Craning Up High...

Arjun Chowgule
Chowgule cranes have met with good deal of success in popularising truck and tractor mounted telescopic cranes in the country's construction sector. The increasing acceptance of these cranes is being attributed to its ability to undertake multipurpose lifting applications. In an interview to P.P. Basistha and S.A Faridi, Mr. Arjun Chowgule elaborates on the unique selling point of these cranes and Chowgule's future business plans.

Perception on future demand of truck mounted cranes and its application advantage in construction…
The demand potential of truck-mounted cranes in the country is expected to be quite encouraging. The demand so far has been quite robust and would continue to grow on the backdrop of the growth of the country’s construction sector. Heightened activity both in core and industrial construction would lead to the demand of truck-mounted cranes.

Chowgule Unic's truck mounted cranes have been finding increasing demand owing to its multipurpose applications. The cranes are placed on a truck as an entire unit. Positioning of the cranes on the truck enables it to lift and carry the load. This in turn goes on to minimize cost of operation on the backdrop of minimal manual involvement. The positioning of the crane as a truckmounted unit comes with an added advantage of enabling quicker turn round of the machinery, leading to enhanced productivity. Higher productivity of the cranes is based on its telescopic character synthesized with its operational feature of higher maneuverability.

With order books being full, most of the construction companies, the product finds it application advantage owing to its ability to get redeployed in various construction sites.

Some of the customers using the cranes…
Customers using our truck-mounted cranes are quite assorted, ranging from big to medium range construction companies. To name a few, our customers include: Larsen & Toubro Ltd, Hindustan Construction Co, Simplex Infrastructure Pvt. Ltd, Patel Engineering Ltd, B.Seeniah & Co, and many others.

On collaboration with Furukawa
Our collaboration with Furukawa is more of a marketing and distribution tie up for selling the cranes. However, the strong marketing tie up is based on the fact on our engineering skills. This is much essential for appropriate sales and service to the end users. We would lay emphasis to strengthen our tie up based on our engineering skills.

I would like to inform that Chowgule has essentially been known as an engineering company and we would continue to lay emphasis in positioning it as an engineering company.

Attuning product to the Indian construction industry requirement…?
To make the products increasingly gel with Indian requirement, we are laying emphasis on strengthening our relationship with existing customers. The strengthening of relationship would enable to create knowledge pool. This would enable us to produce India specific handling and lifting solutions. The knowledge pool, would help us to further synchronise our tie up with the parent company, which would go all the way in creating products much suited to Indian construction industry requirements.

We are contemplating in providing attachments with the telescopic truck mounted cranes for enhanced and assorted productivity. Our future product positioning for the market would be in line of our existing product portfolio. Emphasis would be laid in providing holistic lifting solutions. Tractor Mounted Hydraulic cranes finds their increasing application in rural electrification projects. Other areas are being identified, where it can find applications.

After sales service and strengthening of support
We provide service support within 24 hours across the country. Pre selling the product, we make the demonstration of the products two days to the operator.

We have a spares hub at Goa to provide the component support. This is logistically well linked across the country.

To strengthen our back up support, we are working to attain economies of scale in our operations. Our focuses have been on operator’s level training for optimum productivity of the machinery. We undertake regular project training at an appropriate level for the operators. For proper functioning of the machinery, we undertake regular maintenance checks.
NBM&CW January 2008
Exploring Innovative Road Construction Technologies and Methods

Exploring Innovative Road Construction Technologies and Methods

Highway industries are implementing sustainable and new technologies for constructing environmentally friendly, world-class, long-lasting roads. The present edition brings some of the technologies that are currently underway in India. They include

Read more ...

Allcargo: Technology Enabling Inclusive Environment for Women

Allcargo: Technology Enabling Inclusive Environment for Women

As technology continues to drive innovation in logistics, diverse perspectives are essential for tackling complex challenges. Women's contributions are increasingly integral to technological advancements in the field, fostering creativity

Read more ...

Aardour Worldwide Logistics: Fostering Leadership Opportunities For Women

Aardour Worldwide Logistics: Fostering Leadership Opportunities For Women

“Increasing representation, closing the gender gap, and implementing targeted initiatives will empower more women to pursue careers in logistics, fostering leadership opportunities, entrepreneurship, and skill development for

Read more ...

Indicold: Technological Integration widening Women's role in Logistics

Indicold: Technological Integration widening Women's role in Logistics

Traditionally, the male dominated logistics industry was associated with heavy lifting work, where people got an entry level job and worked their way up. With changing times and mindsets, this perception has changed. Today, multiple

Read more ...

Jet Freight: Bringing Diverse Perspectives and Contributions Through Women

Jet Freight: Bringing Diverse Perspectives and Contributions Through Women

The role of women in technology and innovation within the logistics sector is poised for positive evolution in the coming years, driven by several key trends and factors. Efforts to create inclusivity are gaining momentum, with companies

Read more ...

JTL: Encouraging Gender Diversity to enhance Quality of Service

JTL: Encouraging Gender Diversity to enhance Quality of Service

Just as a successful business requires a reliable team, managing personal and professional responsibilities demands a robust support system. This can take various forms, from involving your spouse and grandparents to hiring a reliable

Read more ...

KSH Group: Fostering an Inclusive Environment

KSH Group: Fostering an Inclusive Environment

The unique perspectives that women bring to their responsibilities and roles at the workplace, foster collaboration, productivity, and superior service delivery, which are leading them to take senior positions that historically

Read more ...

KSH Distriparks: Digitalization and Automation closing Gender Gap

KSH Distriparks: Digitalization and Automation closing Gender Gap

Reflecting on my journey in logistics, I've encountered typical challenges faced by women in navigating male-dominated environments and overcoming career hurdles. To overcome these obstacles, I've focused on enhancing my expertise

Read more ...

MLG: Bridging the Knowledge and Skill Gap

MLG: Bridging the Knowledge and Skill Gap

“Recognizing the urgent need for diversity in talent, MLG assumes a pivotal role in bridging the knowledge and skill gap within the logistics sector. We are dedicated to actively encouraging and supporting women to pursue fulfilling

Read more ...

NCS: Helping Women Bring Valuable Skills to the Industry

NCS: Helping Women Bring Valuable Skills to the Industry

I found myself having to navigate a predominantly male environment, both among colleagues and drivers, who were unfamiliar with working alongside female seniors. This presented difficulties, but I approached the situation with

Read more ...

Snowman Logistics: Promoting Gender Diversity Through Training Programs

Snowman Logistics: Promoting Gender Diversity Through Training Programs

To promote women's advancement in logistics, both the industry and government can implement initiatives like mentorship programs, training programs, equal representation in leadership roles, flexible work arrangements, networking events

Read more ...

SuperProcure: Enabling Gender Inclusivity

SuperProcure: Enabling Gender Inclusivity

The logistics industry has transformed the role of women and the level of their engagement in this industry. Traditional logistics used to be a space where 80% of manpower was put into fieldwork, making it a male-dominated industry where

Read more ...

TVS ILP: Crafting a More Inclusive Environment for Women in Warehousing

TVS ILP: Crafting a More Inclusive Environment for Women in Warehousing

Amid the echoes of machinery, a silent revolution is brewing in the Indian warehousing industry. In the clatter of crates, we find the rhythm of change. Traditionally characterized by its inherent nature to employ more men and

Read more ...

MSDE: Building Skilled Workforce for India's Construction Sector's Growth

MSDE: Building Skilled Workforce for India's Construction Sector's Growth

MSDE’s skill development programs ensure that construction workers not only gain proficiency in traditional construction techniques but also acquire digital literacy skills that are now essential for technology-led construction practices.

Read more ...

CIDC: A Multifaceted Approach for Skilling the Construction Workers

CIDC: A Multifaceted Approach for Skilling the Construction Workers

CIDC adopts a multifaceted approach for skilling of construction workers. By recognizing existing skills and offering comprehensive training programs, internships, and executive development opportunities, CIDC empowers professionals at all

Read more ...

IESC: A Collaborative Approach to Skilling the Construction Workforce

IESC: A Collaborative Approach to Skilling the Construction Workforce

IESC bridges the skills gap in infrastructure construction equipment operation and maintenance with their NSQF-aligned programs, industry collaboration, focus on emerging technologies, and initiatives to create a skilled

Read more ...

NAC: Skilling Construction Workforce With Industry-Driven Practices

NAC: Skilling Construction Workforce With Industry-Driven Practices

National Academy of Construction (NAC) leverages industry-aligned curriculum, qualified trainers, and strong industry connections to equip construction workers with skills they need to succeed.

Read more ...

CREDAI: Upskilling Construction Workforce & Promoting Worker Welfare

CREDAI: Upskilling Construction Workforce & Promoting Worker Welfare

CREDAI champions construction worker training, safety, and social skills development. A total of 1,00,000 workers have been trained by Credai Kushal. The last couple of years have seen unprecedented increase in residential and commercial real estate

Read more ...

CASE Construction Equipment: Empowering Operators Through Skill Development

CASE Construction Equipment: Empowering Operators Through Skill Development

CASE Construction Equipment empowers operators by investing in their skill development through comprehensive training, third-party certification, and strategic partnerships aimed at fostering operator success and industry growth.

Read more ...

To get latest updates on whatsapp, Save +91 93545 87773 and send us a 'Saved' message
Click Here to Subscribe to Our eNewsletter.