Clean Air-Tech strengthens presence in India

Pierfrancesco-Caletti
Gurinder-Singh
Manufacturing 20,000 industrial cages per month in India sounds like an uphill task! But Clean Air-Tech is doing this with aplomb. After all, the company sees India as a very promising market and is intent on becoming the market leader in this segment. Under the aegis of Mr. Pierfrancesco Caletti, Global Sales Manager, Clean Air Europe s.r.l., and Mr. Gurinder Singh, Managing Director, Clean Air-Tech India Pvt Ltd, the industrial cages major has fastidiously chalked out a strategic growth route. In an interaction with S.D. Khan, they reveal how Clean Air Tech is making rapid strides in the country.

"We see the Indian market booming, whereas it's declining in Europe. Based on this observation, we have set up a manufacturing facility in Vada, near Mumbai. The plant is equipped with state-of-the-art technology and has the capacity to churn out around 20,000 industrial cages per month. And this capacity will increase in tune with the growing demand of our products," informed Mr. Caletti, who was in India recently.

It all started back in 2007 when Italy-based Clean Air Europe made a foray into the Indian market through a joint venture with a local partner. And the idea was to supply industrial cages to various industries such as Power, Steel, Cement, Mining, Food Processing, and many more. "During the initial phase of our Indian operations, we were importing the cages from Italy and marketing them here. Later, on account of operational issues, the JV was discontinued and we decided to form an Indian wing of Clean Air and set up an indigenous manufacturing plant. So, we did that, restructured the entire workforce, and appointed an Indian Managing Director," he said.

Shedding more light on this point, Mr. Singh added, "Industrial cages are one of the fastest growing segments not only in India, but also in the entire South Asia. Through this plant we are also looking to tap the overseas markets such as the Gulf, Indonesia, Malaysia, and Sri-Lanka." Talking of the USP of the products, both the gentlemen conceded that Clean Air Tech's industrial cages are ideal for air filtration, have a long life, provide value for money, and are maintenance free.

Crucially, whenever any foreign company has laid anchor in India, one of the biggest challenges it has had to face is the availability of low grade substitutes. Overseas' entrants have also bemoaned corruption, red-tape, and lack of awareness of among locals. Mr. Caletti, however, feels that the picture is much different now. "We are at the end of our learning curve now and found that the knowledge and awareness of end-users has grown remarkably," he said. Echoed Mr. Singh, "The so called competition was from small family businesses but once we apprised people about the cost benefits, servicing, and technological superiority of our industrial cages, our market receptivity took a quantum leap."

Servicing is undoubtedly a secret to success and considering the fact that Indian consumers are now quite discerning and seek even the last mile connectivity with manufacturers, it's imperative that a company never takes this aspect lightly. And Clean-Air Tech acknowledges this reality. Informed Mr. Singh, "We provide the necessary assistance in terms of after-sales and spare parts. Currently, we are supplying only out of our factory, but there are plans to set-up workshops in other areas as well." What's more, the company is also planning to expand its sales network. "Through our channel partners, we will supply to OEMs and end-users," he stated.

Well, every industry has its own peculiarity, but the manner in which Clean Air Tech is treading the growth route in India, it's ascertained that it will achieve its targets. It definitely is a win-win proposition.
NBM&CW May 2013
NBM&CW Celebrates 30 Years of Progress in the Construction Industry

NBM&CW Celebrates 30 Years of Progress in the Construction Industry

This month marks a significant milestone for our publication as we celebrate 30 years of dedicated service to the construction industry. For over three decades we have been relentless advocates for the adoption of technology, equipment

Read more ...

The Future of Indian Infrastructure Construction Landscape

The Future of Indian Infrastructure Construction Landscape

The Indian construction industry is poised for a significant transformation over the next two decades. With a strong focus on infrastructure development, India will invest over 1.40 trillion USD in the next five years on infra

Read more ...

KNR Constructions: Optimizing Project Delivery with Advanced Equipment

KNR Constructions: Optimizing Project Delivery with Advanced Equipment

Mechanization is helping projects become more financially viable. At KNR, we have become self-reliant by deploying our own equipment and new construction methodologies, which is also helping us optimize cost and time during

Read more ...

Volvo CE: Electric Excavators, Wheel Loaders, Haulers & Compactors

Volvo CE: Electric Excavators, Wheel Loaders, Haulers & Compactors

Volvo CE India is a frontrunner in sustainable construction equipment, offering electric excavators, wheel loaders, haulers, and compactors alongside advanced technologies for efficiency and flexible business models to meet evolving customer needs.

Read more ...

Rajpath Infracon: Transformative Technologies Driving Growth Opportunities

Rajpath Infracon: Transformative Technologies Driving Growth Opportunities

Rajpath Infracon recognizes that innovation is the key to building sustainable, efficient, and durable roads for the future. They advocate for the adoption of advanced technologies throughout the entire project lifecycle - from materials and design to construction and maintenance.

Read more ...

AFCONS: Leveraging Technologies Like GFRP, HSFRC, UHPC, Precast & BIM

AFCONS: Leveraging Technologies Like GFRP, HSFRC, UHPC, Precast & BIM

AFCONS Infrastructure is at the forefront of construction innovation, leveraging disruptive technologies like GFRP, HSFRC, UHPC, precast construction, and BIM to address labor shortages, enhance sustainability, and improve project efficiency.

Read more ...

Wirtgen: Cold Milling Machines, Asphalt Pavers & Compaction Equipment

Wirtgen: Cold Milling Machines, Asphalt Pavers & Compaction Equipment

With its innovative and cost-effective road building and rehabilitation machines, the Wirtgen Group has emerged as an undisputed market leader, offering customers tech-rich and value-for-money products.

Read more ...

Godrej Switches to 100% Green Energy; Builds 3D Printed Office from RCA

Godrej Switches to 100% Green Energy; Builds 3D Printed Office from RCA

We have implemented eco-friendly production processes and energy-efficient technologies to minimize our carbon footprint; we also adhere to stringent waste management protocols, and the principles of Circular Economy.

Read more ...

Terex: Cutting-Edge Mobile Crushers & Screens, Washing Systems & Cranes

Terex: Cutting-Edge Mobile Crushers & Screens, Washing Systems & Cranes

Terex India, a leader in materials processing equipment like Powerscreen® mobile crushers and Finlay® screens, is at the forefront of sustainable construction. Their Hosur facility exemplifies operational excellence with a focus on clean energy, environmental responsibility, and digital tools for efficiency across their diverse product range including Terex® Washing Systems, Franna® cranes, and EvoQuip® solutions.

Read more ...

BMC Mumbai: Road Repair with Thin White Topping & Ultra-Thin White Topping

BMC Mumbai: Road Repair with Thin White Topping & Ultra-Thin White Topping

Thin White Topping/Ultra-Thin White Topping overlays are innovative pavement repair and strengthening solutions and are also cost-effective and less maintenance intensive, having demonstrated performance comparable to traditional

Read more ...

ACE: Mobile Crane, Pick & Carry Crane & Backhoe for Next-Gen Construction

ACE: Mobile Crane, Pick & Carry Crane & Backhoe for Next-Gen Construction

Action Construction Equipment (ACE) offers a comprehensive range of construction equipment – mobile cranes, Pick & Carry Cranes, fixed tower cranes, backhoe loaders, and more – while pioneering sustainable solutions and advanced technologies like automation and AI for next-generation construction.

Read more ...

Sanghvi Movers: Leading Crane Rental Industry With End-to-End Solutions

Sanghvi Movers: Leading Crane Rental Industry With End-to-End Solutions

Sanghvi Movers, Asia's largest crane rental company, leverages its extensive fleet of cranes and expertise to address infrastructure growth in India. They offer comprehensive solutions including logistics, erection services, and project management for diverse sectors like wind energy and refineries.

Read more ...

JCB LiveLink & Industry 4.0 for Connected Machines & Smart Manufacturing

JCB LiveLink & Industry 4.0 for Connected Machines & Smart Manufacturing

JCB India leads the way in digital construction with JCB LiveLink for their iconic Backhoe Loaders and other machines, offering real-time data, improved efficiency, and Industry 4.0 adoption for smarter manufacturing.

Read more ...

Adani Group: Driving Construction Innovation with Digital Solutions & AI

Adani Group: Driving Construction Innovation with Digital Solutions & AI

Ambuja Cements and ACC’s focus on Digitalisation and AI-driven strategies are delivering exceptional solutions. By embracing cutting-edge technologies and fostering a culture of innovation, we are offering best-in-class products and

Read more ...

SCHWING Stetter: Batching Plants, Concrete Pumps & Waste Recycling Plants

SCHWING Stetter: Batching Plants, Concrete Pumps & Waste Recycling Plants

SCHWING Stetter India, a leader in concrete equipment, offers a wide range of innovative products – batching plants, concrete pumps, mixers and waste recycling plants – to promote sustainable and efficient construction practices.

Read more ...

Kalpataru Group: Transforming the EPC Industry for a Greener Future

Kalpataru Group: Transforming the EPC Industry for a Greener Future

Kalpataru Group champions sustainable practices in the EPC industry, focusing on renewable energy, green buildings, and innovative technologies for a greener future.

Read more ...

Puzzolana: Leveraging R&D for Advanced Crushing & Screening Equipment

Puzzolana: Leveraging R&D for Advanced Crushing & Screening Equipment

Puzzolana leverages R&D to develop cutting-edge crushing and screening equipment, including high-capacity jaw and cone crushers, for optimized production and reduced costs per ton.

Read more ...

SGES Group: Expert Geotechnical Solutions for Streamlined Construction

SGES Group: Expert Geotechnical Solutions for Streamlined Construction

At SGES, our team brings over 200 years of collective experience in solving complex geotechnical problems; by quickly providing tailored solutions, we assist clients in making timely decisions, thus avoiding time and cost overruns.

Read more ...

Sany: Intelligent Service Platform with Telematics & Electric Dump Truck

Sany: Intelligent Service Platform with Telematics & Electric Dump Truck

Sany India discusses their Intelligent Service Platform with telematics and analytics, commitment to electric vehicles like the SKT105E mining dump truck, and plans for hybrid construction equipment.

Read more ...

To get latest updates on whatsapp, Save +91 93545 87773 and send us a 'Saved' message
Click Here to Subscribe to Our eNewsletter.