Chowgule cranes have met with good deal of success in popularising truck and tractor mounted telescopic cranes in the country's construction sector. The increasing acceptance of these cranes is being attributed to its ability to undertake multipurpose lifting applications. In an interview to P.P. Basistha and S.A Faridi, Mr. Arjun Chowgule elaborates on the unique selling point of these cranes and Chowgule's future business plans.
Perception on future demand of truck mounted cranes and its application advantage in construction…
The demand potential of truck-mounted cranes in the country is expected to be quite encouraging. The demand so far has been quite robust and would continue to grow on the backdrop of the growth of the country’s construction sector. Heightened activity both in core and industrial construction would lead to the demand of truck-mounted cranes.
Chowgule Unic's truck mounted cranes have been finding increasing demand owing to its multipurpose applications. The cranes are placed on a truck as an entire unit. Positioning of the cranes on the truck enables it to lift and carry the load. This in turn goes on to minimize cost of operation on the backdrop of minimal manual involvement. The positioning of the crane as a truckmounted unit comes with an added advantage of enabling quicker turn round of the machinery, leading to enhanced productivity. Higher productivity of the cranes is based on its telescopic character synthesized with its operational feature of higher maneuverability.
With order books being full, most of the construction companies, the product finds it application advantage owing to its ability to get redeployed in various construction sites.
Some of the customers using the cranes…
Customers using our truck-mounted cranes are quite assorted, ranging from big to medium range construction companies. To name a few, our customers include: Larsen & Toubro Ltd, Hindustan Construction Co, Simplex Infrastructure Pvt. Ltd, Patel Engineering Ltd, B.Seeniah & Co, and many others.
On collaboration with Furukawa
Our collaboration with Furukawa is more of a marketing and distribution tie up for selling the cranes. However, the strong marketing tie up is based on the fact on our engineering skills. This is much essential for appropriate sales and service to the end users. We would lay emphasis to strengthen our tie up based on our engineering skills.
I would like to inform that Chowgule has essentially been known as an engineering company and we would continue to lay emphasis in positioning it as an engineering company.
Attuning product to the Indian construction industry requirement…?
To make the products increasingly gel with Indian requirement, we are laying emphasis on strengthening our relationship with existing customers. The strengthening of relationship would enable to create knowledge pool. This would enable us to produce India specific handling and lifting solutions. The knowledge pool, would help us to further synchronise our tie up with the parent company, which would go all the way in creating products much suited to Indian construction industry requirements.
We are contemplating in providing attachments with the telescopic truck mounted cranes for enhanced and assorted productivity. Our future product positioning for the market would be in line of our existing product portfolio. Emphasis would be laid in providing holistic lifting solutions. Tractor Mounted Hydraulic cranes finds their increasing application in rural electrification projects. Other areas are being identified, where it can find applications.
After sales service and strengthening of support
We provide service support within 24 hours across the country. Pre selling the product, we make the demonstration of the products two days to the operator.
We have a spares hub at Goa to provide the component support. This is logistically well linked across the country.
To strengthen our back up support, we are working to attain economies of scale in our operations. Our focuses have been on operator’s level training for optimum productivity of the machinery. We undertake regular project training at an appropriate level for the operators. For proper functioning of the machinery, we undertake regular maintenance checks.