Indigenization with Global Quality
Mineral processing solutions manufacturer, Keestrack, which has recently begun local production in India, is looking to align its products and services for the Indian crushing and screening market in a bigger way. The company aims to widen its business footprint in the highly competitive Indian market, primarily through its technological prowess and strong customer support services.
Our products have been designed to deliver 15% more efficiency as compared to our European and Indian competitors in the crushing and screening field. The higher efficiency relates to production throughput, machine performance, and higher uptime due to lesser wear and tear of the machine parts. All this has been led by adaption of advanced technology at par with our global standards in the designing of our machines. So, Indian customers will benefit greatly by reduced cost of operations throughout the lifecycle of our products.
Indigenization will be our major focus area to lower product cost. Etrack has sourced local vendors for fabrication as it aims for at least 70% localization of its products but will continue to import 30% of the components such as engines and hydraulic components etc, along with cone crushers – despite the presence of local component manufacturers in India.
We do incur a high custom duty by importing some critical components, but by importing, we offset the risk of any possible disruption in Quality and Productivity of the machines. This gains more importance in view of the exports from our Indian manufacturing facility.
Hybrid design for lower operating cost
Our machines are engineered to deliver higher efficiency; plus, our machines have high availability as they are designed to be hybrid, which means that they can run on both electricity and Diesel. Some manufacturers make machines that basically come on a mechanical platform, but are later modified to become hybrid. In my opinion, such machines cannot give as efficient a performance as compared to the hybrid-designed machines.
Our machines also deliver lower cost of operations due to several innovative feature - the power unit (generator) used to power the crushing and screening unit can be dropped off, in case prime power is available. Secondly, the power off take from the machine can easily be used for powering the site tower lights or other utilities at site. (This is when the crushing plant is in operation). Through such flexible usage, commercial quarry owners and road contractors (especially those working in the North-Eastern region) will be able to curtail their expenses by not having to buy an extra generator set at the job site.
Another aspect that lowers the owning and operating cost of our machines is the use of innovative hybrid technology that substantially reduces the number of parts and are designed for ease of operation. The overall compactness & light weight has been achieved by way of using special grade steel for making the structure strong and robust. All this also makes them easy and cost effective to transport.
Marketing of Etrack brand
In India, the company plans to tap segments like processing of iron ore, demolition waste recycling, and processing of municipal solid waste, and has appointed a dealer – CSB for marketing its products in the mining mineral processing industry. We have also developed a strong partner network across India to serve the road construction industry.
Our focus will be on primary and secondary solutions. Once we have positioned our tried and tested machines strongly in the Indian market, we will consider introducing the full range of Keestrack portfolio.
Export
Keestrack will be manufacturing products to meet demand in both the Indian and export markets. The company is considering export of about 40% of its crushing and screening solutions to the Global markets.
