Please trace the growth of Jollyboard over the years.
Jollyboard was established in 1956 as the first hardboard and soft board mill in the country. In 1964, it became the first Indian company to enter a joint venture in Canada. To meet rising demand in the 1990’s, Jollyboard set up new manufacturing facilities in Aurangabad and Sangli. In 2006 the board of directors decided to shift all the manufacturing facilities to Aurangabad and Sangli.
Its Mumbai factory at Kanjurmarg was developed jointly with Lodha Developers into an IT Park with some portions reserved for residence. The total area developed was over 2 million sq.ft. In 2021 Jollyboard established a new factory to manufacture Fibre Cement Boards. The company intends to double its manufacturing capacity in a couple of years.
What is the complete range of products being manufactured and which sectors is the company catering to?
Jollyboard’s soft boards are made in an environmentally friendly manner using bagasse (sugarcane waste) as raw material. The products are recyclable. Our fibre cement boards are made of cement and silica and a small percentage of paper. Only 5% energy is used during the manufacturing process. The boards are versatile, fire resistant, termite resistant, and weatherproof. They are much cheaper than plywood and MDF boards and can be used for both interiors and exteriors. They are especially suitable for use in coastal areas where weather and termites are a menace.
Our products are being used across construction, industrial, and commercial infrastructure development projects in large quantities.
What is your marketing and sales network?
We have an all-India dealer network set up over 50 years ago. Our customers in the Middle East have been with us for more than two generations. We have an enduring relationship with our distributors and our customers as we follow only ethical trade practices.
How strong is your export business?
Today, Jollyboard exports more than 70% of its products which meet all international quality standards set by Europe and the United States. The products find acceptance also because of their lower cost and high-quality manufacturing processes.
In fact, we have received many export awards because of our consistent good quality and competitive pricing. We have recently received an award from the Maharashtra Government Director of Industries for Exports. It is indeed an honour to be recognized by the Government.
How do you see the Indian infrastructure and construction industry growing in the short-term?
The Indian Infrastructure Construction Industry is in the best period ever with projects across ports, airports, national highways, and metro rails. Mumbai alone has 7 metro projects under construction simultaneously.
Our products like expansion joints find large applications in the construction of national highways and in infrastructure projects, and we are seeing a huge demand for our fibre cement boards as well.