC (a wholly owned subsidiary of CNH Global N.V.). Its manufacturing facilities at Pithampur, MP, are certified under ISO 9001-2008 for design, manufacture, sales and service of Backhoes Loader and Vibratory Compactors.

The machines are marketed and serviced by its marketing division, headquartered at Mumbai through a network of 54 dealers and complemented by L&T-CASE Zonal and Area offices across the country.

What are the salient features and engineering facilities the company has put in place to produce high quality products?
L&T-CASE's state-of-the-art facility at Pithampur incorporates the best international practices of lean manufacturing and single piece flow technology. The new plant has been upgraded with laser cutting machine, sophisticated robots, tooling, etc. to produce high quality of product and reliability.

The latest technology incorporated has substantially enhanced the periodic oil and filter change interval in Backhoe Loader model L&T–CASE 770 machine which has reduced the operating cost almost by `75,000 to 85,000 per year for an average utilization of 2000 hrs a year.

L&T CASE Optimistic About Future Market Share

We perceive that your company invests a lot on innovation and R&D. How does your inclination help the company to make superior products dedicated to customer requirement?
Since its inception, it has been a conscious effort of the company to continuously invest in Research and Development to ensure that our customers continuously are getting the most updated technologically superior products. The machine that helps customers to operate with low operating costs while providing the advantages of better productivity and reliability has been the USP of L&T–CASE. Our Backhoe Loaders, particularly model L&T–CASE 770, have distinct advantages and are becoming exceptionally popular with its customers.

Unwavering focus on technology development and regular interface with the customers and end users has facilitated the company with an ability to capitalise on the market trends, even as our competitors were feeling the heat of the economic slowdown. Strong customer focus has been one of the company’s guiding philosophies.

What is the USP of company’s prestigious L&T–CASE 770 Backhoe Loader?
One of the best examples of a machine that is perfectly suited to work in the tough environments that are sometimes faced in India is our L&T-CASE 770 Backhoe Loader. L&T-CASE 770 Backhoe Loader is built with an engine compliant to the latest emission norms and the world’s best hydraulic components and drive line. The machine is sturdier and very reliable.

What is your market overview of Backhoe Loaders and Vibratory Compactors?
We expect the industry numbers for FY 2010-11 to grow to 23,500 units of Backhoe Loader and to 2,600 units of Vibratory Compactors. We are quite optimistic and confident to improve our market share further both in Backhoe Loaders and Vibratory Compactors.

L&T CASE Optimistic About Future Market Share

How do you foresee the demand for construction equipment on the back of current focus on infrastructure development?
Increased spending on urban infrastructure, railways and road construction, hydel projects, rural housing will increase demand for backhoe loaders. The infrastructure sector is getting lot of attention from the government and therefore is poised for an accelerated growth.

If you were to look at the trends, the market in India is largely skewed towards multipurpose and mobile machinery like backhoe loaders.

We are expecting that the infrastructure growth will continue as Government is serious about implementation of projects in a time bound manner. There is a wide gap in the present infrastructure and what we need in our country. Infrastructure will form a major part of India’s GDP growth in the next ten years.
Kamdhenu: Promoting Best Practices & Solutions for Waterproofing
According to Saurabh Agarwal, Managing Director, Kamdhenu Colour & Coatings Limited, the company owes its success to the high quality of their products and the value proposition they bring to the end-users. Kamdhenu Paints has a wide range of

Read more ...

Tackling Waterproofing Stereotypes
Sameer Karkhanis, Founder, Odd Jobs Waterproofing, highlights the areas where waterproofing needs attention, the challenges involved, and suggests appropriate measures and remedies. In the constructed and operative high-rise buildings there are

Read more ...

Mahindra Logistics - Leveraging Technology for Seamless Customer Experience
Rampraveen Swaminathan, MD & CEO, Mahindra Logistics shares the company’s strategy of providing clients cutting-edge technology and cost-effective solutions to help them become more agile, and the sustainable initiatives being taken at their

Read more ...

PrimeTime Logi Services - Providing Holistic Logistics Solutions
According to Gaurav Agarwal, Director, PrimeTime Logi Services, the company is well-equipped to provide logistics solutions that are tailored to meet customers’ specific needs and committed to optimizing efficiency and reducing costs by leveraging their

Read more ...

Caterpillar’s Tech Driven Approach to Meet Customer Expectations
Amit Bansal, Director Sales & Marketing-Building Construction Products Division, Caterpillar India discusses the company’s plans to move to electrification and alternate fuels. According to International Monetary Fund (IMF), India's economy is expected

Read more ...

LiuGong India: Going from Strength to Strength
LiuGong is steadily strengthening its presence as a total solutions provider in the road construction and mining sectors by developing advanced products that give high productivity along with fuel efficiency. For the road construction segment, LiuGong India

Read more ...

Precast India Connector - Helping Precasters Overcome Cost & Time Overuns
Precast India Connections, a new entity of Precast India Infrastructures, has innovated and patented a method of achieving a Dowel-Sleeve connection that functions even in the horizontal direction. Kapilesh Bhate, MD, Precast India Connections, shares information

Read more ...

Garware Technical Fibers Making a Difference
According to Tiru Kulkarni, President, Geosynthetics & Head, Garware Technical Fibers Limited, the company’s innovative solutions are creating an impact and replacing traditional technologies, and thereby adding a lot of value proposition to construction

Read more ...

J. Kumar Infraprojects - Automating Construction With Cutting Edge Technologies
J. Kumar Infraprojects has executed hundreds of infra projects across roads, metros, dams, and hydropower during the last 10 decades. Business Head Yusuf A S Inamdar, attributes the company’s success to its investment in high-tech machines, R&D, reliance

Read more ...

Everything is Possible Through Hard Work
BRO has been at the forefront of adopting the latest technologies, which are both environment-friendly and cost-effective, and have resolved many construction problems, while facilitating speedy execution of projects. The organisation has not only constructed

Read more ...

Why India is an Important Market for TEREX
Terex enjoys a strong brand recall in India’s construction equipment market, especially in crushing and screening, pick and carry cranes, and the more recent solutions for waste recycling. John L. Garrison, Chairman of the Board, President & CEO, and Kieran

Read more ...

Escorts-Kubota - Ready to Showcase Its Strengths to the World
Sanjeev Bajaj, Chief Executive, Escorts-Kubota discusses with S.A.Faridi, the synergy that the joint venture between India’s multinational conglomerate Escorts Limited and the renowned Japanese Company Kubota Corporation will bring to India’s construction

Read more ...

SROT: Indigenizing Production
Yusuf A S Inamdar, Director - Industry, SROT, and Regional Business & Technical Head, J Kumar Infraprojects Ltd, throws light on how the SROT Incubation centre, which is a vital step towards achieving an Atmanirbhar Bharat, will help budding entrepreneurs

Read more ...

Neptune innovates artificial sand, green sand & artificial aggregates
We have four major divisions within Neptune: our Building Material and Construction Technology Division focuses on building construction materials. We are a leader in fly ash brick plants, concrete block and paver manufacturing plant, CSE brick plants, red

Read more ...

Everest Engineering Equipment - Catering to Mega Infra Construction Projects
Everest Engineering Equipment, exclusive distributor of GJJ passenger hoists and platforms in India, has grown tremendously with many new customers and repeat buyers. Discussing the company’s expansion plans, PV Ramdev, Managing Director, informs

Read more ...

Arihant Panel Fittings: Meeting Demand for Quality Products
We are providing customised products and innovative solutions by constantly investing in R&D to come up with new designs and technologies. Mahendra Jain, Director. Arihant is meeting demand for products such as quarter turn locks, compression locks

Read more ...

GMMCO: Providing a Seamless Experience to Customers
Gmmco Ltd., a part of the 2.9 billion dollar diversified CK Birla Group, is keeping up the Group’s legacy of helping build the India of tomorrow by offering world-class and innovative solutions for infrastructure and mining. V Chandrashekar, Managing

Read more ...

Moteurs Baudouin
We are fully geared up with the technological advancements required to meet the CPCB IV+norms with our flexible and dependable power solutions. Gurunath Kulkarni. For over 100 years, Baudouin has been designing the highest quality diesel and gas engines for

Read more ...

Builders Association of India: Bridging the Gaps
Nimesh Patel, President, BAI & Managing Director, Maruti Infrastructure Limited, discusses the challenges and issues faced by the construction and real estate industries of India; why BAI is propagating a Unified Standard Contract Document, and how the

Read more ...

Volvo CE India: Designing Machines to Give Power & Precision
Volvo machines are 10-15% more fuel efficient, they comply with CEV IV emission norms, and can run on alternative eco-friendly fuels such as biodiesel. We lay strong emphasis on operator training for efficient use of every machine that we sell, avers Dimitrov

Read more ...