Dynamic Crane Engineers Growing Capabilities, Expanding Reach

Dynamic Crane Engineers Growing Capabilities
Bharti Gokhale, Founder Director, Dynamic Crane Engineers, discusses the growing rental industry, its challenges and issues, the need for conducting due diligence for clients, and the company’s product offerings and services to meet increasing demand.

Please tell us about Dynamic Crane Engineers.
Dynamic Crane is a 20-year-old company specialising in manufacturing solutions for the lifting industry, such as electronic indicators for cranes for monitoring safe load, wind, outrigger status, and winch camera systems, along with T-Tag and T-log. It is an authorised OEM for NDT wire rope testing and anti-collision systems.

Dynamic is also a rental company for lifting equipment like AWPs, boom lifts, scissor lifts, and truck-mounted cranes. It also sells JCB equipment and spare parts and provides servicing of the equipment.

Dynamic Crane Engineers Growing Capabilities

How is the equipment rental industry growing?
The key pointers for studying the Equipment Rental Market are Awareness, Technology, Economy, Acceptance, Demand, Supply, and there are the rules of the game. Today, the client is aware and exactly knows what he wants. He could be the end-user, a project in-charge, or the safety person.

As regards technology, equipment are more advanced, sophisticated, energy efficient, and younger. Along with this, the way we conduct the business operations, and the transactions, also incorporate the latest technology. People use internet, CRM, ERP, and other platforms for giving better, faster and safer services.

Financial equations have totally changed; equipment are newer and costlier, whereas rental rates are lower (by more than 20%). Cost of finance is very high in our country. Payment periods are unpredictable, and payment guarantees are not there. It is very strange: you invest money in equipment, rent it out without advance, it runs for an entire month, you raise your invoice, but you don’t get your payment!

On the positive side, there is a lot of acceptance for all kinds of projects – be they greenfield or brownfield projects, or existing projects that need equipment like access platforms, cranes, and other construction machineries. This demand will only increase.

Dynamic Crane Engineers Growing Capabilities

Demand increases when new projects come up, so both demand and supply will go up in the coming years. Our country is huge and growing infrastructurally.

Then there are the rules of the game: the terms of contract have seen a sea change. The work hours, operation terms, site requirements, equipment buying terms all are market / customer driven. There is no standardization in the methods. The simplest of all – the payment period is not the same even for two clients!

There is scope for a lot of improvement. If given proper attention, the industry can grow in a manner where all the stake holders (suppliers, clients, financers, and manufacturers) will benefit.

How has the hike in fuel prices and implementation of BS IV norms influenced the buying vs renting decision of customers?
Buying vs Renting totally depends upon the purpose of using the machine. It is different for different industry segments. For instance, Rental companies have to buy the equipment. EPC companies buy equipment as per their project criticality, time constraint, and budget and will rent all other equipment. Other contractors like Electrical, HVAC etc. mostly rent equipment.

There is a lot of financial pressure on rental companies due to fuel price hike (mobilisation cost goes up), and newer technology (BS IV engine). As the EV technology matures and equipment with battery becomes more popular, it will push the rental companies to invest in newer machines.

What standardization do you expect should be made for the equipment rental industry?
The demand of rental equipment will go up. If the growth is unorganised, it will not be healthy. The smaller players will get into bigger debts. Very few people understand the equipment rental industry. We are not renting equipment but financing projects. So, we invest money for you. To understand this better, we must set some rules and regulations.

Today, bankers are supported by stringent regulations. Their NPAs are monitored and they are rated accordingly. Similarly, we take funds from banks and other financial institutions and buy equipment. If our assets are turning into NPAs, it will affect the whole industry. First of all, the regulations will be required in areas like quality of equipment, competency, experience, capability of equipment provider, and the most important - payment guarantee of all.

Many mega projects have started recently which has led to the entry of new contractors. What measures do you take for checking the client's due diligence?
For bigger projects like the metro rail, the major demand is from big EPC companies and their major contractors. Rather than checking their financial standing, what we generally check is the following:

  • Present payment cycle of the project.
  • Timely payment conditions from labour and transport companies. Generally, the health of the project is known from these two segments.
  • Take two months advance.
  • GST payment status of client.
  • Check with the association of aerial platform and crane rentals.


What are your expectations from the OEMs?
We expect simpler machines, service and spare part support for higher uptime, better price, and financial support from OEMs. We monitor MTTR and MTBF of our equipment, because down time will directly hit our top as well as bottom line.

Dynamic provides many electronic accessories for crane operation; how do you ensure their optimum utilization?
Dynamic has the rarest combination of knowledge of electronics, equipment, and of the rental industry. We were the first company to make an Access equipment operator manual in Hindi and Marathi. We contributed in the making of the syllabus for Operator Training. We have also designed and executed training programs for technical personnel (mainly engineers) to maintain equipment like Mobile Cranes and Access Platforms.

At our design and manufacturing facility, we design and supply safety products like Safe Load indicators for all types of cranes (Mobile, Pick and Carry, Gantry, EOT, Portal, Tower cranes, ELL etc). Nowadays, the Wind Speed indicator has become an essential safety device so we have developed it also. We have developed T-tag - a simple component to check if the nut of your crane’s tyre has come loose - without spending extra time and in the most cost-effective and simple way.

What crane safety services are being provided by the OEMs?
This is very relative question; it differs from company to company. I can only say that the OEM which is focused on giving timely and economical service along with spare parts will grow faster and bigger.

Also, they should focus on training their clients. How many crane owners have training programs for their users (I am not talking about operators); I mean technical persons and project persons who select the crane. Dynamic has designed a course known as CSAP – Crane Safety Awareness Program in which we talk about selection of crane to reading the load chart of the crane.

Dynamic Crane Engineers Growing Capabilities

How do you ensure spare parts supply to the remotest parts of India?
We have set parameters like in how much time a MRN should be completed. We monitor MTTR and MTBF downtime. We use all means of supply like courier to hand delivery as per the criticality of the project. We do not subcontract our maintenance work as our machines are maintained by our in-house team only. We have a central workshop and a spare part store in Pune.

Please tell us about any recent addition to your fleet.
We have recently received a dealership of JCB for their Made In India Access Platforms. We have battery scissors ranging from 8m to 16m. We will be soon coming up with boom lifts and some other category of construction equipment in our rental fleet.

We have developed products for the offshore industry like the Anchor Winch Monitoring system. We provide cloud connected SLIs and we help you in finding utilisation of your fleet, fuel consumption monitoring etc.

Please share a case study of a landmark project done by your company recently.
We were part of the Digitisation drive for L&T. They wanted to connect all their tower cranes to cloud and monitor Utilisation, Operation Pattern, and Safety of the tower cranes. We took this challenging job and very successfully connected their 100+ tower cranes to the cloud. Their tech division at Bengaluru monitors the data. This product is now running successfully for over 3 years. This has helped us in setting up our own cloud platform and gateway device. We have a very capable IoT team, and we take up projects not only from our equipment industry but also from other manufacturing industries as well such as the food and pharma industries.
Lifting & Specialzed Transport, August - September 2022
Trimble: Revolutionizing Construction Projects with Smart Technology

Trimble: Revolutionizing Construction Projects with Smart Technology

With its smart technology, Trimble is helping contractors manage construction projects on time, improve equipment efficiency, bring higher productivity, worker safety, and complete project economically with desired quality.

Read more ...

Terex Brand Finlay: Application-Driven Crushing & Screening Solutions

Terex Brand Finlay: Application-Driven Crushing & Screening Solutions

Alan Witherow, Product & Applications Manager, Finlay in an interview with P.P. Basistha on the sidelines of Texcon 2023, informed that Finlay, a Terex product brand, is working towards making the crushing and screening solutions more

Read more ...

Jaso India Prioritising Customer's Satisfaction with Reliable Cranes

Jaso India Prioritising Customer's Satisfaction with Reliable Cranes

“Our cranes are designed as per FEM regulations and are equipped with all the necessary safety features required for safe operations. Our aim is to be trusted and reliable material lifting partner for our customers.” Vishal Sharma, Managing Director

Read more ...

Agrani Enterprises Waterproofing Infrastructure for Longevity & Safety

Agrani Enterprises Waterproofing Infrastructure for Longevity & Safety

“Embracing technological advancements can ultimately lead to more efficient and cost-effective construction practices. This is because the integration of technology in construction companies, particularly in waterproofing, repair, and retrofitting

Read more ...

3D Concrete Printing Workshop with Live Demos

3D Concrete Printing Workshop with Live Demos

Advances in robotics, materials science, and digital design have paved the way for the development of sophisticated 3D concrete printing systems capable of constructing large-scale structures with precision and efficiency. Dr. Vishal Thombare

Read more ...

Jal Shakti Restoring Water To The People of India

Jal Shakti Restoring Water To The People of India

Shri Gajendra Singh Shekhawat, Union Minister, Jal Shakti, shares with S.A.Faridi & Maria R, the challenges and initiatives being taken by the ministry towards effective water management and availability of safe drinking water for India’s burgeoning

Read more ...

Dam Safety Society: Scientific, Technological & Systematic Management

Dam Safety Society: Scientific, Technological & Systematic Management

Dams are critical infrastructure for storing water for a variety of uses like drinking, irrigation, power generation, industrial, domestic, and recreational uses. Managing the precious water assets requires systematic management and

Read more ...

Powerscreen: Strong & Reliable Electric & Hybrid Crushing Machines

Powerscreen: Strong & Reliable Electric & Hybrid Crushing Machines

Powerscreen is actively engaging with its customers to glean information on their job requirements and suggestions, and accordingly making enhancements in its products like Electric & Hybrid Crushing Machines, making them more

Read more ...

Sany India: Batch Mix Plants, Excavators, Cranes & Pilig Rigs

Sany India: Batch Mix Plants, Excavators, Cranes & Pilig Rigs

This achievement is a testament to SANY India’s commitment to provide high–quality, reliable and innovative equipment to the Indian market. Surpassing 30,000 machines operating across India fills us with immense pride. This significant milestone

Read more ...

Paving The Way for More Efficient And Timely Construction & Manufacturing Processes

Paving The Way for More Efficient And Timely Construction & Manufacturing Processes

Transformation of the infrastructure industry is vital for mitigation of climate challenges and the Blue-Green infrastructure offers a sustainable and self-healing solution for the problem at hand, informs Nikhil Jain, CEO, Qubik Group

Read more ...

MCOS Global: Solutions to Reduce Project Delays & Achieve Sustainability

MCOS Global: Solutions to Reduce Project Delays & Achieve Sustainability

Subhashis Kar, Managing Director, MCOS Global presents possible solutions and measures to effectively reduce delays in infra construction projects and bring sustainability in urban developments. MCOS Global is a prominent player

Read more ...

EXCON 2023: Showcasing Construction Industry’s Resilience and Vibrancy

EXCON 2023: Showcasing Construction Industry’s Resilience and Vibrancy

I am sure that a lot of excitement and enthusiasm is building up for the coming week when EXCON 2023, one of the largest construction equipment and technology trade fairs in the world, will open its door to welcome all the

Read more ...

Shri Gadkari discusses on road construction policies, technologies, challenges

Shri Gadkari discusses on road construction policies, technologies, challenges

In a prelude to EXCON 2023, Hon’ble Minister Shri Nitin Gadkari, Ministry of Road Transport & Highways, Government of India, discusses with S. A. Faridi,Group Managing Editor, various aspects of road construction including policies

Read more ...

ICEMA: equipment industry growth prospect, challenges, training etc

ICEMA: equipment industry growth prospect, challenges, training etc

V. Vivekanand, President - ICEMA and Managing Director - Caterpillar India, shares his views on the growth prospects of India’s construction equipment industry and the need for it to embrace higher technology standards to solidify its position

Read more ...

BAI working on construction technologies, sustainability, standardization

BAI working on construction technologies, sustainability, standardization

According to S. Narsimha Reddy, President, Builders’ Association of India, modern construction technologies, use of sustainable building materials and standardisation are important for achieving project completion timelines

Read more ...

COAOI creating favorable environment for crane rental companies

COAOI creating favorable environment for crane rental companies

COAOI engages with the government and relevant stakeholders to promote a more conducive business environment so that crane rental companies can operate efficiently and contribute to the nation’s infrastructure development while maintaining safety

Read more ...

CERA: rental co. instrumental in construction equipment industry growth

CERA: rental co. instrumental in construction equipment industry growth

Rentals are paving the way forward for the construction equipment industry, and to ensure long-term resilience and growth, we are championing initiatives like unity, standardization, and commitment to fair practices

Read more ...

JCB India: Hi-tech Excavators, Telehandlers, Backhoe Loaders & AWP

JCB India: Hi-tech Excavators, Telehandlers, Backhoe Loaders & AWP

JCB is a leading construction equipment manufacturer with a comprehensive range of products that include mini excavators, skid steer loaders, telehandlers backhoe loaders, access platforms, compactors, excavators

Read more ...

Volvo CE: Time-Tested Excavators, Compactors & Asphalt Pavers

Volvo CE: Time-Tested Excavators, Compactors & Asphalt Pavers

Volvo CE started its India operations in 1998 to manufacture crawler excavators, soil compactors, and asphalt pavers. In 2022, it introduced time-tested quality machines like the EC300DL BH, custom-built for quarries, and Volvo EC480D

Read more ...

Wirtgen: Advanced Road Construction, Crushing & Screeing Equipment

Wirtgen: Advanced Road Construction, Crushing & Screeing Equipment

With its various product brands WIRTGEN, VÖGELE, HAMM, KLEEMANN and BENNINGHOVEN, the WIRTGEN GROUP covers the entire road construction process chain from processing, mixing, paving, compacting, and road rehabilitation to

Read more ...

To get latest updates on whatsapp, Save +91 93545 87773 and send us a 'Saved' message
Click Here to Subscribe to Our eNewsletter.