Dr. Frances E. Lockwood
India's focus on infrastructure development spells a big and exciting opportunity for Valvoline lubricant products and services. According to our assessment, emerging markets in India for our lubricant business is well identified as our prospective area of growth, said Dr Frances E. Lockwood, Senior Vice President, Research and Development, Valvoline in an exclusive interaction with S.A.Faridi and S.K.Khanna during her recent visit to India in connection with her participation in Valvoline first chapter of Infra forum.

Talking about the impact of the current global economic crisis on the global market for lubricants in Europe and elsewhere, in general and on lubricants markets in India in particular, Dr Frances is of the opinion that although strong measures taken in Euro Zone appear to be restoring some confidence, but it is yet to cross the hump. We are all hopeful that the slowdown crisis looming large will be resolved soon. Lubricants market in India though slightly subdued at present, would not lose its sheen and vibrancy in long terms for the increasing infrastructure requirements. The need for good quality and reliable products and services is expected to open up further array of opportunities for advanced lubricants. Indian operations of Valvoline has been consistently making a valuable contribution to Valvoline global lubricant business with its unique advanced product lines. We have seen a rapid business growth in India where the company's brand has emerged as one of the fastest growing brands with its unique advanced lubricant solutions serving commercial and industrial sectors. India is vital country for us and our focus would be to keep participating in it with our plans to strengthen our presence in Indian lubricant markets. India with a large reservoir of talented manpower is indeed a good place to work. We are very keen to expand our footprint here with the introduction of new products, innovative value additions and top end technical training and support to the end-users.

For Valvoline, the growth market areas are commercial and industrial segments like power, mining, construction and related segments like construction equipment and machinery. Intervening in the discussion, SK Mukherjee, Chief Technology Officer elaborated that construction equipment market being diverse includes the construction, mining, cement and other such industries where equipment and machinery are deployed. It is a big market for lubricants. Our co-branding scheme with OEMs has made a very positive impact to push sales of our products and services. Explaining the concept, he said that co-branding and private labels are two well- accepted ways where lubricant companies like ours and CE partners effectively serve the needs of end users. Co-branded products are marketed both from the lubricant manufacturers distribution network and the OEMs dealership while private labels are marketed only from the OEMs dealers. In this way, the brand name of both the companies are simultaneously pooled thereby creating a win-win situation. We have very successful tie ups co-branding arrangement with almost all global equipment players. As market for construction equipment and machinery is set to expand, we would like to expand our association with other CE manufacturers, especially with those where we can jointly leverage our brands for the benefit of lubricants customers, explained Mukherjee.

Giving an overview of Valvoline Cummins presence in India, he said that it is a joint venture between Valovline Inc USA and Valvoline Cummins which is one of the India's growing lubricant marketers and producers of quality branded lubes. The USP of the company apart from excellent product quality, is its distribution network, which can serve almost all sectors even in the remotest corner of the country. At our end, serious attention is given for the lubricant selection and advice to our customers comprehensively about the benefits of choosing right oil to ensure optimum equipment uptime through our pre-and-post- market services. And we are at it to deepen our relationship with our existing and prospective customers through various programees. The ongoing meeting of the first chapter of Infra forum, which is being attended by Dr Frances is one of the initiatives. This type of customers meets are proposed to be held in different parts of the country to deepen our relationship with the customers, he added.

Talking about R&D support and superior technology required in the manufacture of quality lubricants, Dr Fances said that as advanced lubricants are based on additives, viscosity modifiers and base oils to deliver the required performance, extensive as well as intensive research and development support is crucial for products development and Valvoline places great store on R&D activities globally as well as in places where it operates. The contours of technology are changing fast. Today, the focus is on reducing emissions and fuel economy in contrast with earlier focus on lowering cost and increasing availability through additives and VMs, the entire process would call for strong R&D support. Giving her views on recycling of base oils, she said that it is an important environmental issue that needs extensive research back up. Simultaneously, a good deal of skill and care is called for on the selection of right type of base oils as users are demanding high efficiency products to ensure the durability of equipment and machineries ensuring smooth performance of their machineries and equipment. About price sensitivity of the end users, Dr Frances stressed that if end users are assured about product's value proposition, the price sensitivity can be mitigated. Paying due attention to pre-and-post-market services, holds importance to lubricant producers and we follow it logically along with continuously innovating our products range to provide value to our customers.
Moteurs Baudouin
We are fully geared up with the technological advancements required to meet the CPCB IV+norms with our flexible and dependable power solutions. Gurunath Kulkarni. For over 100 years, Baudouin has been designing the highest quality diesel and gas engines for

Read more ...

Builders Association of India: Bridging the Gaps
Nimesh Patel, President, BAI & Managing Director, Maruti Infrastructure Limited, discusses the challenges and issues faced by the construction and real estate industries of India; why BAI is propagating a Unified Standard Contract Document, and how the

Read more ...

Volvo CE India: Designing Machines to Give Power & Precision
Volvo machines are 10-15% more fuel efficient, they comply with CEV IV emission norms, and can run on alternative eco-friendly fuels such as biodiesel. We lay strong emphasis on operator training for efficient use of every machine that we sell, avers Dimitrov

Read more ...

Tata Hitachi India: Developing Indigenous High-Tech Machines
To serve the Indian infra development sector more industriously, we will continue to undertake extensive R&D and introduce machines with high-tech features, cost-effective solutions, high performance, and fuel efficiency, avers Sandeep Singh, Managing

Read more ...

L&T: Industry Leading Initiatives & Achievements
Arvind K Garg, Senior Vice President and Head, L&T Construction & Mining Machinery, enumerates the technologies and products introduced by Komatsu and L&T, the company’s extensive customer service programs, and proactive skill development initiatives which

Read more ...

ACE: Electrifying the Industry
Sorab Agarwal, Executive Director, informs that the company is set to become India’s first ‘swadeshi’ manufacturer of electric construction equipment with the launch of a fully electric mobile crane, whose technology has been developed indigenously at their

Read more ...

Terex: Strengthening Foothold Across India
Jaideep Shekhar, Managing Director, Asia & EMEAR, informs that the company will continue to strengthen its foothold in the Indian market by bringing in new technologies, expanding its product portfolio, and entering new construction territories. Its aim is to

Read more ...

Schwing Stetter India: Formulating Plans to Adapt to Demand Trends
V.G.Sakthikumar, Managing Director, informs that since sustainability is an integral part of the company, they are pursuing collaborations and R&D to bring innovative solutions, increase usage of green energy in its facilities, and reduce carbon

Read more ...

Escorts Kubota: Prioritizing Customer Benefits
Sanjeev Bajaj, Chief Executive, Escorts Kubota Limited, is confident that 2023-24 will be a great year for the CE business and demand may be more than the current capacity, largely led by domestic consumption due to the infra push by the Government before the

Read more ...

Puzzolana Group: Increasing Operational Efficiencies
Abhijeet Pai, President, informs that the company’s wide ranging value-added services for its customers has positioned it as a total solution provider in the Crushing & Screening Industry. The focus at bauma this year will be on M-sand, aggregates, railway

Read more ...

Sany India: In Sync With Changing Trends
Dheeraj Panda, Chief Operating Officer - Sales, Marketing & Customer Support, Sany India, informs that the company has taken a significant step forward towards sustainability with its B-V biodiesel machines, and is also testing electric technologies for

Read more ...

CRCHI: Making Tunnel Construction Smarter & Safer
CRCHI is positioned in world markets as a large enterprise with a strong focus on research, design, and manufacturing of customized underground engineering and rail transit equipment, informs Song Shuang, Vice Managing Director, Overseas

Read more ...

Manitou South Asia: Widening Industrial Footprint in India
Hafeez Khan, Managing Director, informs that the company is well-equipped to meet the higher anticipated demand in FY23-24 with its versatile material handling solutions, value-based services, and strategic partnerships with rental companies. Bauma is the perfect

Read more ...

KYB Conmat India: Focus on India-Centric Equipment
Premraj Kashyap, MD, informs that the company is fully geared up to meet upcoming demand in FY23-24 and has added a lot of innovative products to their Concrete Equipment portfolio, including a new range of Self-Loading Concrete Mixers. The government intends

Read more ...

JCB India: Committed to India’s Growth Story
Sales of construction equipment, a barometer of economic activity, is expected to increase in double digits in the ongoing financial year on the back of increased government spending on infrastructure projects, especially in rural areas, observes Deepak

Read more ...

Wirtgen India: Enabling Sustainable Construction
The Wirtgen Group and John Deere are working on various smart technologies, including electric machines, and on sustainable construction through its recycling business, informs Ramesh Palagiri, Managing Director & CEO. Wirtgen’s production systems are

Read more ...

Ammann India: Forging Ahead
Anand Sundaresan, Managing Director, discusses the grey areas in the construction equipment industry of India and how the company’s technologically advanced systems and processes can help meet many of the challenges; and factors that are differentiating

Read more ...

CDE Asia: Sourcing Sand Ethically for the Construction Industry
With the advanced recycling solutions now available, it is possible to achieve a self-reliant, circular economy where different waste streams can be recycled and converted into high-quality sand and aggregates for use in construction, informs Manish

Read more ...

Etrack: Offering the most Advanced & Green mobile Crusher & Scalpers in India
Keestrack is introducing the most advanced and innovative technology for crushers and scalpers through its manufacturing facility in Neemrana, Rajasthan. Swaminathan Dhandapani, CEO, discusses the company’s strategies to drive business in India

Read more ...

LiuGong India: Committed to Make in India
Nischal Mehrotra, Vice President - Sales & Marketing, informs that the company has expanded its product offerings with large tonnage excavators, mini excavators, dozers, electric wheel loaders and trucks, and is geared up to meet the anticipated higher

Read more ...

×
Sign-up for Free Subscription
'India Construction Week'
Weekly e-Newsletter on Construction Industry
Get the latest news, product launches, projects announced / awarded, government policies, investments, and expert views.
Click here to subscribe.