Gmmco Limited: Delivering Value

Magesh Swaminathan, CI Sales Head
Magesh Swaminathan, CI Sales Head, discusses the company’s success in meeting the demands of budget-conscious customers through their fleet of rental and used machines that ensure a higher lifecycle value with a lower Total Cost of Ownership. Additionally, the company’s quick and effective response to machine-related problems drastically cuts down machine downtime and helps customers get the desired return on their investments.

What growth is the CE industry likely to see in the next ten years?
Developing India’s infrastructure is crucial, as it is directly linked to the country’s economic growth. The government envisions making India a $6 trillion economy by 2026 with world-class infrastructure, for which it has committed investments to the tune of $1.5 trillion through FY26. This is double the investments made during the period 2010–2020. The Indian CE industry too anticipates a threefold growth of 12% by 2030.

What major shifts are anticipated in consumer expectations and behaviour, equipment usage, and demand?
Magesh Swaminathan, CI Sales Head
Customer expectations often depend on the categories they operate in, such as power or civil projects like dams, irrigation, highways, urban development, etc.; and other large industries.

However, on the whole, customers are always on the lookout for lower purchase costs, a lower total cost of ownership, a higher life cycle value, lower machine downtime, timely parts and service availability, and lastly, easy finance options. They also seek out ways of optimising their projects through timely completion and by attaining cost efficiencies during operation.

Thus, it is imperative for companies like ours to adapt to these emerging trends and evolving requirements in order to deliver value to our customers.

The second major shift is a surge in digital payments and transactions among our customers. Also, many operators and businesses that earlier used to purchase new construction equipment for short-term, one-off, or non-critical needs now inquire about Gmmco’s Rental & Used Equipment range. Lastly, the “pay as you go” model of payment for equipment is in great demand.

How is Gmmco meeting customer demands?
Gmmco’s e-commerce platforms have been assisting customers with purchasing equipment, parts, and components - anytime, from anywhere. We offer a fleet of 125+ equipment on rental basis for budget-conscious customers. Our exclusive app, GmmcoAssist, provides a wide range of aftermarket solutions and product support services around the clock. We also have a wide network of parts delivery points and branches where customers can easily get in touch with us.

At Gmmco, we take immense pride in helping our customers meet their business goals. Our wide product portfolio, including rental and used machines, gives customers a higher lifecycle value with a lower Total Cost of Ownership. Our quick and efficient response time to any machine problem ensures that they experience minimum machine downtime and get the desired return on investment.

http://www.gmmco.in/gmmco-cat/
NBM&CW JANUARY 2023
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