Hyundai Matching Customers' Aspiration

Hyundai Matching Customers' Aspiration
"Hyundai constantly strive to meet customers' expectations and demand through its voice of customer programme. At Hyundai, we try and understand challenges faced by customers and the pressure on their profitability. In order to offer techno-commercially competitive product, we have customized our products suiting to the Indian application environment where the deliverables are optimized," says Mr. Prabhat Tiwari, Head Marketing & Key Accounts, Hyundai Construction Equipment India, in an interview with S. K. Khanna.

How do you view the potentials of the construction equipment market in India and how you rate Hyundai in the emerging Indian market scenario?
Hyundai Matching Customers' Aspiration
India is world’s seventh largest country by area and is largely untapped with respect to the construction equipment sector as such. The construction equipment industry in India has witnessed consistent double digit CAGR growth over the past few years and is expected to grow at same pace in years to come. The earthmoving segment is driving the overall industry with strong demand emanating from government backed infrastructure projects. The segment is poised for an unprecedented CAGR of around 18% during FY 2011 – FY 2014.

The growth for CE market is largely driven by the massive investment in the construction industry from both public and private enterprises in recent years. Multibillion dollar investments made in constructing roads, ports, power plants, telecommunication sector, urban infrastructural developments, etc have paved the way for construction equipment demand to grow substantially in recent years.

In all the infrastructure and development projects, earthmoving equipment contributes to a whopping 57% of the total CE sector. And going by the rate, Hyundai has emerged as a key player in industry over the past couple of years and today look at an exponential growth.

Hyundai offers value to its customers through customized products offering by lowering their cost of operation and thus increase profitability. This win-win situation makes Hyundai a key partner in customers business.

A large number of global players in the CE industry are joining the Indian construction equipment market. How do you view the toughening competition scenario both in the domestic and international equipment market?
As India being an emerging market, everyone is vying to capture the untapped market. With huge growth potential, healthy competition among OEM offer multiple product options to customers. This is an encouraging scenario where the customer as well as manufacturer will benefit by way of being competitive and will constantly focus upon increasing efficiency and introducing technology which will save cost and environment.

The Indian customers are very sensitive on the price front, so how is Hyundai maintaining equilibrium between affordability, quality and reliability?
Hyundai constantly strive to meet customer expectations and demand through its voice of customer programme. At Hyundai, we try and understand challenges faced by customers and the pressure on their profitability. In order to offer techno-commercially competitive product, we have customized our products suiting to the Indian application environment where the deliverables are optimized.

Could you please tell us that how difficult it has been for the manufacturers to keep the equipment price stable with the ever increasing input cost, higher interest rates and induction of Bharat III engine?
Rising input cost and interest rates definitely put pressure to the bottom-line as well as offering to the customers. We optimize the cost by way of increasing our efficiency and customizing our products to application needs.

With increasing fleet size, managing of assets has become difficult for equipment owners, how manufacturers are helping them to keep equipment fit for optimum utilization?
Hyundai Matching Customers' Aspiration
We at Hyundai conduct various training programmes on site as well as classroom training to increase efficiency and skill of manpower. We have various level of trainings for operators, mechanics and engineers who manage the fleet. Apart from this, our dealers are fully equipped to provide customized maintenance contracts suiting to the needs of the customer depending on the fleet size and type.

What are the products manufactured by Hyundai in India and level of localization of these products?
Hyundai manufactures excavators ranging from 8 to 30 tonne at its Pune plant. With customizing products to customer needs, Hyundai emphasizes on localization and upto 70% of the equipment is localized. This enables equipment uptime and increasing customers profitability.

What is the focus of your participation in Excon-2011? What are the new products and services being proposed to be launched at this mega event?
Hyundai will focus on its range of indigenized excavators, specifically customized for India operations. During the exhibition, we will display 7 excavators ranging from 8 to 50 tonne capacity. The wide range of indigenized products with various attachments like rock breaker, clamp-shell bucket, etc. will be the main focus for the event. We will also launch the 30 tonne excavator R340LC-7 during the event. The machine has undergone various applications to suit the Indian market.
NBMCW November 2011
Allcargo: Technology Enabling Inclusive Environment for Women

Allcargo: Technology Enabling Inclusive Environment for Women

As technology continues to drive innovation in logistics, diverse perspectives are essential for tackling complex challenges. Women's contributions are increasingly integral to technological advancements in the field, fostering creativity

Read more ...

Aardour Worldwide Logistics: Fostering Leadership Opportunities For Women

Aardour Worldwide Logistics: Fostering Leadership Opportunities For Women

“Increasing representation, closing the gender gap, and implementing targeted initiatives will empower more women to pursue careers in logistics, fostering leadership opportunities, entrepreneurship, and skill development for

Read more ...

Indicold: Technological Integration widening Women’s role in Logistics

Indicold: Technological Integration widening Women’s role in Logistics

Traditionally, the male dominated logistics industry was associated with heavy lifting work, where people got an entry level job and worked their way up. With changing times and mindsets, this perception has changed. Today, multiple

Read more ...

Jet Freight: Bringing Diverse Perspectives and Contributions Through Women

Jet Freight: Bringing Diverse Perspectives and Contributions Through Women

The role of women in technology and innovation within the logistics sector is poised for positive evolution in the coming years, driven by several key trends and factors. Efforts to create inclusivity are gaining momentum, with companies

Read more ...

JTL: Encouraging Gender Diversity to enhance Quality of Service

JTL: Encouraging Gender Diversity to enhance Quality of Service

Just as a successful business requires a reliable team, managing personal and professional responsibilities demands a robust support system. This can take various forms, from involving your spouse and grandparents to hiring a reliable

Read more ...

KSH Group: Fostering an Inclusive Environment

KSH Group: Fostering an Inclusive Environment

The unique perspectives that women bring to their responsibilities and roles at the workplace, foster collaboration, productivity, and superior service delivery, which are leading them to take senior positions that historically

Read more ...

KSH Distriparks: Digitalization and Automation closing Gender Gap

KSH Distriparks: Digitalization and Automation closing Gender Gap

Reflecting on my journey in logistics, I've encountered typical challenges faced by women in navigating male-dominated environments and overcoming career hurdles. To overcome these obstacles, I've focused on enhancing my expertise

Read more ...

MLG: Bridging the Knowledge and Skill Gap

MLG: Bridging the Knowledge and Skill Gap

“Recognizing the urgent need for diversity in talent, MLG assumes a pivotal role in bridging the knowledge and skill gap within the logistics sector. We are dedicated to actively encouraging and supporting women to pursue fulfilling

Read more ...

NCS: Helping Women Bring Valuable Skills to the Industry

NCS: Helping Women Bring Valuable Skills to the Industry

I found myself having to navigate a predominantly male environment, both among colleagues and drivers, who were unfamiliar with working alongside female seniors. This presented difficulties, but I approached the situation with

Read more ...

Snowman Logistics: Promoting Gender Diversity Through Training Programs

Snowman Logistics: Promoting Gender Diversity Through Training Programs

To promote women's advancement in logistics, both the industry and government can implement initiatives like mentorship programs, training programs, equal representation in leadership roles, flexible work arrangements, networking events

Read more ...

SuperProcure: Enabling Gender Inclusivity

SuperProcure: Enabling Gender Inclusivity

The logistics industry has transformed the role of women and the level of their engagement in this industry. Traditional logistics used to be a space where 80% of manpower was put into fieldwork, making it a male-dominated industry where

Read more ...

TVS ILP: Crafting a More Inclusive Environment for Women in Warehousing

TVS ILP: Crafting a More Inclusive Environment for Women in Warehousing

Amid the echoes of machinery, a silent revolution is brewing in the Indian warehousing industry. In the clatter of crates, we find the rhythm of change. Traditionally characterized by its inherent nature to employ more men and

Read more ...

MSDE: Building Skilled Workforce for India's Construction Sector's Growth

MSDE: Building Skilled Workforce for India's Construction Sector's Growth

MSDE’s skill development programs ensure that construction workers not only gain proficiency in traditional construction techniques but also acquire digital literacy skills that are now essential for technology-led construction practices.

Read more ...

CIDC: A Multifaceted Approach for Skilling the Construction Workers

CIDC: A Multifaceted Approach for Skilling the Construction Workers

CIDC adopts a multifaceted approach for skilling of construction workers. By recognizing existing skills and offering comprehensive training programs, internships, and executive development opportunities, CIDC empowers professionals at all

Read more ...

IESC: A Collaborative Approach to Skilling the Construction Workforce

IESC: A Collaborative Approach to Skilling the Construction Workforce

IESC bridges the skills gap in infrastructure construction equipment operation and maintenance with their NSQF-aligned programs, industry collaboration, focus on emerging technologies, and initiatives to create a skilled

Read more ...

NAC: Skilling Construction Workforce With Industry-Driven Practices

NAC: Skilling Construction Workforce With Industry-Driven Practices

National Academy of Construction (NAC) leverages industry-aligned curriculum, qualified trainers, and strong industry connections to equip construction workers with skills they need to succeed.

Read more ...

CREDAI: Upskilling Construction Workforce & Promoting Worker Welfare

CREDAI: Upskilling Construction Workforce & Promoting Worker Welfare

CREDAI champions construction worker training, safety, and social skills development. A total of 1,00,000 workers have been trained by Credai Kushal. The last couple of years have seen unprecedented increase in residential and commercial real estate

Read more ...

CASE Construction Equipment: Empowering Operators Through Skill Development

CASE Construction Equipment: Empowering Operators Through Skill Development

CASE Construction Equipment empowers operators by investing in their skill development through comprehensive training, third-party certification, and strategic partnerships aimed at fostering operator success and industry growth.

Read more ...

Tata Projects: Upskilling Workers & Embracing Technology in Construction

Tata Projects: Upskilling Workers & Embracing Technology in Construction

Tata Projects is investing in workforce through upskilling programs, technology adoption, and partnerships with skill development councils. They're empowering workers, improving safety, and driving innovation in construction industry.

Read more ...

To get latest updates on whatsapp, Save +91 93545 87773 and send us a 'Saved' message
Click Here to Subscribe to Our eNewsletter.