Please brief us about the Saint Gobain Group, the various verticals it offers and its modus operandi in India.
Established in 1665 in France, the Saint-Gobain group has around 2 lac employees in 64 countries and a sales turnover of 32 million Euros. It is one of the top 100 industrial corporations in the world and the global leader in habitat and construction markets, providing innovative and sustainable solutions. The group has four main sectors namely, Construction Products, Innovative Materials, Building Distribution and Packaging and is a global and European leader in each of its businesses.
Saint-Gobain in India has 8 companies which includes Glass & Grindwell Norton in Innovative Materials sector and Gypsum & Weber in Construction Products sector. The group places great emphasis on developing its businesses and strengthening its presence in the Indian market. There have been continued investments in India to fuel growth and provide state-of-the- art products to our customers.
How mature is the market for shingles in India and what role has Saint Gobain played in creating this market?
A word about CertainTeed brand and its history in India.
Saint Gobain CertainTeed is a leading manufacturer of roofing shingles and exterior building products in the USA. It has a legacy of over 100 years and is one of the most respected brands in the US, noted for its quality and customer satisfaction.
CertainTeed entered into India in 2004 and is a market leader by far, holding the lion's share in the roofing shingles market. Recognised for its advantages and stunning aesthetic appeal, it is fast becoming one of the most preferred options for sloped roofs with over 6 million sqft roofing applications spanning all building segments, particularly resorts, gated communities, government buildings and individual bungalows to name a few. Recently with the introduction of ‘vinyl wall cladding system,' CertainTeed is set to reach new heights in the coming years in the Indian construction arena.
What is CertainTeed's USP?
Superior aesthetic appeal with international feel was the initial USP, but now the market is realising the benefits of using shingles which are waterproof, unbreakable, flexible and come with warranties ranging from 20 to 50 years. ‘Value for money' is now the new approach. The name CertainTeed by itself is derived from our motto - "Quality made Certain - Satisfaction Guaranteed."
Is CertainTeed meant for institutional sales or the retail channel?
Are you impacted by the recessionary trends in the construction sector?
Training has always been one of our top most priorities. A dedicated Products Manager and a team of Application Engineers provide refresher training to our dealers-cum-applicators across India. We have designed a training-calendar which has a combination of classroom and onsite training programs, done on a regular basis to ensure that the applicators are constantly updated and our customers get the actual benefit of this exercise.