Hyundai New Excavators get Overwhelming Market Response

Dheeraj Panda
“Hyundai excavators are among the premium products available in the Indian construction equipment industry and we plan to showcase them during Excon 2013. We would display a range of 20T excavators besides the small and large tonnage. Our recently launched R210-7v and R140LC-9 excavators have received pleasantly good response from the market. These are high-end, most advanced excavators in the Indian industry in terms of technology being offered. Besides these, our excavators are best known as value for money and eco-friendly equipments. With our robust and advanced technology, we conserve environment and offer optimized output at the same time,” says Mr. Dheeraj Panda, GM- Sales & Marketing, and Hyundai Construction Equipment in an interview with S. K. Khanna.

Recent developments at Hyundai suggest that the company is in a big expansion mode in India to manufacture a wider product range by setting up additional lines in a year or so. Would you please share some of these details with our readers?
Hyundai excavators
We recently launched R210-7v value for money excavator during BAUMA ConEXPO 2013. This product was specifically designed for value conscious Indian customers. Versatile excavator for varied application from Rental to Hiring business, R210-7v is equipped with mechatronics for optimize d fuel consumption and productivity, lowest operating cost in 20-22T class of excavators, stable in the toughest and most rugged working terrains and powered with Kirloskar 6R1080T engine. Besides R210-7v, Hyundai also added 9 series excavators in 14T and 22T. These are high-end, most advanced excavators in Indian industry in terms of technology being offered. Our excavators are best known as value for money and eco-friendly equipments. With our robust and advanced technology, we conserve environment and offer optimized output at the same time.

Hyundai is an important player in Excavator lines with a manufacturing capacity of nearly 5,000 units at its facility in Maharashtra. Recently, it has launched its new 14 tones capacity of Robex 9 series. What is the market response of this innovative product so far?
We were pleasantly surprised with the customer response towards R140LC-9 when we launched in the market as our R140LC-7 machine was highly accepted and appreciated. With the appropriate training and understanding of the advanced technology, customers started to experience its results and found the Hi-Mate Remote Management System to be a necessity. With the India growing technologically, there was always a need for this product in the market. All Hyundai did was listen to the tacit needs of the customers and made the technology available.

India being a vast market for CE products; how does the company propose to manage this vast market through placing a strong dealership network and distribution channel, pre- and aftermarket sales support services for the users of Hyundai products and services?
In the current market scenario, repeat buyers, value added services and developing India specific machine is the key to sustainability. I am extremely proud to say that this has been Hyundai’s strategy even before Indian juggernaut started experiencing the turbulent economic waves.

Hyundai has always been conscious of its customers’ needs and constantly strive to reach close to them. To cater to the rapidly growing customer base in south, Hyundai recently added 2 new dealers- V Engineering Enterprise and Asha Atuomines Pvt. Ltd. Amplifying the dealer network to 29 with 100+ touch points. Apart from this, Hyundai also has its efficient 24 x 7 customer service no. to be available for the customers round the clock.

To facilitate equipment financing, Hyundai with the support of its parent company, has a very stable financing arrangements. Over the years, how well the scheme has shown results facilitating buyers to acquire equipment?
Apart from having collaborations with all major financial institutions with presence at national as well as at regional level, Hyundai is walking an extra mile to delight the customers by providing tailor made solutions as per the financial requirements of the customers depending on their profile.

What would be the focus of Hyundai’s participation in the forthcoming CE mega event -Excon 2013-scheduled to take place in Bangalore in November this year? What new products and services are expected to be launched by the company there?
EXCON undoubtedly being one of the largest trade fair of CE industry in India, the exposure and the opportunities will be big providing an excellent platform for exhibitors, buyers and delegates who share a common outlook towards, joint venture, technology transfers and strategic business alliances. Hyundai excavators are among the premium products available in the Indian Construction Equipment industry and we plan to showcase them during the exhibition. Hyundai will showcase a range of 20T excavators besides the small and large tonnage excavators.
NBMCW November 2013
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